Keep financing, Liu Qing is miserable.

Liu Qing is the apple of Lenovo founder Liu Chuanzhi's eye. After graduation, she did not enter the family business, nor did she become a rich second generation. Instead, after graduating from master's degree in 22, she joined Goldman Sachs Group in the United States, starting at the grassroots level, becoming an executive director in Asia Pacific in six years and a managing director in Asia Pacific in ten years.

at this time, Liu Qing is an out-and-out career woman. In 214, Liu Qing joined Didi as the chief operating officer, which started her evolution from a "career woman" to a "financing woman".

under her impetus, Didi stepped out of diversified business, led Didi Kuai's merger and acquisition of Uber China, and repeatedly completed a global record financing. Let the later platforms such as Gaode, Meituan, and Yiyong Ride drool.

Didi's fortune was inspired by Cheng Wei's hard taxi experience. At the beginning, it relied on Wang Gang's angel investment and Cheng Wei's ability to push the ground. It can be said that Cheng Wei built Didi's skeleton, and what Liu Qing did was to pile fat on it, making it look bloated today.

the take-off of Didi is behind the mobile payment platform's desire to seize market share. It can be said that Didi has been trapped from the beginning. For an enterprise, too much financing is not a good thing. On the one hand, it shows that the enterprise does not have strong enough funds to support the development of the project, but painting cakes is lively. On the other hand, more financing means more debts, more shareholders means less control over the company by the founder, and investors' only expectation is that the sooner they return to their capital, the better. Never care about the way, never have a bottom line.

Didi has a large market share. Every day, there are 2 million online car orders, and there is a lot of water, but it is far from the appetite of the capital behind it.

that's why Didi was ready to go public in 219, when it was just established less than seven years ago, and chose to go public in the United States because it was 2 billion more than the valuation of the Hong Kong Stock Exchange.

that's why Didi keeps launching various products. Financial services, and then start building cars and renting cars, which is both a subsidy and a gambling policy. We must also join community group buying (orange heart optimization), engage in autonomous driving, and rob the sinking market with pigs.

that's why Didi, who has reached a monopoly position, still looks ugly, offers and rewards have been reduced again and again, the platform has been raised again and again, the difference between the estimated price and the actual payment is almost fraudulent, and he has to keep making excuses to make fun of the driver. Any credit value, service score and customer complaints can be deducted from the driver's money casually. I rent my own car to the driver at a high price, and the deposit will not be refunded, nor will I subsidize the driver's fine and double license fee. In a word, let the driver borrow money to go to work! Be trapped and never get out of the pit again!

At present, the so-called sharing economy and * * * enjoying economy in the market are just jokes, and the essence is completely leasing. Using financing to burn money to develop and seize market share will only build a hanging garden with banknotes in the end and will not make any substantial contribution. Now Gao De Mei Tuan is also robbing, and Cao Cao T3 is also robbing, still taking the old road of Didi.

isn't it good to be safe and keep your own piece? Like a local network car, a ride, a taxi. Still afraid of starving you?

Liu Qing's crazy financing and crazy expansion really hurt Didi.

Didi became an enterprise ripened by capital, and finally broke the red line and fell into the bottomless pit.