Dynasty powder joke

Looking at the 20 19 costume drama market, the number of dramas has decreased, IP has continued to prevail, and webcasting has become the mainstream choice; Martial arts, male frequency and overhead historical works have become the breakthrough of ancient costume types; However, the creative trend of the dynasty reversed, and the stories of the Song and Ming Dynasties became the background of popular stories.

Wen | Miaoqi

In the winter of 20 18, the costume drama was also severely hit, and the policy control was continuously strengthened. "The Order of the Ancient Times" continued to be overweight, and it was strictly forbidden to broadcast the costume palace drama with a fictional history on the first-line TV, which led to the sudden withdrawal of many works of the big IP production Dakasi.

At the beginning of 20 19, costume dramas were hit hard again, and several Gong Dou dramas being broadcast on TV during the day and after the evening were urgently stopped. The mainstream media listed the "multiple sins" of Gong Dou's dramas and continued to ferment on social platforms. The once popular Gong Dou drama was bleak for a while.

When the house leaks, it rains all night, and the historical powder group moves at any time, many costume dramas are caught off guard. For example, Qin Fen's story of reporting Ba Qingchuan, Han Fen's story of confronting Huo Qubing and Song Fen's story of dissatisfaction with Gu Cheng all set up many obstacles for the broadcast of these dramas.

So, where should the costume drama of 20 19 go?

The number dropped sharply, and IP prevailed.

Webcast becomes a helpless choice.

The theme of costume has always been a hot topic in the creation of film and television dramas, and because of the rise of female drama, many costume dramas related to it have also enjoyed an infinite period of time, covering David's New Year's Eve dramas, such as The Legend of Wu Mei Niang on 20 15, The Legend of Mi Yue on 20 16, and The Legend of on 20 17.

But now the costume is cold, the palace struggle is out of power, the big drama is blocked, and the creation of costume drama can only "dance with shackles".

The joy of 20 18 costume drama is far less than sadness. The good news is that among the works ranked 10 before the annual Douban score, costume drama occupied four seats for the first time, namely, Tiansheng Long Song, Honey as Sweet as Frost, Night Emperor and Ruyi Palace.

20 18 Top Ten TV Series with Douban Rating

20 16, when costume dramas are hot, there are no costume dramas in the top ten of the annual douban score; In 20 17, only two works, The Rise of the Daqin Empire and Sima Yi's Military League, were on the list. This shows that the quality of costume drama is actually rising.

And in the costume drama broadcast on 20 18, many movie and coffee "married" to help out, and the capital was injected strongly, which provided a guarantee for the drama. Nevertheless, the costume drama of 20 18 inevitably goes against the trend.

Under the pressure of policy, many works were forced to switch to the Internet because they missed the opportunity to go to the stars, including Ruyi's Imperial Love in the Palace, Song of Fire, Lonely World and The Secret Land of the Three Kingdoms.

There are many extended works. Now the best Royal Love in the Palace and Empresses in the Palace have been successfully broadcast, but the broadcast dates of Ba Qing Biography and East Palace are still unknown.

There are even some works whose achievements are not as good as expected, such as Tian Sheng Chang Ge, Wu Dong Gan Kun and Jiang Ye.

These "anti-water" costume dramas reveal a signal to us: in recent years, there is a crisis behind the prosperity of costume dramas, and the costume craze may just be a bubble. Although the film and television industry has created many costume dramas, it only focuses on quantity rather than quality, and the extra production funds are only mass-producing many lackluster works. Today's policy tightening seems to limit the development of costume drama, but in fact, it is also taking the boutique route in the fierce costume drama.

From the list of costume dramas published on 20 19, we can see that we are still taking the route of big IP dramas. You know it should be green, fat, red and thin? The Old Friends of Jiangshan by Zhang Ziyi He, Biography by Ming Huang Fei Sun, The Longest Day in Chang 'an by Jackson Yi He, Grand Commander by Roy He, Sansheng Sleeping Pillow by Vengo, Poems of Dasong Palace by Li and Poems of Dasong Palace by Li.

Remake works are still in full swing, such as Two Prides at a Time, The New Condor Heroes, Eight Dragons, The Legend of the New White Snake and so on.

Judging from the investment list of David in 20 19, the number continues to shrink sharply, with only 8 costume dramas on the list. They are: Do you know that it should be green, fat, red and thin? An old friend of Jiangshan? Ming Huang Fei Sun Chuan? A pair of peerless pride? The fun of life of the Da Song Youth School? Kyushu's Vaguely Recorded Poems and the Poems of Dasong Palace.

Stills of "Do you know it should be green, fat, red and thin"

This means that most costume dramas are still broadcast live on the Internet, and there is no hope of becoming a star. Video websites naturally become the main positions to digest costume dramas, such as Lonely Queen starring Chen Qiaoen and Chen Xiao.

Martial arts, male frequency, overhead historical works

Breakthrough of ancient costume types

In the past 20 18, the genre of costume drama has been further expanded and deepened, and powerful explorations have been made in the fields of Machiavellian drama, divine drama and fantasy drama. By 20 19, under the heavy restrictions, what types of costume dramas will achieve breakthroughs?

Martial arts dramas occupy a large share in the released film list, including not only the classic IP "Two Prides at a Time", the new condor heroes, the Eight Dragons, and the slaying of dragons by relying on heaven, but also some new works by The Untamed, The Road to Awakening the World and Listening to Snow House.

Martial arts works can stand out in costume dramas, not only because the martial arts world has a huge fan base, but also because of the efforts and layout of the video platform for martial arts content in the past two years.

At the 20 18 Tencent new cultural and creative ecology conference, Tencent Pictures announced that it had obtained the full copyright development right of the "Gulong" series. Subsequently, at the annual press conference of Tencent Pictures, it was announced that the exploration of "Cologne Universe" and the "Cologne New Image Project" would be launched on 20 19, including ten works such as Happy Hero, New Biography of Chu Liuxiang and Ichiro Xiao.

In the layout of martial arts IP re-creation, popular actors are often chosen as the main girder to inject new vitality into the classic IP. For example, Double Pride stars Hu Yitian and Chen Zheyuan.

The rising trend of male-frequency works is also obvious in costume dramas. In 20 18, the female-dominated works were weak, and many male-dominated works made a comeback, such as "Going against the Heaven", "Night Emperor" and "The Legend of Returning to ming prince Yangling".

From the list of 20 19 costume dramas, it can be seen that male-frequency works continue to develop in tactical types and shine brilliantly. Joy of Life and The Untamed's TV series Lee and Hua Ting and Chang 'an on Earth are both male-frequency works.

There are other types of dramas that take the male frequency route, such as the historical theme of Huo Qubing, the adventure theme of Kyushu, and the fantasy theme of heroes.

In addition, fantasy, Xian Xia and mythical works with overhead historical background are still hot spots of creation. These works adopted a completely fictional historical background and escaped the torture of many "historical fans".

This kind of works not only has a large number of excellent IP reserves, but also has explosion precedents such as to the sky kingdom and Sweet as Frost, which laid the foundation for the spread of this kind of drama.

On the list of costume dramas of 20 19, there appeared such dramas as "Mrs. Jiuzhou Helping each other", "The Legend of Pingyao", "Chao Ge" and "The Great Sage", which contributed greatly to this kind of works.

Song and Ming stories became a hot background.

The reversal of dynasty creation

Many costume dramas are based on the historical background of a certain dynasty. Using local materials from historical resources is not only convenient for creation, but also conducive to promoting China's excellent history and culture.

In the selection of dynasty background, due to the limitation of props and historical materials, there is an obvious imbalance. The stories of some dynasties have been created many times, while others are empty. This situation is also very embarrassing. The background of the dynasty that is convenient for creation has been drawn from many times, which even makes the audience feel like a string of scenes, such as The Story of Yan Xi Palace and wishful court love. However, the audience knows little about those dynasties.

The story of Qing Palace is the most common in costume dramas. A large number of related works, such as dramas, dramas, personal legends, Gongdou dramas and time-travel dramas, not only cause the exhaustion of creative materials, but also bring aesthetic fatigue to the audience.

Most of the stories in the Tang Dynasty were created in the early and middle Tang Dynasty, such as the rule of Zhenguan, the secret history of Yang Guifei and Empress Wu Zetian. Han Shu favored Emperor Wu of Han Dynasty, and created works such as Hanwu the Great and Han Tian Zi. The stories of Shang Dynasty are mostly based on the romance of ghosts and gods, and many versions have been produced.

Wu Zetian's Multiple Roles

As for the stories of Song and Ming Dynasties, most of the works created at present are martial arts, legends and biographies, such as Eight Dragons, The Legend of the Condor Heroes, Bao Qingtian, The Tiger Warrior at Yangmen, The Sword with Royal Blood, Xinlongmen Inn, Zhang, Zheng He's Sailing to the West, Zhu Yuanzhang and so on. However, there is little excavation of the court and aristocratic life and great creation.

"Bao Qingtian" stills

Under this opportunity, the historical background of 20 19 costume drama shows the trend of "Song and Ming fever", such as "Know whether to be green and fat and red and thin", "Lonely city is closed", "Poems in the Palace of the Great Song Dynasty", "Legend of the Youth of the Great Song Dynasty", "Biography of the Imperial Princess of Daming" and "Under the Golden Clothes".

This creative trend also reflects the producers' intention to dig deep into the stories of underdeveloped dynasties, make rational use of historical resources and feast their eyes on the Song and Ming dynasties.

Policy restrictions have reduced the number of costume dramas, and at the same time, they have also made costume dramas move towards high-quality routes. Although criticized, the principle of making big cass with big IP will continue to help in the costume drama of 20 19.

Martial arts, male frequency and overhead historical works have become the new focus of costume drama, and we should find a breakthrough in costume drama from the reconstruction of classics and the development of new trends. Song and Ming stories have become a new generation of creative hotspots, adding new colors to costume dramas.

The costume drama of 20 19 is difficult, but the creators are still working hard.