Steve: 1987 spent 2 million yuan on a plane ticket, and all his friends laughed at him for being stupid. What happened now?

In our daily life, people often get a fitness card, but after a few days of excitement, they can't stick to it, and finally it becomes a bathing card, which is still better. Some people's fitness cards are directly idle and invalid; The yoga class I signed up for is almost over, and I haven't had a few classes yet; I read the card in the library for a few days while the iron was hot, and then I lost it. I didn't realize I hadn't been there several times until my card expired.

Many merchants have grasped people's psychology, made great efforts to publicize advertisements, aroused people's desire for consumption, and found that most people have weak self-control and too many excuses, and the merchants finally earned a lot of money. However, not every businessman can win. The masterpiece A Dream of Red Mansions has long warned that "cleverness is outwitted by cleverness", and too much calculation leads to one's own calculation. The period is constantly changing, and people's cognition will continue to grow, so we should look at the problem from a developmental perspective.

The Wright brothers in America made the first airplane in the world. The birth of the plane can be said to be one of the greatest creations in the world, flying fast and safely. While improving people's living conditions, it also greatly saves people's time and gives people a kind of enjoyment of traveling. As usual, with the development of society, the price of airplanes used to be very common. Many business travelers usually use airplanes as a common travel tool. Ordinary families often fly for sightseeing. There are more and more airlines, and there is also a competitive relationship. Air ticket prices will also change greatly, and there will often be discounts. So flying used to be a very progressive thing for modern people, but in the past, air tickets were really exclusive to the rich.

1987, in order to attract people's attention and absorb the stocks in the market, investors racked their brains to do a marketing. The top management of the company got together and designed a very detailed marketing plan. After its launch, it surprised many people and triggered the curse of many people who could not afford air tickets.

At that time, they launched a ticket activity, and the discount was very attractive: it was a lifetime ticket. If you buy this ticket, you can travel freely on this company's plane, regardless of location, time and price. Maybe it's a good deal for business travelers, but the airline offered $250,000 (equivalent to RMB 2 million at the exchange rate at that time). The high price of air tickets has discouraged many people. Even if you can go back and forth indefinitely, not many people can afford such a huge fare. Even if some people can afford it, they don't have much time to fly around all day.

The marketing plan has been publicized for a long time, and no one has come to buy this ticket. The basic purpose of airlines is not to sell air tickets, but to promote the company. At the same time, airline executives and professionals have made a careful investigation into the details of airlines.

Get a conclusive data, no matter how they play, they can't lose money, so they boldly publicize and secretly enjoy this plan as a free advertisement. What the airline didn't expect was that someone came to buy this sky-high ticket worth $250 thousand. This kind of marketing can be said to be unprecedented, even today it is bold. The discount is really exciting, but $250,000 is really beyond the reach of ordinary people.

The person who bought the ticket for Eternity was Steve rostain. He works in a bank with good economic conditions. And once had a large deposit. After seeing this publicity, I thought about it at home first. I like traveling at ordinary times and think it is a very good opportunity.

After buying this plane ticket, Steve was reported by the reporter, and in an instant he was furious and became the talk of everyone after dinner. Everyone passed it around as a joke, thinking that Steve rostain was crazy and had so much money. Why did he buy such a plane ticket? Airlines are more excited. I didn't expect anyone to be willing to go easy on the airlines.

Faced with everyone's ridicule, Steve didn't take it to heart. He knows exactly what he needs to do.

Because Steve works in a bank, his job is also very easy. He has a lot of free time and many rest days. Usually Steve likes traveling very much. As long as he doesn't work, he must travel outside.

Moreover, he is an adventurous person who likes to go to various cities to fight against new things. Whether it is a long vacation or a short vacation, he will make rational use of these time. With this eternal ticket, Steve visited more cities.

Going out to find distant relatives and friends, he will fly to a nearby city to play or go abroad, and he will also fly; Even if the weekend is only two days, Stephen will spend these two days reasonably and fully, but Stephen said that the value of this ticket has been brought to the extreme and will soon become his special plane for travel.

Due to the nature of his work, Steve often travels, and the company will reimburse him for his travel expenses every time. Steve will spend the reimbursed travel expenses on eating, drinking and having fun, and also save a lot of money.

With a permanent air ticket, Steve has more time to enjoy life. According to the traditional transportation and tourism, reality consumes too much time and spirit, but the plane greatly shortens his time and physical strength, and he can reach any central place he wants.

Only a few years later, Steve spent more than $2,000 on a permanent air ticket. Because he bought an eternal ticket, the loss to this airline will only get bigger and bigger in the future.

At this time, the airline was in a hurry and came forward to make peace with Steve, hoping to buy the ticket at ten times the price, but Steve refused the airline; Then the airline took Steve to court, hoping to mediate through the court, but ultimately failed.

It's no use for airlines to regret it again, except that they didn't take a long-term view and didn't expect the possible results. They can only eat Rhizoma Coptidis and continue to pay for their mistakes. People must also change their attitudes towards Steve. His long-term vision and plan not only made him happy, saved time, but also earned dozens of times the fare.