Pinduoduo's late-night emergency public relations, why has an e-commerce platform caused public outrage many times?

With the rapid rise in recent years, its marketing methods have been criticized by many people. It can be said that it has played a very bad leading role in false propaganda and malicious marketing.

We open a certain software and pop up marketing routines such as receiving red envelopes, bargaining and preferential activities. It can be said that before a certain evening, this blatant rogue routine had almost no false propaganda, just because it was unscrupulous and gave the industry a bad start. Because there was a precedent in front and no department came out to stop it, everyone followed suit.

Some time ago, a lawyer in Shanghai took a lawsuit one evening, because the bargaining of a commodity was always impossible in the end. As soon as the news came out, the majority of netizens rushed to tell each other, and the internet was boiling. Everyone thinks that someone has finally stood up for justice.

Unexpectedly, one night I stood up and explained that I had nothing, and I passed the test safely. It is said that it is a system reason, and the following decimals cannot be displayed. What you see is 0.0 1, but there are actually more than n decimal places behind it, so you can't see it.

Many netizens can only sigh when they are filled with indignation. Rogues are not terrible, but they are afraid that hooligans have culture. Even professional lawyers have been defeated, and ordinary people like me can only spit on the Internet, and the reality is swallowed up.

You have to pay it back when you come out. The well-known anchor on the network, the power of tens of thousands of netizens, can't even cut the last knife, and the customer service is dead. Nothing to say. Maybe I realized that the impact was too great to end. As a result, the haggling anchor actually received the coupon the next day and won the haggling goods at a price of ten cents, and was told that the haggling was successful. The anchor later said that he didn't know how to hack it.

Seeing this, you should know that Pinduoduo was lucky these two times. If he still goes his own way, there will be a third time and a fourth time waiting for him. After 3 15 this year, many netizens said that one day was the best place to be on the list. I hereby advise that some day, these cleverness and means will have some effect at first, but if you keep playing with the public as a monkey, sooner or later you will be shooting yourself in the foot. # Pinduoduo # Bargaining #

Pinduoduo should close down quickly. I am a merchant in Pinduoduo, and I am extremely disgusted with this garbage platform and robber platform. The customer only agrees to refund the platform at the time of application, and also agrees to return it after half a year, and does not bring anything to discuss with you. If some words appear in customer service chat, they will be fined and frozen.

In fact, Pinduoduo has long caused dissatisfaction among many netizens, both buyers and sellers.

Pinduoduo is a combination of "liar" and "rogue".

For merchants, Pinduoduo is simply a rogue software.

Take me for example. I am a Pinduoduo merchant selling fresh cut flowers. Pinduoduo showed me an extremely rogue rule-only refund.

Some buyers are opportunists. After receiving the goods, they just refunded them for various reasons. The platform agrees to only refund without the knowledge of the merchant. If the goods are defective, you can get a refund. It is not normal to sell fresh cut flowers. After the flowering period, the flowers will wither. But Pinduoduo has been cracking down on businesses, and there is no way to dismiss them. Some have been collected for half a month before they are returned.

Bonus hunter, Pinduoduo, you can't always go to bonus hunter on business!

As a result, businesses in Pinduoduo pay little attention to the quality of goods and only want to pay less.

For users (buyers), Pinduoduo is really a liar. Advertising is well done, but the reality is that the quality of goods is problematic; Pinduoduo bargained and cheated, and so on. It seems that Pinduoduo officials have not given a satisfactory answer.

For buyers, the two biggest problems are: the quality of goods and bargaining in Pinduoduo.

1. The quality of the goods. I don't need to say anything about the quality of a lot of goods. As long as you shop from above, you will rarely say that the quality is good. The snacks bought are similar to the big brands. It looks like a big brand. Sometimes you may not see it when you buy it, but you will find it wrong when you taste it. I ate a dumb loss.

2. Pinduoduo bargained, especially the final 0.0 1%, which was thought to be a shoo-in, but later it was found that there was a decimal. Then I tried my best to find someone, and later I found that I needed 10 gold coins, followed by 10 bricks and stones to make dolls again and again. When you give up, someone around you brings it up, and then you don't enter the loop. Pinduo captures human nature.

To irrelevant people, Pinduoduo is an emotional "kidnapper".

Do you think you'll be fine if you don't play Pinduoduo? That's all wet. You can be an undeveloped "virgin land" in Pinduoduo, and you will always receive invitations from friends to bargain! Do you think you will cut or not? After you download it, all kinds of information are bombarded and all kinds of temptations come one after another.

Pinduoduo caused public outrage, in fact, there has always been public outrage, but now he is a spout, which has accumulated over time.

Public relations, public relations, must have done something bad to eliminate the influence. This platform is really pit.

It's really difficult to do business at night. A certain treasure has a shop, and then many people put our products at night, forcing us to do it ourselves. Recently, we have encountered several particularly disgusting things. In case one, the buyer bought it for more than a year and came to consult. Because something didn't go online and didn't wait for my reply, the platform directly opened the return channel, and there was no way but to lose money. I found it, as long as the consumer said it was there. There is a buyer who doesn't ask for things, doesn't ask when things arrive, and doesn't consult if there are problems. He swore that there was something wrong with the product, and he sounded like an old man. I said such a thing, but I'm not competent enough to do it. I can ask, and if I can't, I can return them. In this way, we also exchanged a few words, even more afraid to say malicious words, and were directly punished, saying that I satirized his lack of ability and deducted money directly from the background. Oh, it's too difficult.

Every order gives you a technical service fee. The so-called technical service is to automatically deduct your money. How many people have been harmed by such vicious competition among Internet companies?

Many of them are rogue companies. It is recommended to uninstall them permanently!

Recently, it was hacked by 60 thousand people on the live broadcast, all of which were hacked to 6 digits after the decimal point. Finally, the bargaining failed and was pushed to the hot search. I want to say that there are many routines, such as getting cash every day in those days:

Withdraw 100 yuan, draw 99.99 yuan first, with a difference of 0.0 1 yuan.

Do you think it's okay? No ... Routine started:

There is not a penny left in the lucky draw. There were five gold coins at first, and four at the second time. 10 gold coins were exchanged for 0.0 1 yuan, just when you thought 100 yuan was available,

You think it's ok, but it's not ... keep doing it. In the meantime, you have to keep asking for help. You can only draw 1 time at a time, and then 1 gold coin becomes 0.0 1 gold coin.

0.0 1 gold coin becomes 10 diamond. When the difference is 1 diamond,

A group of rats came, and your diamond was stolen by rats. You read it correctly, but it was stolen. Many shameless people can't afford to play, so they stop playing. Finally, they took this out and dropped the phone on the spot. At that time, I found about 20 people in the whole office to help me clean it. Oh, I still owe everyone a meal!

Uninstall, you must uninstall!

Marketing activities depend on routines, layer after layer. I hate Pinduoduo's bargaining and trial marketing, and I uninstalled it countless times, because my friend installed it countless times. As long as you enter the Pinduoduo page, it is difficult to exit. Pinduo is like a dog skin plaster. It won't wash clean. To put it mildly, it is rogue software.

The reason why Pinduoduo is so popular may be that it has no credibility for consumers or businesses, which makes consumers disgusted and can't safeguard the interests of businesses.

Attract a large number of customers by "cutting a knife", but always "missing a knife" to disgust everyone. Every time, a few people lack how much money or what is free, but after you reach the number he requires, there are new requirements, almost all of them. Friends in the address book who haven't contacted for tens of thousands of years have all been pulled to cut a knife, and finally they can't cut it down.

As for the merchants, I guess it's even more annoying.

I'm just an ordinary consumer. I will choose to return the things I bought in Pinduoduo if they are not good. In other shopping platforms, refunds are basically required. In Pinduoduo, I basically only need to place an order for a refund unilaterally, at least I have bought several agricultural products. This has opened a hole for some immoral people. As long as you are shameless enough, you can eat and take for free. Merchants can't take you, because the platform will also help you refund.

Generally speaking, Pinduoduo can get so many bad reviews because of its own strength.

Too many routines

It turns out that this software was downloaded at the suggestion of a friend.

I also bought some things on this platform, nothing more than a health pot and a glass tea set. I feel that the price is cheap, the supply is timely, and the consumption experience is ok.

Therefore, the negative comments on the so-called fake goods, bargaining traps and so on on the Internet are not taken to heart.

Then I changed my cell phone. Because I can't operate it, I lost this software and didn't use it again.

But later, I often encounter some annoying phenomena-if I am not careful, this software will be installed automatically, never giving you a choice.

Eating is really ugly!

Since consumers are not given the right to choose, how much better can their service be? It's weird not to lie to you.

This is a "competition" with this software. If you install it, I will delete it. It's nothing more than moving your fingers. What's the big deal?

An enterprise or business that doesn't respect consumers' feelings is doomed to go far, because it only has its own interests in its eyes, and it is better to stay away.

Hello! There are many products, so long as you are sincere, you can completely introduce the function of making up the difference. How much money is still missing? I can't make up the difference. If 10 yuan is missing, I'll make it up. If 100 yuan is missing, I'll make up for it. Why not introduce this function? Can't afford to play?

I won't output emotions here, so I will carefully analyze a wave of public relations replies:

In fact, the response of the parties adopted very sound communication skills: stating facts instead of conveying opinions and expressing emotions.

First of all, let's take a look at Pinduoduo's two public relations ideas to deal with the "failure of 60,000 people to cut orders":

The reaction of the parties mainly has two pieces of information:

In fact, the parties can simply and rudely express it as:

But in this way, there are personal judgments and emotions in it, which are easy to be caught and lead to self-attack.

Therefore, the parties respond by stating the facts, and the conclusion is obvious, just leaving it to the audience to draw.

In addition, I think the most cruel thing is the third point of the client's response.

Finally, in fact, Pinduoduo PR is not stupid.

Last words: As we all know, this is an enterprise that is "proficient in human nature". If it can be used in good faith in customer needs, it will not cause public outrage many times. In short, cutting a knife will gradually become fraudulent marketing. Today's Pinduoduo is not the startup company it used to be. It stands to reason that Top 3' s e-commerce platform should have a bottom line and a sense of responsibility, and users simply do not accept this kind of deception.