What is the trick for people who don’t do business to teach people who do business how to do business?

I don’t know since when, there is a very strange phenomenon on the entire Internet: people who don’t do business teach people who do business how to do business, and people who are not architects teach people how to become architects... In short In a word, people who are not XXX teach others how to XXX. A simple and clear truth: the outsider guides the insider.

This is the biggest joke in the self-media era.

There are many self-proclaimed industry trainers on Douyin, and they have given themselves many titles (senior teacher of such and such, doctor of such and such subject, twenty years of experience in such and such industry, etc.). This kind of honor is actually nothing. He always comes up with some crooked ideas that cannot withstand scrutiny. Most of their content is theoretical knowledge that stays in books. It has not been tested by the market and cannot be tested. The market is always changing and is affected by many factors, including region, economy, history, culture and national macroeconomics. Regulation and so on. Thinking about it from another angle, if the theory here is tested in practice, will they still sell courses? There is an old saying in our country: Silence makes a fortune. Feel it for yourself slowly!

These contents do not have much guiding significance for real life. They stand at a very high theoretical level and seem to save all sentient beings, but in fact they cultivate loyal fans. Ultimately, their real purpose is to get people to buy courses, which is to make money by selling courses. All these contents have one characteristic, that is, the copywriting is very good and the speech is very provocative, stimulating users' desire to purchase courses. After winning everyone's trust, they can immediately guide users to place orders.

So, how did they implement the routine step by step?

Readers must have heard the words "trial", "trial", "trial reading" and "use" in some tutorials. These words seem very common, but they are preceded by " The two words "free" are extremely powerful. You happen to come across a tutorial that can make up for your own shortcomings. You read the copy and within two seconds, you feel surprised and instantly find it useful. You don’t have to think about it at all. You click on it out of curiosity and straightforwardly. Sorry, you took the bait, haha! In fact, it is not difficult to summarize their methods: news editorials, conversations with friends, practical tips, surprise offers, customer testimonials, entrepreneurial journeys, etc. In short, it makes you confused.

When you click to enter the product page, the copywriting at this time is even more wonderful. At this time, the main thing is to increase your desire to buy and make people want to stop. The content of the copywriting has a strong ability to occupy the senses, and carries out cognitive and scene comparisons. At the same time, some customer testimonies are also used to illustrate the high-end products. The addition of limited-time promotions makes people feel that there is no such store in this village.

All to increase sales. In order to increase the order rate, readers must be convinced that the course is really good. The means to achieve this process is nothing more than for the product to be appraised by authoritative experts. However, no one knows what these so-called "experts" are. Anyway, they can speak with confidence; of course, in addition to authoritative experts, they will also Use facts to prove the excellence of the product. Most of these facts come from "shill" statements. Through authoritative experts and factual proof, after resolving all readers' concerns, readers can place an order immediately without delay. Through a series of measures such as price anchors, accounting, legitimate consumption, and limited time limits, you have finally placed an order.