What activities is WeChat group suitable for?

What activities can be done in the WeChat group to enliven the atmosphere

The main thing is to look at the purpose of the group. If the goal of your group is entertainment, you can hold a singing contest. If it is other things, you can use high-quality content and excellent lecturers to give lectures.

What activities can WeChat group do to be active?

There must be a few people who regularly post some good things or videos, pictures, or invite several high-level bosses to the group. Bosses generally have little time to visit WeChat group, so it is difficult to be as active as young people, and sometimes even most of them are bosses' secretaries operating WeChat group.

How to make WeChat activities attractive

In order to attract users to add their own WeChat accounts, it is far from enough to rely on self-promotion and boasting. You must give users some tangible benefits, otherwise who will pay attention to you for no reason? Furthermore, it is best not to use "XXX company" or "XXX studio" as the account name, but unfortunately this name cannot be modified again at present. The core of WeChat marketing is the accumulation of contacts. Such names often make users feel bored at first sight. For users, such accounts may not be worth adding friends. At this time, it is necessary to analyze the user's psychology and give users some benefits. For example, the author's WeChat public account has realized some simple functions of viewing SEO data of the website through WeChat interface. Although there are very few users now, this idea should be correct. For example, if you use WeChat to promote hospitals, you can also design some gadgets for users' needs.

But relying on these gadgets is definitely not enough. WeChat public accounts need to be promoted through various channels, or you can directly scan the QR code to get small gifts. This is the most direct benefit for users, so it is best to have basic resources for users to operate WeChat public accounts, otherwise it will be very difficult for individual marketers to attract users. No one wants to do anything that is not good. For example, if a shopping mall is going to have a discount, it can be said that adding a WeChat account is convenient for them to see the news of the discount activities in time. This is quite good for users. To put it bluntly, the WeChat public account is equivalent to an official spokesperson, but this is too official and lacks affinity, so the most reliable way is to become a WeChat friend with your users. However, it is very difficult to implement. How can hundreds, thousands or even more users get along with them?

Finally, the author thinks that WeChat public account is really not suitable for individual marketers to play, so individuals can play personal WeChat. When you establish a positive image among your WeChat friends, someone will naturally talk to you about business. The importance of WeChat marketing is interpersonal relationship and trust, and the biggest highlight of WeChat marketing is regionality. Imagine promoting talent network among a large group of job seekers and SEO software at webmaster exchange meetings, where these user groups are concentrated. I believe that the effect will be more obvious, and even users will directly consult face to face. Every marketing method has its advantages and disadvantages, and WeChat marketing can't be as magical as it is boasted on the Internet, but the marketing ideas can be emulated and used for reference. When using WeChat marketing, should we foster strengths and avoid weaknesses? Give full play to the functional advantages of WeChat?

What activities can WeChat group engage in

You can engage in any activity, as long as it is meaningful and can stimulate interaction.

What activities can WeChat do to attract people

If you want to attract users to add their own WeChat accounts, it is far from enough to rely on self-promotion and boasting. You must give users some tangible benefits, otherwise who will pay attention to you for no reason? Furthermore, it is best not to use "XXX company" or "XXX studio" as the account name, but unfortunately this name cannot be modified again at present. The core of WeChat marketing is the accumulation of contacts. Such names often make users feel bored at first sight. For users, such accounts may not be worth adding friends. At this time, it is necessary to analyze the user's psychology and give users some benefits. For example, the author's WeChat public account has realized some simple functions of viewing SEO data of the website through WeChat interface. Although there are very few users now, this idea should be correct. For example, if you use WeChat to promote hospitals, you can also design some gadgets for users' needs.

But relying on these gadgets is definitely not enough. WeChat public accounts need to be promoted through various channels, or you can directly scan the QR code to get small gifts. This is the most direct benefit for users, so it is best to have basic resources for users to operate WeChat public accounts, otherwise it is very difficult for individual marketers to attract users. No one wants to do anything that is not good. For example, if a shopping mall is going to have a discount, it can be said that adding a WeChat account is convenient for them to see the news of the discount activities in time. This is quite good for users. To put it bluntly, the WeChat public account is equivalent to an official spokesperson, but this is too official and lacks affinity, so the most reliable way is to become a WeChat friend with your users. However, it is very difficult to implement. How can hundreds, thousands or even more users get along with them?

Finally, the author thinks that WeChat public account is really not suitable for individual marketers to play, so individuals can play personal WeChat. When you establish a positive image among your WeChat friends, someone will naturally talk to you about business. The importance of WeChat marketing is interpersonal relationship and trust, and the biggest highlight of WeChat marketing is regionality. Imagine promoting talent network among a large group of job seekers and SEO software at webmaster exchange meetings, where these user groups are concentrated. I believe that the effect will be more obvious, and even users will directly consult face to face. Every marketing method has its advantages and disadvantages, and WeChat marketing can't be as magical as it is boasted on the Internet, but the marketing ideas can be emulated and used for reference. When using WeChat marketing, should we foster strengths and avoid weaknesses? Give full play to the functional advantages of WeChat?

What interactive marketing activities does WeChat public platform generally do?

1 You don't need to distract yourself from making multiple numbers. Service number? Enterprise? Personal number? Many enterprises have registered many, but they have not done well. If it is a medium-sized enterprise, making a service number is the best choice. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

the potential of 2 personal numbers cannot be ignored. The game of friends circle is not just selling goods, and friends circle is not only for individuals to play. Enterprises can also make personal numbers and friends circle. For products with high customer unit price, for products that need trust, and for products with high return rate, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than that of WeChat official account.

3 for companies that just started to do wechat, complex data reports are of little significance. Pay attention to the interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance without fans is too low! It is most important to find ways to turn old customers into WeChat friends and turn them into fans.

4 how to break through the number limit. There is a simple way to increase each number to about 4 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. Every time you send a circle of friends, you can synchronize multiple numbers together.

5 once in a while, come to an interactive copy, but the lively comments and praises may not be seen by anyone else (only friends' likes and comments are added to each other). What should I do? Please reply to someone's comments without @ him, but directly click on the comments under your post to reply, so that others can see it.

6 if no one is interacting with you and it seems too cold, you can also pretend that someone is commenting on you and leave a few comments for yourself. For example, even if there is no reply, you can reply like this: thank you for your enthusiastic support, tears streaming down your face! In this way, others think that there are really many replies, and they will feel very lively when they see them ...

7 A similar method can also be used to advertise themselves. For example, if you send an interesting product, you want to let everyone know how to buy it, but there are many praises, and no one asks for the purchase address. You can't say it directly. You can reply in a unified way: there are too many people asking me about the purchase method, so I will tell everyone in a unified way ... This will remind those people to buy it without being abrupt.

8 Pay attention to the first 13 words in the title of WeChat article, which will directly affect the opening rate of the article. Write as eye-catching as possible. Why the first 13 words? Because WeChat can only see 13 words when it wakes up (some mobile phones are more).

9 the opening rate of wechat articles depends on the article title, followed by the article summary, and then the first picture. Among them, the title accounts for 5%, and the other two account for 5%. If these three things are not well coordinated, the content of the article will be greatly affected!

sometimes some auxiliary emotional explanations can be added to the titles of 1 WeChat articles. Just look at the second half of the title of my article. Similarly, "this video was forwarded by 4 million people" and "CCTV has been exposed!" , but this method is a bit low, and it is not recommended to use it more.

11 For a single graphic article, you must write an abstract well, and the quality of the abstract will determine the opening rate of the article. Those articles that despise the default summary most are too wasteful and irresponsible!

there are several ways to write the abstract of a single graphic article, which are very popular. For example, choose two philosophical sentences in the article; Quote an influential point in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I sent an article, the summary was: understand this article, your troubles will be reduced by 9%!

13 It is very important to have pictures in the article. If the article is too long, there must be many pictures. Now the problem of mobile phone traffic is no longer a problem. Don't worry about many pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. Everyone won't feel uncomfortable.

14 if you send a link in your circle of friends, you must send a short link. Too long links affect the appearance, making people have no desire to click. The way to generate short links is to post the links on Tencent Weibo once, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.

15 When forwarding articles by friends, you should add your own comments or extract the opinions in the articles. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others are ... > >

What are the forms of online activities of WeChat activities

1. Authentication for WeChat is very important to enhance the trust of enterprises, so try every means to pass WeChat authentication earlier, and the more difficult it will be to handle it in the future, the chaos will be followed by the rectification.

2. Never sit at home and study WeChat marketing alone. Go to some QQ groups of WeChat marketing frequently to see what everyone is talking about. You can learn a lot in these groups.

3. Push, you don't have to push articles every time to promote some small knowledge and skills and jokes. Traveling and driving by car are also good methods. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers and you can learn new knowledge. Such a public account is very popular.

4. When I meet many people, I often use WeChat to promote my products to my friends, which is a mistake. Doing so may make you lose this friend. If you want to use WeChat to do business, please re-apply for an account to sell products made in < P >. Never sell products to your friends. This will make your friends feel that you are too impersonal and utilitarian, and many friends will leave you.

5. It is very important to choose the right pictures for the content of WeChat. You often go to Weibo and websites to get some pictures from the industry, and you should pay attention to details when doing WeChat marketing. And the pictures and texts should be matched, and the texts should not be wrong. Subdivide the section, because the section is for customers at different levels to choose and share, and it also gives readers room to choose.

6. It is best to push content in the evening or afternoon, because it is necessary to consider that readers have enough time to read during these periods, and pushing content during the day is suitable for product promotion, when customers can order products and bring real sales of products.

7. Enterprises should learn to serve 5 or 1, WeChat customers first. How many users do not represent the marketing ability, but only a quantity. The interactive value and attention value of users are the core of WeChat marketing. Create more topics to communicate with readers, and the topics that readers care about make the whole public account active.

8. If the water doesn't flow, it will become stagnant water. If the public account is inactive, it will be a dead number. Therefore, daily content editing is an active core value. If you fish for three days and surf the net for two days, it will have no value.

9. wechat marketing should be based on the consumption concept, geographical culture and regional culture of the local market, otherwise all your contents and hard work will be in vain. enterprises operating wechat marketing should bring independent opinions to the industry, promote industry development as the leading factor and serve customers as the guiding factor

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1. Pay attention to interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can it gain customers' trust.

11. Before preparing to market products, do a good job in the whole product marketing planning. The content pushed is the most important, because the content will directly affect readers' purchase, and content preheating is the best method. How long it takes to warm up is crucial, then pave the way and finally reach a deal.

12. Now there is a misunderstanding. I hope everything can be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. People-to-people communication can best solve the questions in the purchase.

13. To do WeChat marketing, it is best to use it together with other products of Tencent, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

14. Doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

15. The function of WeChat itself has been fixed. What really makes WeChat marketing work is the backstage content editing team. Their layout design ability, aesthetics and independent opinions on the industry directly affect the power of WeChat marketing.

16. Someone asked: Is WeChat a marketing tool? I said, if you think it is, if you don't think it is, it is not. A knife is a killing tool when you use it to kill people. If you abandon it, it is a piece of broken iron. Don't argue with others, Tencent knows it well.

17. Many grassroots people want to play WeChat again according to the size of Weibo, and want to get a size of WeChat. This method won't work, and it won a large number of fans in a short time, and it is a formal operation, and it is easy to be blocked by Tencent. WeChat marketing is more suitable for enterprises.

18, do a good job of accurate keyword reply function, so as to guide readers, through what way to know more about yourself and your enterprise, and gain the trust of readers

19, carefully divide.