Sales soared 1K times, with Huawei first and Gree second. Will Dong Mingzhu's dream come true?

Gree mobile phone is probably a thorn in Ms. Dong Mingzhu's heart forever! Before the birth of the

Sales soared 1K times, with Huawei first and Gree second. Will Dong Mingzhu's dream come true?

Gree mobile phone is probably a thorn in Ms. Dong Mingzhu's heart forever! Before the birth of the Gree generation, Ms. Dong, who was determined to broaden Gree's business line, worked hard to build momentum for it. Whenever she attends the event, she will definitely wave the flag for her mobile phone! Then she gambled with Lei Jun, the chairman of Xiaomi, and shouted "Huawei first, Gree second" on CCTV, all of which revealed her expectation for Gree mobile phone!

However, wishes are beautiful, and ideals are always harsh!

The secret sales of Gree's first and second generations are like slaps from time to time, killing her hopes again and again! In recent years, Gree Mall has quietly put on a mobile phone called "Color World"!

Obviously, Ms. Dong has little hope for mobile phones. This mobile phone is not as lucky as its elders. There is really no trace of publicity!

Equipped with 5.5 inch 1080P screen, snapdragon 820 processor, 4G memory +64G storage, front 800W+ rear 1300W camera, which can't compare with the price of 3200 yuan! Unexpectedly, the secret performance of selling 4 sets was realized on the first day of online!

Just when everyone thought it would stop here, the color world mobile phone suddenly reversed, and the sales volume soared by more than 1K, which brought a little comfort to Ms. Dong. ......

However, from 4 sets to 4,494 sets, compared with Huawei Xiaomi, which sells tens of thousands in the market, Gree mobile phones are still too miserable to look directly at! Ms. Dong's mobile phone road, I'm afraid there is still a long way to go.

Huawei is the first to realize and maintain; But what does Gree rely on second? Technology, quality, channels, products, talents ... talents are of course Mrs. Dong, but does Mrs. Dong know mobile phones? The long-term development of today's society depends not on the mouth but on the vast number of talents and knowledge!

Miss Dong once shouted the rhetoric of "Huawei first, Gree second" on many occasions, but the fact is that Miss Dong suffered a fiasco in the mobile phone industry and it is difficult to make a comeback! Originally, according to the plan, Gree will release the third generation of Gree mobile phones in 20 18, but due to the extremely bleak sales of the first three mobile phones, Gree mobile phones could not be mass-produced.

1K sales surge is just a joke. If friends who don't know Gree mobile phones see this data, they will feel that Gree mobile phones are super powerful. After all, it is impossible for many well-known mobile phone brands to fold 1000 times in a short time, but what if I told you that after folding 1000 times, the sales volume was only over 4,000?

In 20 17, Gree Mall quietly launched a mobile phone called "Color World", but before that, the sales of the first and second generations of Gree were extremely bleak, so there was almost no publicity in Gree, which meant that this mobile phone was left to its own devices.

Sure enough, on the day of sale, this mobile phone only sold four sets, which is estimated to be purchased by Gree himself. Originally, everyone thought that the sales volume of this mobile phone might be difficult to break through 100. As a result, this mobile phone suddenly achieved a big reversal, with sales soaring by 1000 times and selling 4494 units. This is an amazing "reversal"!

But to be honest, the sales of this mobile phone will stop here. After all, the price of more than 3,000 yuan, 5.5 inch 1080P screen, Xiaolong 820 processor, 4G memory +64G storage, front 800W+ rear 1300W camera. Consumers with a little knowledge will definitely not buy such a mobile phone with low cost performance.

Unsold mobile phones can only be digested internally through multiple channels. It is estimated that many friends will be curious about the number of mobile phones produced by Gree each time, and where all the mobile phones that can't be sold at last go. Let me answer your question.

For example, the widely publicized Gree second-generation mobile phone is said to have produced 300,000 units, but the final sales volume is only about 1 10,000 units, which means there are still 290,000 units in stock. Where did these mobile phones end up? At present, there are three main destinations.

1. Employees in Gree enterprise

Gree has about 90,000 full-time employees, which is said to be an internal purchase target. This channel alone is equivalent to digesting more than 90,000 stocks.

2. Gree air-conditioning service personnel

Gree has been exposed to an internal notice, claiming that Gree's after-sales delivery APP system is limited to Gree mobile phones, and other brands of mobile phones cannot be installed. In order to keep their jobs, it is estimated that many service personnel will choose to buy Gree mobile phones.

3. Channel dealers

Gree air-conditioning has been selling well in the air-conditioning industry, accumulating a huge network of dealers, who are also potential buyers of Gree mobile phones. Buy a few more and have a good relationship with the upstream channels, and then give them to the elderly at home, which is also killing two birds with one stone.

Gree's involvement in the mobile phone industry is a mistake. In fact, I still can't understand how Miss Dong got so angry that she decided to enter the mobile phone industry on 20 15, leaving only a chicken feather.

Although Gree mobile phones have accumulated a lot of experience in manufacturing, few of them can be used on mobile phones. At most, they can use their own production line in the final assembly process, and there is no accumulation in other aspects.

At the same time, Gree mobile phone has no intention of cultivating deeply. It has just launched an assembly machine without any bright spots. At the same time, the inflated price has no advantage compared with Huawei, Meizu and Xiaomi in the same period, which makes Gree mobile phones unattractive to consumers. Of course, consumers will not act as big heads to buy an unknown low-priced mobile phone, so it is not surprising that the sales volume is not good.

I feel that Miss Dong is still stuck in the past experience and thinks that enterprises can achieve anything with momentum, but the mobile phone industry obviously doesn't buy it. Sure enough, after the launch of Gree's first generation, second generation and color world, Miss Dong also saw that Gree mobile phones were really unpopular in the market, so Gree's three generations were stillborn.

At the end of August, Gree released the latest financial report for the first half of 2020. For various reasons, Gree achieved a total operating income of 70.602 billion yuan in the first half of 2020, a decrease of 28.2 1% compared with the same period of last year. The total profit was 7.696 billion yuan, a decrease of 53. 1 1% compared with the same period of last year, both of which showed a sharp drop. If Gree still can't adjust in time and still make some doomed attempts, Gree's future situation may become more and more difficult.

Gree mobile phone may be a thorn in Dong Mingzhu's heart forever! Before the birth of the Gree generation, Dong, who aims to expand Gree's business line, has been trying to create this momentum. Every time she attends the press conference, she will definitely shout on her mobile phone, bet with Lei Jun, the chairman of Xiaomi, and call for "Huawei first, Gree second" in CCTV, which makes clear the expectation of Gree mobile phone.

However, the blessing is beautiful and the reality is always cruel!

The bleak sales of Gree's first and second generations are like welcoming her one after another. Recently, Gree Mall displayed the "Color World" mobile phone.

Obviously, Mr. Dong's expectations for mobile phones are not great, but this mobile phone is not as lucky as its predecessors, and there is really no trace of publicity.

Equipped with a 5.5-inch 1080P screen, Luolong 820 processor, 4G memory and 64G storage, front-mounted 800W and rear-mounted 1300W universal camera, it can't compare with the price of 3200 yuan in any case. On the first day, it won four sets of amazing sales performance!

Everyone agrees that when it stayed here, the mobile phone of Cai World suddenly reversed, and the sales volume increased by more than 1K, which brought comfort to Mr. Dong. ...

However, from 4 to 4494, compared with Huawei Xiaomi, which is not sold in the market, the strength of the mobile phone is still terrible. Teacher Dong's mobile phone may still have a long way to go.

And according to the current mobile phone form, Dong Mingzhu's mobile phone may not even think about it if it wants to sell to Huawei for the second time.

First of all, it must be clear that Gree mobile phones have skyrocketed 1 0,000 times. On what basis, if the annual shipment of hundreds of thousands of units or tens of thousands of units is based on the skyrocketing 1 1,000 times, Gree can be said to be skyrocketing and will soon catch up with Xiaomi and Huawei.

However, we all know that Gree mobile phone is a failure. No one in the market will buy Gree mobile phones at all. The domestic mobile phone market is still occupied by Huawei, Xiaomi, OPPO, VIVO and other big manufacturers. Gree mobile phones are only used by Gree employees, only a few hundred thousand. Even if the sales volume soars 1000 times, the sales volume is only tens of thousands or hundreds of thousands. This achievement is successful for Gree, but it is undoubtedly a drop in the bucket for the whole domestic market.

Gree's air conditioning technology is beyond doubt, but the mobile phone is still similar. In addition, it entered the market too late and its positioning was unclear. The market has been carved up. Dong Mingzhu's dream of Huawei first and Gree second is still far away.

What she wants may be your talk. Entrepreneurs are actually like other stars. Without media reports today, he won't sleep well tomorrow. In fact, she can easily realize her dream. Can money make the mare go? The question is, is she teasing you? Is it for money or something? If she wants to serve the people at cost, do you think she can realize her dream? I have deep pockets and don't care about money. I can be a living Lei Feng. ...

Miss Dong plays with her mobile phone just like Reebs plays with a chip. The chances of success and failure are 50/50. It is still very difficult to be the second in China. Gree's popularity in the air-conditioning industry and small household appliances industry is enough to prove Miss Dong's leadership and management ability. However, Gree lacks technology and experience in the field of mobile phones, unlike his core technology in the field of air conditioning. How does this situation confront oppo, vivo, Xiaomi, Meizu, Yijia and Hammer? However, although Miss Dong is a strong and capable person, she is also a woman after all. Let's just listen to women's rhetoric and don't care.

Undoubtedly, Dong Mingzhu's contribution to Gree air conditioning is not small. If you can, you can say, "Without Dong Mingzhu, there might not be Gree now." This is also the most direct reason for Dong Mingzhu's "greed for perfection". But in fact, Dong Mingzhu's contribution to Gree is only 80%.

In other words, Dong Mingzhu made a great contribution to Gree Empire, but he didn't create it himself, and his historical position is not "Mao". However, Dong Mingzhu is an ambitious entrepreneur. She must build her own system with the strong market share and sales performance of Gree Air Conditioning as the endorsement.

How to create a new Gree with the label of "Dong Mingzhu"? This is a question that Dong Mingzhu has been thinking about, and it is also the breakthrough of Dong Mingzhu's dream. Now it seems that this situation has been fully opened. First, it is strongly inserted into the smart phone market, and then it is difficult to join Zhuhai Yinlong to build a car.

But the question is, will Dong Mingzhu's dream come true? We might as well analyze it from these directions:

Sales surge 1000 times: the melancholy behind Gree's mobile phone big data.

The cause of the incident is that on June 14, Gree launched a "Gree Color Mobile Phone" with a price of 3,200 yuan. Only five cars were sold that day, and only 500 cars were sold two days ago. But on the sixth day, its sales soared to 5500, an increase of 1 100 times over the first day.

This kind of data is really bleak and may be very rare in the history of smart phones. So many people question the authenticity of the final sale of 5500 units. Some media reported that Miss Dong was surprised when talking about Gree mobile phones: Gree mobile phones are of good quality, but a little expensive. You don't know the goods, so whoever uses them is good.

No matter what Dong Mingzhu says, no matter whether the sales data are true or false, the data of Gree mobile phones is really terrible from the scale of hundreds of thousands of domestic mobile phones on sale, even if it increases by 1 100 times, it is only 5,500.

As can be seen from this data, Gree mobile phone sales can't go up, users ignore it, and even Gree air-conditioning users can't accept it. Especially when the price-performance ratio of Xiaomi mobile phone is hot, it is really difficult for Gree mobile phone to tear a hole.

What is the logic of "Gree second, Huawei first" Dong Mingzhu?

On many occasions, Dong Mingzhu is full of confidence, and the bet with Lei Jun seems to be a shoo-in. It's just that time is getting closer and closer, and it's hard to tell Zhong Bo apart. In fact, her reason is very simple: Gree has accumulated technology, and Xiaomi has not accumulated enough technology.

Dong Mingzhu said in the dialogue column of CCTV, "I hope that one day Huawei will become the number one in the world. At that time, I hope that Gree mobile phones can also achieve the second place in the world. " This logic seems to be correct. In fact, Dong Mingzhu made a conscious mistake.

This mistake is that while Huawei and Gree are accumulating technology and expanding the market, other mobile phone manufacturers are also developing. Besides, companies like Samsung, Apple and Xiaomi will definitely not sit still, so I'm afraid it's too early to sort this out.

In addition, even if Gree leads in air conditioning technology and market, it does not mean that it can lead across fields. In fact, Gree's mobile phone is still in its infancy, and it takes a long time and courage to grow up, far behind Huawei, Samsung, Apple and even Xiaomi.

Under such circumstances, Dong Mingzhu can make the remark that "Gree comes second and Huawei comes first". Its logical starting point is self-centeredness, and it is not advisable to treat other competitors as static migration.

Has Dong Mingzhu's dream come true? The answer is no.

Dong Mingzhu has made great achievements in Gree air conditioning, but her cross-border strategy may bring a certain degree of burden to Gree air conditioning. Perhaps LeTV is the best example, and Dong Mingzhu should prevent similar things from happening.

In addition, Gree mobile phones have hardly been successful. Currently released to the second generation. It seems that the three generations are still far away, farther and farther away from the pattern of "Gree second Huawei first", and the brand reputation of Gree mobile phone is seriously lost.

At the same time, after Dong Mingzhu joins Zhuhai Yinlong again, its center will be on the electric car, which may lead to distraction. As an overbearing president, if the focus of work shifts, it will undoubtedly bring very adverse effects to Gree mobile phones.

In other words, before Gree mobile phones became explosive products, Dong Mingzhu began to evacuate, which not only affected the Gree mobile phone team, but also laid a curse for Gree as a whole. Electric vehicles have just started, and they belong to the emerging industry of burning money. How does Dong Longcan Pearl persist?

At least, in the short term, Dong Mingzhu's dream is impossible. Because Dong Mingzhu is still in the stage of trial and error in his later years, he can't concentrate on a certain industry, and it is difficult to become a real leader. Gree air conditioning may be facing such an ending.

Or there is another possibility. There are more than 5,500 employees in Gree Factory, and it is ok for everyone to grab one. This is a joke. Dong Mingzhu makes mobile phones. It didn't look good at first, but now it's out of the second generation. We don't like it, but we don't have to look at a home appliance brand with irony.

As a brand, I think it is not impossible for Gree to be independent directly. There are differences in pricing methods, sales methods and brand positioning. Gree directly serves as a brand of mobile phone.

In fact, I am not optimistic about Gree as a mobile phone brand. After all, this Gree is a home appliance brand. If Miss Dong Can finds another way to redesign a brand, I think the mobile phone market will add new vitality. As a new brand, Gree mobile phone is like a gondola in the mobile phone market. In addition to the original dependence, it is indeed a bit weak.

Bless Gree mobile phone, it will go further and further!

Gree, which has always been my favorite and respected brand, has changed from a private enterprise to a high-profile technology enterprise, and everyone can imagine the storm it has experienced; Since Dong Mingzhu took charge of Gree, Gree's influence has been increasing day by day, and it has become a giant in the air-conditioning industry and household appliances industry. As a heroine among women, Dong Mingzhu's own experience seems to be a microcosm of Gree. From older women to elites in the workplace, she led a company to glory and pushed herself to the peak of the crowd in the process.

Gree's air conditioner is really good, but I don't want to say more about Gree's mobile phone. After all, if you don't use it, you have no right to speak. So the mobile phone that just came out actually costs 3000 yuan. We can see that Miss Dong's heart is crazy, but the mobile phone market is always a process of survival of the fittest, which does not mean that any enterprise can easily play a successful cross-border game. Even Gree, who is known as "mastering the core technology". It can't easily turn the core technology of air conditioning into the core technology of mobile phone manufacturing.

Just like Gree's position in the air-conditioning industry, Huawei has worked hard in the mobile phone communication industry for many years before it has achieved today's impressive results. Every breakthrough in research and development has too much bitterness. Huawei has worked hard for many years, from the fact that smartphones can only rely on foreign chips to having their own chips. From offline mobile phones to Internet mobile phone wars, the birth of glory brand is also a lucky survival of many mobile phone brands in the Red Sea. Not only technology, but also the accumulation of users and the continuous expansion of market channels. No brand's success is accidental. No brand can easily enter the mobile phone market.

Gree's sales volume is only 5 to 5,000 units, which is 1,000 times. It's just that you used multiplication. In my opinion, Gree's mobile phone sales only increased by 4,500 units a week. Compared with the millions of sales of Xiaomi, Meizu and ov in the market, there seems to be an endless road. Not to mention the gap with Huawei's tens of millions of shipments, it is also a gap of 10,000 times. Even a glorious brand is enough to make Gree fall behind.

Therefore, Gree can be proud as a national enterprise, but it will not be a good thing if Gree really gets involved in the mobile phone market. It is good for Miss Dong to have this dream. What if it comes true? Oh, no, it's not!