What does 738 yuan mean for the online mutton feast?

Rebate. The video of the online segment of "Sheep Banquet" is 738 yuan, which means that the buyer wants the store to charge a high fee and can eat kickbacks, but the price given by the store is very cheap. It is illegal to take kickbacks. Rebate, Chinese word, pinyin for huíkòu, refers to the price that the seller returns to the buyer according to a certain proportion of the goods paid by the buyer.