Renren. Why?

One of the biggest problems of Renren is product and the other is operation. The product is not much to say, and the user experience is really poor, such as the constant harassment of everyone's secrets ~ but it is important to talk about the operation here. As a social product, the core is the relationship and users.

why do users come? Based on Master's demand theory, people's needs are divided into physiological needs, security needs, social needs, respect needs and self-realization needs from bottom to top. Social products first meet social needs. Renren is an acquaintance, and it is an acquaintance relationship. What Renren does here is no problem. According to the people you know in your school, people from the same school and people you know with * * * are recommended. This is an acquaintance social open source (new).

step 2: what does the user come in for? Socialization needs a carrier. The carrier of offline socialization is to eat, watch movies and climb mountains. On the line, it is to write a log and send pictures, videos and voices. Let me look at the comments. There will be very high demands on the content, and the content needs to attract users. It is not wrong for Renren to create student topics such as "IELTS Necessary", but in the later period, especially after Renren's homepage, many Weibo V's settled in, mostly reprinting Weibo's content, with little originality, and the general users reposted it again, and all the content on Renren was reposted and reposted. Poor content operation! How to retain users? The demand theory mentioned above applies again. According to the February 28th principle, 2% people are content creators and 8% people are just followers. The most fundamental thing to activate a community is to keep these 2% core users. How to keep them? To meet their needs of respect and self-realization, to put it bluntly, there is a sense of existence. This is the reason why Renren's campus celebrities try their best to make stars, but it just sets a friend limit of 1, so it is difficult for Renren to have a real big V on the Internet. Although the public homepage appeared later, it was too late to operate well ~ ~ When the first batch of students left, the relationship bond was broken with leaving school. The poor products and operations of Renren are hard to attract a new group of users to use ... (By the way, when you go back to Renren, the content is still as bad as the experience, the only difference is that there seem to be more advertisements)

Why don't people play Renren so much now?

renren. com is getting more and more rubbish, and it has been eliminated in the same place. Who will play the website that is getting more and more rubbish?

Why is renren. com declining?

hello, I'm glad to answer your questions!

Because it's not outstanding enough, the competition on the Internet is so fierce now, and it's inevitable to choose the superior and the inferior.

I hope my answer will be helpful to you, and I hope it will be adopted!

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Why do many people not use Renren now?

They still do, but not in recent years. After all, WeChat and Weibo are used more. qq Space and WeChat are still the mainstream.

Why did Renren die? What did you do wrong?

the first crime: the quality of the product team is too poor.

what's the most crazy feature of renren. com?

there is no doubt that it must be "past today". This function is to give you a place to view the photos sent by friends in the past and today in the lower right corner of each user. The initial logic of this function is very good, helping users to find friends who have not been in contact for a long time, and at the same time, it is possible to recall the past that was once stormy or arrogant. But as a logical person, what would you do if you saw your friend's embarrassment a few years ago? To laugh?

don't be ridiculous, the first time must be to delete the photos in your album. In addition to this function, I deleted all the photos related to myself from Renren. com's photo album, and I never uploaded them again. In fact, after the launch of this function, it is obvious that there are fewer and fewer people posting photos, and the photos that can be seen every day are also the contents of some zombie users who have long since disappeared.

The most powerful case I've ever seen about this function is a girl who happened to see her boyfriend's "Past Today" showing an ambiguous photo of his ex-girlfriend and him ... after that, things will be graded on a large scale.

The reason why I think the product team is poor is not that they have done this function. After all, Internet products are advancing through trial and error in this era, but it is appalling that this function has been put on the website for a long time ... Similar to the products that have been vomited to the point of collapse, everyone's little secretary keeps brushing users with all kinds of junk information. What forces me to give up using Renren is that the little secretary reminds me crazily every day "Come and beep". And in fact, from 212 to 214, almost no positive changes were made in Renren. As a user, the biggest feeling is that the technical team of Renren has been in a state of paralysis in the past two years. As far as I can remember, the Renren employees I contacted were in a state of "automatic cruise" in this actually not too big Internet company. However, in our impression, this is something that companies like PetroChina can do.

In 12 and 13 years, I contacted several teams of Renren because of work problems. I won't say anything about the fact that the managers explicitly wanted kickbacks. I just said that I asked their product manager once in a while and asked him if your products were not iterated. I still remember the answer he gave me was, "Anyway, the boss didn't say it, so he used it."

The biggest joke I have seen this year is that a social networking company that used to be a platform made its own App beautiful and shared photos.

the second crime: poor quality of the operation team.

the operation of renren is almost the worst in the whole internet circle I have ever seen.

Some netizens summed up the eight customs of Renren.com, namely:

common sense of life, makeup skills, and secrets of the twelve constellations;

if you don't look at the successful record of regret, you will have a complete set of IELTS questions.

the golden sentence of love is the portal, and the man is silent and the woman is crying.

which heartache did you read? No, it's not from China.

It is possible that Renren's operation team is far-sighted, because most domestic social networking sites will eventually be filled with these contents. However, websites filled with these contents will definitely not live long, or have long been away from the highlights. For one thing, the audience of this information is too wide, which is of low value to individuals, and it is easy to cause users' Timline signal-to-noise ratio to be too low. For another thing, these contents are too repetitive and unattractive on various websites. What did we see the editor of Renren do?

I recommended these eight customs crazily in the hot spots and enthusiastically for several years. Even the best content should be diluted by these things, and finally I really don't want to go to school because I have no temper.

users like to watch these, but it doesn't mean that they can meet their needs by watching them all the time. Just like many goods in the supermarket are actually not bought at all, but the shelves must also be displayed.

the third sin: failure in transformation and positioning.

In July, 29, Chen Yizhou was not satisfied with being just a social networking site for students. It renamed the intranet Renren, and the user groups began to target more mass groups. If people who know the history of Renren should know that this is a rebirth of Renren, the word "Renren" should be Chen Yizhou's pain for many years.

the transformation from school to everyone is doomed to failure from the beginning.

The idea of transformation is as clear as Facebook's transformation, that is, after some people leave school after graduation, because of these people's drive, everyone can become a big and all-social network product, but everyone ignores three problems:

1. China, who was professional at that time, already had Kaixin. It's definitely not difficult for people to jump over Kaixin .......

Why Renren has not become China's Facebook, but is declining

I think it's because it pays too much attention to the campus. In fact, most students will probably stop contacting each other after graduating from high school/university.

So we can only be busy for a while. After a long time, everyone will go their separate ways after graduation, and there will be less dependence on everyone.

Like Weibo, the fire is mainly caused by the star effect. Wechat is an enhanced version of QQ, based on the huge number of users of QQ.

why did renren. com start to decline?

in the era of mobile internet, the status of mobile phone applications has replaced the services of traditional websites. For example, WeChat replaced Weibo.

why does everyone like to use why or why 1 points

why am I so speechless to you, why are you so boring, why are you stupid, 9 why are you stupid, why ah. , or why, exactly why? Actually, I don't know why .......................................................................................................................................................... 5 points

You have to confirm whether you can't get on the Internet all the time or get off the Internet for a while ~ ~ ~ I was just playing on campus ~ ~ ~ There is no problem with the Internet ~ ~

Why can't Renren find someone now

Are you sure she is registered? Not everyone will register. If she doesn't register, she won't find it, or she doesn't use her real name ~ ~ ~