Be ridiculed by the group! What mistakes did Tencent make in this Laoganma incident?

In response to Tencent's request to seal up Laoganma's assets of 16.24 million yuan, Tencent responded: This is because Laoganma advertised in Tencent for 1 million yuan but failed to pay the advertising fee, so Tencent was forced to sue according to law and apply for freezing the other party's arrears. The cause of the incident was that Tencent and Laoganma signed the cooperation contract of Joint Marketing Cooperation Agreement. Tencent said that it has launched Laoganma series in accordance with the requirements of the contract and completed relevant obligations, but Laoganma Company did not pay according to the requirements of the contract. Tencent has made it clear that it has placed advertisements and must pay advertising fees! Laoganma said that I have never cooperated with you. You framed me, which had a bad influence on my brand. You should compensate me for my losses!

one party is a big shot in the game industry. It can be said that the popular games are basically Tencent's, and the other party is a big shot in the food industry. I believe everyone has eaten Laoganma. Many netizens have their own opinions on this matter, and some friends say, is Tencent cheating, not that Laoganma is advertising, but cheating? Some friends also said that it is innocent for some companies to pretend to be old godmother and sign a contract with Tencent.

Tencent said that it had repeatedly asked for payment, but there was no response, so it had to sue Laoganma according to law. The case is still under trial in court. It can be clearly seen that Tencent did promote Laoganma, but Laoganma didn't pay the advertising fee, so is it reasonable for Tencent to sue Laoganma?

First of all, Tao Huabi, the founder of Laoganma, said in an interview: There is no loan, no financing, no listing, no shares and no holding of others. I use my quality to ensure my market! So why not charge an advertising fee for a well-known big brand? This is unreasonable! Laoganma Company also responded that it has never had any business cooperation with Tencent. In addition, this incident has caused a great negative impact on the reputation of our company, and has reported the case to the public security organ, demanding to safeguard the legitimate rights and interests of the company.