Luo Yonghao: 20 1 1 year, my three major events.

Luo Yonghao: 20 1 1 year, I have been busy with three major events in Luo Yonghao, 20 1 1 year. In addition to organizing Lao Luo's English training, he also did three things that spread widely. First, I received an invitation from Youku. As a cross-border director, I wrote and directed the pony in the series of short films "Happiness 59 cm" and made a guest appearance as a guest who was driven crazy by the clerk and slapped himself N times while buying coffee at Starbucks. This movie has 9.6 million hits on Youku, which has mixed reviews. His tens of seconds performance in the film was forwarded tens of thousands of times on Weibo, which made the audience relish it. Later, the signature speech "An Idealist's Entrepreneurial Story" was also changed from Haidian Theatre to poly theatre. He proudly revealed in his speech: "If you have been doing the same thing as before, but a group of strangers surround you and say that you are expanding, it means that you have almost succeeded ... Lao Luo's English training has begun to make money this year." On his bookshelf, literary and art books and science fiction books before starting a business have become management books. In the matter of making a brand, Lao Luo slowly explored his own business experience through three years of personal experiments. This year-end summary is full enough, but it began to move towards * * * on September 27th. Luo Yonghao was possessed by Qiu Ju for herself and other people who didn't close the refrigerator at home, so she took the users who couldn't close the refrigerator door at home to defend their rights and prepared for the long-term war of resistance. The object of his rights protection is Siemens, a German brand with a history of 16 1 year and a good reputation in China for many years. 165438+1On October 20th, he came to the door of Siemens in Wangjing with three refrigerators and swung a sledgehammer. As a consumer, please be wise. Please insist, when I met Luo Yonghao in the office of Lao Luo English Training School, he was blowing his nose on a roll of paper towels-he was exhausted from defending his rights since September 27th. However, just two days after the end of the interview, on February 20th of 10, he held a public ticket selling activity in Haidian Theater (the ticket price 100, so long as he came to the scene to participate in the activity, he could refund the ticket, which was actually free), and he planned to invite 300 media to watch the activity of "Breaking the refrigerator for the last time". He is tired, and so are the netizens who are concerned about this matter. Luo Yonghao told me frankly that the ticket didn't sell very well this time, only half of it was sold in February/65438 18, partly because he talked in Weibo all day and others were tired of listening to it. Who would buy a ticket all the way to listen? Since Weibo inadvertently sent out the first complaint that the refrigerator door couldn't be closed on September 27th, Luo Yonghao, Weibo has been in a state of brushing the screen all day, and the theme will always be Siemens. "After the first article was issued, who knew that so many families in China had this problem? The wife blames her husband for not closing the door, and the adults scold the children for not closing it properly, which makes it so disharmonious. It is not the fault of consumers for a long time, but the fault of products. " So, he kept the evidence in his own way. He took a video of the refrigerator door not closing and posted it on Weibo. He asked netizens in similar situations at home to come forward and urged some netizens to upload their own videos. Go to more than 30 home appliance stores in Beijing to shoot the ending of the prototype on sale; After that, some prototypes and new refrigerators were purchased to clearly photograph the closing process of the new refrigerator; At the same time, he called consumers in Beijing, registered their names and contact information, paid them to buy new refrigerators, and brought back these old refrigerators with problems ... but the cost of collecting these evidences is very high. "Find someone to shoot, buy a refrigerator, transport, open a shop, rent Haidian Theatre ... I will make a list of expenses in a few days for the reference of people who defend their rights in the future." While collecting information, Luo Yonghao is also communicating with Siemens. He gave a deadline, if the communication failed, he would go to the door of the company to smash the refrigerator. Someone immediately questioned why he didn't take the normal channels to defend his rights and insisted on smashing the refrigerator to gain eyeballs. Luo Yonghao didn't say much, but posted a 94-minute recording of consumer rights protection in 19 on his blog. In this recording, Lao Luo's friend DavidXu, who is also a user who can't close the refrigerator, tries to take the normal road of safeguarding rights. He was kicked as a ball to 18 related departments, and made 19 phone calls, which still failed. This 10 department includes Beijing Consumers Association, Home Appliance Quality Supervision Station, Beijing Technical Supervision Bureau and other departments directly related to commodity quality inspection and consumer complaints. This recording was dubbed by Luo Yonghao as "20th Century Edition 265438+22 Catch-22", which was "impossible for any black humorist to write". It is precisely because the normal rights protection in China is usually fruitless that the refrigerator was smashed for the first time in June 5438+065438+ 10. Hundreds of domestic and foreign media reported that the three refrigerators smashed that day were from musician Zuo Xiaozuzhou, writer Feng Tang and Luo Yonghao himself. "My mother is in her hometown in the northeast. I watched my news several times when I tuned the channel that night. I was scared and thought something was wrong. I expected that there would be seven or eight media reports in Beijing, but I didn't expect the whole country to know. Then, when things got too big, Siemens came out to speak. " On February 4th, 65438, Roland Geilke, President of Siemens Home Appliances China, apologized to the consumers who were not satisfied with the closing effect of Siemens refrigerator door through video, and said that he would provide free door-to-door service for all consumers who encountered the problem of closing refrigerator door. It seems that this matter should come to an end, but obviously, Geilke's words have not been bought by Luo Yonghao. The voice of questioning Luo Yonghao's hype is ringing as always. But it didn't hurt him. He smiled contemptuously as usual: "These people are mentally ill. From the end of September to now, for more than three months, I stayed in Weibo for four or five hours every day, which is enough to buy 200 refrigerators according to my work. It's simple. As long as he is willing to admit that there is something wrong with his product, and clearly tell all consumers which batch and model are faulty, and promise to go to the door for maintenance for free, I will stop. What they are doing now is to see a case in Weibo and eliminate a case. They sent private messages to netizens who complained on their own initiative and installed door closers at their doorsteps. But how many people in China don't go to Weibo? Who cares about aunt's refrigerator? " Many people think that if Siemens executives are willing to spend half a day getting to know Luo Yonghao online, they may modify the apology letter and remove the refrigerator without a door closer in the store. Luo Yonghao said many times that he didn't want to be forced into a hero by this incident, and he didn't want Siemens to be branded as an evil big enterprise in the delay. But it seems that this will become a marathon rights protection. The last time I smashed the refrigerator, it didn't mean that Teacher Luo quit. Everyone is curious about what to do next after all this noise. He is very happy. "I have too many things to do. I'm going to send these refrigerators to quality inspection institutions in Germany and Japan for testing, and a third party will draw a conclusion. Then I took them to the streets of Berlin, Tokyo and new york, and invited friends passing by to try this magical door to see if it was closed and then bounced off. Then I unveiled the big LOGO and asked them to talk about their ideas. After this, I will make a documentary and send it to Germany for exhibition. Don't their capitalist countries like this theme of individuals confronting evil big companies? " Luo Yonghao can come up with many such ideas. But what are the advantages and disadvantages of such a long front for a person who has his own business? "I have done nothing for three months. Teacher training has been dragging on, and promotion and market have never touched. But my colleagues in the marketing department told me that fortunately, our brand promotion effect has been very good in the past three months. Frankly speaking, this matter of safeguarding rights is a positive image, and I am not shy about what I have gained here. But this is the same as going to the Wenchuan earthquake-stricken area. There was no motivation at first, all for a good result. It is not a bad thing to bring fame to yourself on the way. " To be a boss, you should shine the aura of human nature. As a consumer, Lao Luo is the kind that many businesses are afraid of. But he himself is not afraid of such consumers, because he has set a high goal for Lao Luo's English training, which is "different from other training schools" and "different". This sentence is always used by students to ask him. During a lecture, Luo Yonghao found that there were more than 200 people in the big classroom. At the end of each class, there were scraps of paper all over the floor, so it was difficult for the cleaners to clean them up. So he reminded his classmates not to throw things around in class. A "bar head" who is very similar to him stood up and said, "Why can't there be more trash cans in the classroom?" Lao Luo said: "From small to large, there was no trash can in front of and behind the classroom. Is it necessary to put it in the aisle? " "Barhead" went on to say, "Didn't you say that you are different from other schools?" Later, no one littered the classroom with scraps of paper. "I counted, a * * * put 17 trash cans. They just threw it into the trash can and the problem was solved. " Lao Luo attaches great importance to the dormitory of winter and summer classes, and all of them go to see it in advance. Besides air conditioning and heating, he has to go to the public toilets on each floor. "You know, there are many schools in the suburbs of Beijing that have no doors in front of each squatting position, which makes people who go to the toilet feel that squatting inward and squatting outward is a philosophical problem." In order to make the students more comfortable to go to the toilet, Lao Luo will take the initiative to ask for the door of the rented bathroom to be opened. Some students complained that there was no bolt on the door, so he immediately arranged for the logistics staff to make it up. He wrote about it in his blog. "After that, when my friends saw me, they all thought that my forehead lit up and I wrote three big characters: humanization." It is not easy to do this. Luo Yonghao often repeats a sentence: "I always overestimate our compatriots." 20 1 1 During the Spring Festival, he decided to stay with his classmates in the winter vacation class, invited his friends Zhang Weiwei and Guo Long to sing for them, and bought snacks from his school. "We bought it according to a person's standard in 35 yuan, such as soda, melon seeds, peanuts and chocolate wafer. Then I put the food in the classroom and went to do other things. As a result, a small group of people walked away silently with five pounds of chocolate. After repeated efforts, the tables are almost gone, leaving only some cheap melon seeds and peanuts. After reading it, I was so angry that I didn't dare to attack face to face. I ran to the next classroom and kicked the bench. Then I decided not to accompany these rabbits for the New Year. Calm down, I think, less than 10% of the students didn't do it, 10% of the students helped us set the table or something. I can't ruin the happiness of most people for a few people. If I don't do business, it's probably hard for me to understand this. " Later, Luo Yonghao asked his colleagues to distribute the leftover snacks in plastic bags. During the Spring Festival of 20 12, he planned to distribute it to everyone as soon as he entered the room, which saved the interests of most people. Lao Luo's school expanded a lot of business on 20 1 1 and opened up overseas study consulting business, thanks to the publisher Lu Jinbo, who once reminded Lao Luo: "A businessman with good reputation should engage in a business with bad reputation, such as selling milk. Another example is to open a bank in troubled times. " These two Rus must be joking. Lao Luo has stopped in the study abroad consulting industry with poor reputation. His "Blessed" advertisement tells people that Lao Luo has come to study abroad, and you will not be deceived. After this "blessing", in half a year, he gained a turnover of 6.5438+0.6 million yuan. 20 1 1, Lao Luo's English training is profitable. Luo Yonghao will give employees year-end double pay and send refrigerators. "Humanized boss, considering that most employees rent houses with refrigerators, I'm going to give them JD.COM coupons. First of all, I recommend buying a refrigerator that can close the door. Of course, you can buy anything with that coupon. "