Is it a joke to limit the decline in house prices?

Are you still stuck in the impression that house prices have been rising?

In fact, with the popularity of "housing without speculation", the balance of the property market is tilting, and even some cities are beginning to worry about falling house prices, and are making policies to limit the decline in house prices.

Shouting to many real estate enterprises: "Don't fall in house prices!"

Compared with the first-tier cities, they have upgraded their regulatory policies to reduce the heat of the property market, and some third-and fourth-tier cities are welcoming "reverse" regulation.

On August 2 1, Yueyang, Hunan Province issued a document stipulating that the actual transaction price of commercial housing sales should not be higher than the filing price, nor should it be lower than 85% of the filing price, becoming the first city to offer a "price limit order".

On August 3 1 day, Jiangyin, a county-level city in Jiangsu Province, also issued a document on the property market: it is strictly forbidden to dump at low prices and fight price wars (such as lowering prices below the cost price or lowering prices in disguise). ), resolutely put an end to vicious competition, lower standards and quality, and deliver the goods late.

Jiangyin's "price limit order" attracts people's attention because it is a strong economic county, and the economic volume of a county-level city is even higher than that of many prefecture-level cities in the central and western regions.

Also of great concern is Tangshan, Hebei Province. According to media reports, in mid-August, the Tangshan municipal government interviewed the heads of 10 real estate enterprises, aiming at curbing malicious price cuts and keeping the market healthy and stable. And a year ago, Tangshan was still a hot city in the property market, because house prices rose too fast and were interviewed by the competent authorities.

According to incomplete statistics, Shenyang, Heze, Kunming, Huizhou, Guilin and other places have recently introduced policies similar to "price limit orders". When the property market started in the second half of the year, there seemed to be a sharp turn like a roller coaster.

Not "can't fall", but "don't fall blindly"

Falling house prices should be a good thing in the eyes of many people. Why rush to curb this situation? It is found that most of the second-tier and third-and fourth-tier cities have issued "price limit orders", and most of them have experienced a continuous decline in the transaction volume of the property market.

Taking Jiangyin as an example, according to the data released by Jiangyin 5 10 Real Estate Network, in August, 975 sets of commercial houses were sold in Jiangyin, including 780 sets of residential houses, down 22.92% from the previous month.

On the whole, according to the data of RealData, the transaction volume of the new housing market in 66 cities continued to decline in August, with only the first-tier cities maintaining a 20% growth in August, while the transactions in the second-tier, third-and fourth-tier cities were not as good as the same period last year.

"The' price limit order' directly corresponds to the increased operating pressure of housing enterprises and the deterioration of the market destocking environment. It is obviously not feasible to conduct illegal competition through malicious price reduction. " Yan Yuejin, research director of the think tank center of Yiju Research Institute, said.

Yan Yuejin pointed out that in order to withdraw funds as soon as possible, it is understandable for housing enterprises to exchange prices for quantities, but the idea of some housing enterprises fighting price wars is worthy of vigilance. Strictly controlling malicious price cuts does not mean that the government does not allow house prices to fall, but does not allow price cuts to interfere with market order.

"If the housing enterprises cut prices indiscriminately, it may cause opposition from the owners, causing many new situations and problems, similar to the phenomenon of smashing sales offices. At the same time, if housing enterprises cut prices in disorder, it will interfere with the marketing order and have an impact on the business development of similar housing enterprises. "

In fact, the "price limit order" is nothing new. Every time the property market calls back, there will be a "price reduction tide" among developers. In 20 14, 20 17 and 20 19, cities introduced similar restrictive policies, mainly in some third-and fourth-tier cities.

Li, chief researcher of Guangdong Housing Policy Research Center, pointed out: "If the price limit order is not implemented and developers are allowed to reduce prices, bad money may drive out good money. The worst quality project will start the marketing strategy first to make the price drop even more, but the good quality can't be sold, which is unfair. "

"Secondly, developers who take land early and have low land prices can bear a greater price drop, which is unfair to many developers who have recently taken high-priced land and made great contributions to local public services." Li said to him.

In the opinion of industry analysts, the "price limit order" prevented the ups and downs of housing prices and promoted the healthy development of the real estate market. At present, the property market has entered the era of two-way regulation. Under the keynote of "stabilizing housing prices, stabilizing land prices and stabilizing expectations", the word "stable" takes the lead to prevent ups and downs from coexisting.