Supermarket transformation joke

According to the 20021annual performance forecast released by Yonghui Supermarket1on October 28th, the net profit of Yonghui Supermarket in 20021year was-393 million yuan, and the net profit after deducting non-profit was-389 million yuan.

Where is the loss of 3.93 billion yuan?

Obviously, the life of Yonghui Supermarket in 20021year was not easy. The pre-loss of 3.93 billion yuan is a big blow to Yonghui Supermarket, the "high flyers" in the domestic supermarket industry.

Looking back on the development of Yonghui Supermarket, it was smooth before 202 1. Yonghui Supermarket's 2020 financial report shows that in 2020, it achieved an operating income of 9365438+99 million yuan, a year-on-year increase of 9.8%; The net profit attributable to shareholders of listed companies was 65.438+0.794 billion yuan, a year-on-year increase of 654.38+0.476%; The net cash flow from operating activities was 66,543.8+0.4 billion yuan, up 65,438+0.374.73% year-on-year. Yonghui Supermarket has maintained a steady growth in net profit, leading other supermarket chains.

The turning point occurred at 202 1. Since the beginning of 20021,the performance of Yonghui Supermarket has been in a relatively low state. Especially in the first half of 20021,the net loss of Yonghui Supermarket reached108.3 billion yuan, which was the first huge loss since the listing of 20 10a shares.

Although the performance declined, Yonghui Supermarket did not sit still. On the contrary, behind the huge losses is the huge investment of Yonghui Supermarket. According to its performance forecast, Yonghui Supermarket took the initiative to reorganize, reduce inventory and protect the market in the face of changes in the external environment such as the normalization of epidemic prevention and control in COVID-19 and fierce market competition. The company's overall operating income decreased by 3.8% year-on-year, and its gross profit margin decreased by 2.4% year-on-year.

In 20021year, Yonghui Supermarket made it clear that it would strengthen Yonghui's science and technology strategy and accelerate its March into an omni-channel science and technology retail enterprise based on fresh food and taking customers as the center. According to this strategy, investment in science and technology is crucial. 202 1, Yonghui Supermarket invested 670 million yuan in science and technology.

At the same time, in order to better promote online and offline omni-channel collaboration, Yonghui Supermarket continued to explore the integration of home warehouses and in-store warehouses on 20021,and actively promoted the replication of "second-generation warehouses" with unified standards, digital management and tool empowerment as the core. At present, the product richness and store performance efficiency of Yonghui's home furnishing business have been significantly improved.

In addition, Yonghui Supermarket's supply chain industrial parks in Guizhou, Sichuan, Fujian and Liaoning are also under orderly construction. Take Yonghui Supermarket Guizhou Supply Chain Industrial Park as an example, with a total investment of 400 million yuan, covering an area of about 130 mu. It can realize the integrated operation of agricultural products processing, commodity procurement, cold chain storage, cold chain distribution, commodity research and development and commodity inspection, which is an important measure for Yonghui to improve the national logistics system and weave the national supply chain network.

It is precisely because of these continuous investments that the performance of Yonghui Supermarket is under pressure in the short term. The announcement shows that in 20021year, Yonghui Supermarket lost 840 million yuan in online business. However, according to the three quarterly reports previously disclosed by Yonghui Supermarket, in the first three quarters of 20021,the online sales of Yonghui Supermarket was nearly10 billion yuan, and there is still room for development of online business.

The pre-loss of Yonghui Supermarket 202 1 is not only related to the strategic investment in science and technology, but also related to the one-off impact brought by the impairment of financial assets and long-term assets. The announcement shows that in 20021year, the impairment of financial assets and some long-term assets of Yonghui Supermarket is expected to reduce the company's net profit for that year by about 600 million yuan. In addition, the implementation of the new leasing standards also has a continuous impact on the financial statements of Yonghui Supermarket, which is expected to reduce the company's net profit for the year by about 400 million yuan.

When can an elephant turn around?

In the face of the downturn, Yonghui Supermarket has actually made a lot of efforts. However, as the leading supermarket in China, Yonghui Supermarket, which has 1068 stores in 29 provinces, wants to transform itself into an "elephant turn around".

In the past year, Yonghui Supermarket implemented a new format. Yonghui Warehouse Store changed its CEO and cancelled the "war zone system" ... Yonghui Supermarket hopes to continue to reduce costs and increase efficiency on the basis of a flat, flexible and younger organizational structure, and improve the level of refined management. For example, the new CEO Li was the chief technology officer of Yonghui Supermarket. After the "war zone system" was abolished, it was changed to a new organizational structure with the direct management of the headquarters platform and the responsibility system of the provincial general manager, and the organizational structure was further centralized to the "central". In addition, in the first three quarters of 20021,Yonghui Supermarket invested more than 400 million yuan in science and technology. In the new ten-year plan, Yonghui Supermarket plans to build an omni-channel technology retail enterprise based on fresh food and taking customers as the center.

In addition, Yonghui Supermarket is building its own omni-channel differentiated competitiveness by building its own brand. At present, Yonghui Supermarket's own brand "Yonghui You Xuan" has included many sub-brands, covering fresh food, daily necessities, household items, leisure drinks and other categories, or has become a new market breakthrough point.

Judging from the overall situation of the domestic supermarket industry, affected by multiple factors, hypermarkets have been in a state of decline last year, and many supermarket chain enterprises have saved themselves and innovated and upgraded. For Yonghui Supermarket, the difficult year of 202 1 has ended in huge losses. Whether this supermarket "elephant" can turn losses into profits smoothly in 2022 remains to be tested by the market.