How to treat the soul of software?

From the perspective of publicity channels, soul chose Zhihu, Douban, Weibo and other platforms to advertise. Zhihu, Douban and other users. Are concentrated between the ages of 20 and 29. It is easier to get the target user type of soul by acquiring customers from Douban users who prefer literary style and Zhihu users who prefer knowledge sharing.

From the product structure, soul can be divided into three sections: Planet, Square and Chat. Among them, the shape of the planet is surrounded by 3D description tags used by many users.

Users can find interested users and chat with them according to their favorite tags, and they can also refresh the users they see by rotating the galaxy. There are also two options on this planet: testing and screening.

Various interesting tests provided in the test, such as "Your World Cup Tour" and the selection of "Constellation" in the screening, are in line with the preferences of young people now.

Especially testing, it is very easy to cause interaction between people. Previously, soul has launched tests such as "Friends Co-production", which can be shared with WeChat to interact with friends with one click.

Function introduction:

1, instant square-users can post words, pictures, videos and voices through instant function; Soul recommends content that users may be interested in through algorithms, and users can comment and like the content published by others.

2, soul matching-the system matches the person who may chat for the user with one click, and chats online in real time.

3, voice matching-the system matches people who may be interested for users, online voice chat.

4, group chat party theme multiplayer voice group chat function. Users can create parties according to the theme, or choose interested parties for communication.

Baidu Encyclopedia-Soul