When did Singles Day first start? How did it become popular?

But who proposed it first is no longer a test. Among the many theories, it is widely accepted that Singles Day originated from the campus culture of Nanjing universities. (It was born in different regions at the same time, and was later actively carried out in colleges and universities in Nanjing. Then through group activities and media dissemination, Singles Day became popular in society.) Let me tell you a few reasons. January 1st is the Little Singles’ Day, January 11th and November 1st are the Middle Singles’ Days, and November 11th is called the Big Singles’ Day because it has four numbers 1. Generally, Singles’ Day refers to November 11th. Today's Singles' Day. November 11th is Super Singles' Day in a year ending in 11th, such as November 11th, 2011. November 11, 2011 is the top Singles’ Day that happens once in ten thousand years, and November 11, 2011 is the super Singles’ Day that happens once in a century in this century (called “Singles’ Day”).

November 11th, Singles’ Day, originates from the fact that there are four Arabic numerals “1” in the date of this day, which are shaped like four smooth sticks, and singles means single in Chinese, so Singles’ Day means singles. This is an alternative festival of the clan, and this day is designated as "Singles' Day". Nowadays, more and more people are choosing to express their love or get married on Singles' Day. At the same time, it is also a time for major merchants to offer discounts and promotions. Originally Double Eleven Singles' Day was a holiday for singles, but now it has been hyped up as a shopping festival by some e-commerce platforms. Every time this day comes, various e-commerce platforms start a "war", and this festival has become an e-commerce platform to make money. day! Singles’ Day has changed!

Double Eleven is a commercial marketing tool. Because Singles' Day itself is a topic that attracts people, merchants take this business opportunity and add a marketing model based on the festival. That is to say, Double Eleven is a synonym for a shopping day, but it actually has nothing to do with Singles' Day. It is a festival specially promoted by Taobao in order to attract more users, more merchants, and more transactions. On November 11, the numbers are all "sticks", so it is jokingly called Singles' Day. Double Eleven, Hand Chop Festival, etc. This day had not had any special significance before.