The profit of a Daimler car is as high as 35,000 yuan, while the profit of a FAW car is only 4 dollars. Why is there such a big difference in car profits?

In 2005, the loss of Ford Company was as high as $65.438+0.27 billion, with an average loss of $654.38+0.925 per car sold, which was the last year when Bill Ford, the fourth generation of Ford family, took charge of Shuaiyin. Then alan mulally of Boeing Company took over as CEO of Ford and put forward the global strategy of "One Ford". Guess what? Ford suffered losses for three consecutive years, and in 2009, it recorded a loss of $654.38+046 billion. Please remember this time, because in 20 10, Ford turned around and made a profit of 6.6 billion dollars. What happened in these three years? Ford sold unprofitable Jaguar and Volvo, cut off the bloated management, invested heavily in research and development, and developed a world-class Carnival, Focus and Mondeo, which finally achieved profitability.

Looking back at the red flag this year, is it very similar? Xu Liuping took over, personnel changed greatly, Li Xia was laid off, and the whole group supported the rise of Hongqi brand. So when I first saw this bicycle profit data, I was a little surprised that FAW could still make a profit in this state. How is this profit calculated?

Annual sales = bicycle profit

It is not that the more expensive the car, the higher the profit. The "annual total cost" here includes: R&D cost, labor cost, operating cost, one-time expenditure, supply chain cost and marketing cost. The "R&D cost" that FAW invested the most in the past year came up, and the bicycle profit naturally went down. Ok, the key point of the next sentence: Today's FAW is 2009' s Ford. Smart people have gone to the secondary market to find investment opportunities, and only fools will count a car here to earn a few dollars.

In fact, I have seen this kind of news recently, but I hope the questioner can think about it:

No matter what you say about the profit of this kind of bicycle is true or not, on this basis, we can see that the profit of domestic independent brand cars has been reduced to the lowest, don't you think?

Why are imported cars so expensive that we silly people still flock to them? We should know more about our cars rationally. Should you think the other way around? Our own domestic cars are the most economical, which shows that domestic cars are benefiting the people. I hope ordinary people can drive cars belonging to China people at better and more affordable prices.

Of course, that's not the point. I also want to ask the questioner, is this profit free and open? I guess you also heard such groundless news there. We still have to respect the objective facts, dear.

First of all, I'm curious why the profits of car companies are known to the public, which is a secret problem in itself, so the credibility remains to be investigated. Then let's talk about the profit level. If the profit of the vehicle is too high, won't our consumers think there is something wrong with the quality of the vehicle? If I buy a car with low profit at the same price, I will definitely feel that the configuration and accessories are better than the car with high profit. On the contrary, I will think it is a conscience discovery. It's ridiculous that the profit of a car is only enough to buy a hamburger. How can such profits be used to supply the development needs of enterprises and various costs such as personnel and stores? Imagine how long an enterprise that can't make ends meet can exist. Ask some unexpected questions, too. From all aspects, I think FAW has more advantages. Please bring your brain next time. Thank you.

I'm glad to answer your question. They are also making cars. Why is the profit of each car of FAW only worth the money of a hamburger?

In fact, there are two reasons, the first is brand, and the second is technology.

For a simple example, a pair of Nike shoes is cheap 1000 yuan, but a pair of pull-back shoes is only a few tens of dollars, which is also a shoe. Why is Nike's premium ability so high? This is the power of brand awareness. If Nike is placed internationally, there may be no one who doesn't know it, but if Huili is placed internationally, fewer people may know it. So Nike is no longer selling shoes, but brands. Of course, apart from the brand, the quality of Nike is definitely better than that of Huili. After all, Nike is an international brand, and it has invested more in production line and production technology.

This also explains why FAW's car has no profit. First, the brand is not as good as Daimler. After all, people have a Mercedes-Benz brand. Second, the technology is not as advanced as others, so the price of FAW will not go up, and the low profit is normal.

At the same time, the point that can answer this question is Geely. Why are all domestic brands, but Geely's car profits are ok? Because Geely bought Volvo, with the brand and technology, it will definitely have an obvious effect on profits.

It is impossible to earn 4 dollars for a car. Come on, Bian Xiao, it can be written. Are you free? Put yourself in others' shoes. Don't you think it's funny that a car for such a large group only earns 4 dollars? If it is profitable, can FAW still be here now? Can it be your turn to make this up? If you have nothing to do, just go and see the place where toy cars are sold. Is it possible that he only earns so little? What's more, such a big company.

The profit of a car is only 20 yuan? Which super player made this? What algorithm is used? That's great. Before, I didn't believe why so many central enterprises and large state-owned enterprises in China always lost money. More than twenty yuan? Return the car? _ before _ after. Hahahaha joked that he should cry.

In fact, to tell the truth, the low profits of domestic cars are mainly used for research and development, and the research and development expenses of a platform of Volkswagen exceed10 billion US dollars. But if you really use it, you can build many cars on the same platform, such as Passat and Magotan. There is no difference in essence. Domestic cars are relatively backward in technology and few in models, and the investment in research and development platforms, engines and gearboxes will be relatively large, which is the fundamental reason for low profits. Secondly, compared with BBA, the major car series are relatively stable, and a small amount of research and development is enough, so the cost will be much lower, and there are many BBA models, and the profit of bicycles is also high, which is also a fact that cannot be ignored. Domestic cars are relatively low in profit and much cheaper in price, which is also a big advantage of independent brands. R&D and innovation are a road that every automobile company needs to take. It is the responsibility of everyone in China to support our own car brand. We sincerely hope that our own brands will enter the ranks of world-famous automobile brands as soon as possible.

If, I mean if, Hongqi does have a profit of 4 yuan per car, then such a large state-owned enterprise has no profit, can't the country see it? Then why does the country continue to support it? Isn't the national policy as far-sighted as you personally? Also, do all brands have to be recognized by the world? Are all brands for profit? Are you too narrow-minded? Brands can exist for many purposes, even sometimes just for image! There are many things that have no real value but must exist, because some values are intangible and cannot be measured by money.

Now the media really dare to say anything. Do you think it is possible for a car to make money in 27 yuan? Aren't you afraid of FAW looking for you? If it is really like what you said, it is estimated that FAW would have closed down long ago. How can you persist until now?

Stop joking. FAW only earns four dollars to build a car? Who believes it? If it were true, the auction would have been over long ago. Can it still be like this? But to tell the truth, all the independent brands of FAW don't talk about others in detail, and the light value is enough, old-fashioned, outdated and lacking in modernity. I really don't know what it means to raise such a large group of designers!