China Mazda joke

Mazda's sales in China can be said to be moderate. In 20 18, Mazda's total sales in China was 272,300 vehicles, which was not as high as that of Toyota corolla. Why is this happening?

As a family car, Mazda's product positioning is biased.

First of all, there are some deviations in Mazda's product positioning as a family car, which fails to grasp the psychology of most consumers.

Mazda brand is very individual, and only those who can accept it will finally choose it. If used in TV series, it's like whether you love it or not, I'm here.

Mazda's sports route set off a performance boom. In fact, Mazda has always taken the sports route, and the sports style did set off some waves in that year.

For example, in 2003, Horse 6, the King of Curves, became an instant hit as soon as it was launched, and directly won various awards such as Fengyun model and annual model of that year.

In fact, the B-class car market of that era has always emphasized the golden mean business and so on, and the representative models are Accord, Passat and so on.

Although Passat's performance is also very good, Ma 6 is different. It has an elegant posture, the steering wheel can practice biceps for a week, and the sports car chassis can't go on the road.

Ma 6' s handling is good, and it is still attractive in the end. Because of this, its handling is really good, and the king of horns has not come in vain.

For example, in the annual model test of that year, Ma 6 performed better than BMW 325i and Audi A4, with an average passing speed of 98.2km/h, making it the fastest domestic car.

This reminds many Sao years of Takahashi Ryousuke's words when he was driving this horse at 6 o'clock. "Your GTR horsepower is too big, and you can't beat me FC by pushing your head around the corner."

Therefore, even at the end of the car career, Ma 6 still has great product appeal.

Referring to a paper published by Shanghai Jiaotong University entitled "Research on the Marketing Strategy of Mazda Brand in China Market", in the sales structure of 20 10, Robust Ma6 still accounts for 35%, which is higher than the new model Yi Rui's 27%.

Heroes are dying, success is also a sport, and failure is also a sport. It's a wave of old horses, but the hero will die eventually.

Although sports can be said to be a selling point, it is also a double-edged sword for Mazda, which can be said to be both sports and losing.

Just like the sales figures I mentioned at the beginning, Mazda can't get the biggest piece of cake in China market now.

It's like a game phone. Although the game performance is very strong, RGB, water cooling and copper pipes have been added, but not many people actually buy game phones.

Sports priority does not meet the car demand of most people in China. Refer to China Automobile Consumption Trend Report 2017-2018. In the domestic passenger car market, people who buy cars for the first time still account for more than 45%.

As the only passenger car in the family, 68.7% of users will consider factors such as space and comfort.

However, Mazda puts sports first, with small internal space, loud tire noise and heavy steering wheel. So this is not a good thing for the car demand of most people in China.

It's like a game phone is exposed in pursuit of the ultimate performance, and we often have to make some compromises in taking pictures, screen and weight, which affects our daily use.

Other car companies have launched sports versions of family cars to seize the market. On the other hand, other car brands are smarter than Mazda. Because consumers want to exercise and use their own homes, we will launch a car that gives consideration to both space comfort and sports sense, and seize the Mazda market.

For example, Honda's Civic takes the performance of the engine as its selling point, and the old-fashioned and greasy Camry has also begun to launch a sports version. Even Nissan Teana of the sofa factory can break 100 cars in 6.9 seconds, which can be said to be worse for Mazda.

On the other hand, the price is hard.