Wechat marketing joke

If 20 16, 20 17, the most popular science fiction novel and the most wonderful work, is Three-body, you may have no objection. Because this book is reflected in audio, books, plays and even movies. That I don't know, it's clearly out. However, to be honest, I haven't read its book so far. It's just that I know that Master Liu mentioned the concepts of high dimension and low latitude in it. Speaking of high-dimensional creatures attacking low-dimensional creatures, it is easy, which makes many people curious. but ...

It can only be said that these people study for fun and satisfy their intellectual anxiety or vanity. In fact, the concepts of high dimension and low dimension, or dimension, are not new at all, and the application is not new at all. Tell you a joke.

Once upon a time, there was a rich man. When choosing a son-in-law, when inspecting three candidate sons-in-law, the first person said: I have a knighthood and a good family background. I like your daughter very much. Please marry her to me! The rich man nodded. The second man said: I have a lot of money and have business all over the world. I like your daughter very much. Please marry her to me! The rich man nodded. The third man said, I have no status or money, but your daughter is pregnant with my child. rich person ...

This joke, the third man, is to propose from another dimension and finally win the game for himself. Therefore, high dimensions and low dimensions have always existed, and they are not so complicated. And this point, in fact, is used incisively and vividly by experts in marketing, so what are the wonderful cases?

In 20 15, as one of the most proud products under the eco-marketing mode of letv, the TV series "The Legend of Mi Yue" aired 56 episodes on letv, and the on-demand traffic on the website reached an astonishing 7 billion times, setting a record for TV series on the internet platform, and the advertising revenue from it also exceeded 400 million yuan. The sales volume of the product chain based on The Legend of Mi Yue is nearly 600 million. A cross-border film and television product has created a sales miracle without excessive marketing investment of any other products. This is essentially the embodiment of the advantages of multi-dimensional parallel integrated marketing process of LeTV eco-marketing model: platform+content+terminal+application. Before this marketing method, 99% of small and medium-sized enterprises could not resist its impact.

What are the characteristics of this high-dimensional marketing attack on low-dimensional marketing?

First, content is no longer a product, but the carrier of the product. As a popular content, The Legend of Mi Yue TV series has attracted the attention of the audience and gathered countless fans. Such a huge amount of traffic is concentrated on one platform in a short time, which has become an irresistible marketing dimension, and it is logical for other products of LeTV to be realized. The content is transformed into the carrier of the product, which in turn further increases the influence of the drama and presents a snowball effect.

Second, the user automatically focuses. Like nuclei and electrons, there is a strong electromagnetic attraction between enterprises and users, and there is no other connection.

Third, the process is reduced in dimension and all redundant links are cut off. So this is a multi-dimensional combination of "platform+content+terminal+application".

Answer: WeChat official account is a He Laoshi who studies twelve-dimensional space marketing.