What are the commonly used online promotion methods? !

The realization of Internet marketing requires one or more Internet marketing methods. With the improvement of information technology, the Internet has become a necessity of life and has become a commercial residence. Whether it is an enterprise or an individual, if you want to ride the Internet wave If you have a foothold in the Internet marketing, Internet marketing is one way. The following introduces the general Internet marketing methods and effects.

1. Search marketing

Search marketing (SEM) refers to search engine marketing, search engine optimization (SEO) and click payment promotion (PPC). 2 One person is divided into two This method of per-person clicks allows corporate clients to charge for higher ad placement levels in search engine rankings. In addition, it is also popular among most companies today because it has fast and accurate functions that cannot provide more value to companies in a relatively short period of time.

2. Social marketing

Social marketing refers to corporate brand promotion activities on current social network platforms. As the Internet develops, social networks have become increasingly important. Social networks can provide very granular advertising distribution that intuitively meets the real needs of web users. Dele represents strong user traffic such as Weibo, Tencent social advertising, and bulk market brand promotion.

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3. Information flow marketing

Information flow marketing mainly focuses on online news, today’s headlines and other news information and related websites and apps Publish paid advertisements on. Display formats include text/image links, video stream display, etc. Its course fee forms are mainly based on CPM (charge based on the number of reminders) and CPC (charge based on the number of clicks).

4. Brand marketing

Brand effect is provided by all enterprises. Brand marketing fully expresses the corporate brand through search engines, social platforms, information flow platforms and other channels. Brand marketing does not focus on specific products, but on the entire brand strategy system of the enterprise. It is expressed in various forms such as text, images, videos, etc. Brand marketing is of great significance to shaping corporate brand image and improving corporate authority and credibility.

5. DSP marketing

DSP is a requirement platform, a system, and an online advertising platform. Its service targets are advertisers, mainly helping advertisers to publish advertisements on the Internet and mobile Internet.

6. Online advertising

The expansion of advertisements on banners and flash websites is the expansion method of traditional websites. Such advertisements have a wide range of target groups and cannot lock in the target customer base such as retrieval competitive prices. Website advertising is now one of the main revenue sources for domestic portals such as Sina, Sohu, and Netease.

Such advertising is expensive, unlike small and medium-sized enterprises. At the same time, it is difficult to evaluate the effects in terms of economic benefits to small and medium-sized enterprises. Therefore, large portals generally do not allow advertising purchases from small and medium-sized enterprises.

7. Soft text upgrade

Not only can it provide a large amount of traffic to the website, but it can also establish a good corporate image for customers and competitors. Soft sentences must have "killing power" to attract others to read. Due to the "high quality", editors of other websites often reprint it and achieve better results. For most companies, one of the initial problems they face is how to write soft articles. There are writers who are familiar with the industry and market and can write the same soft articles. If the soft article is not well written, readers will make jokes, so before publishing the soft article, please revise it carefully to confirm whether it is effective.

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8. Website SEO

Website SEO is essential because most of the current website traffic mainly comes from search engines. Without SEO, the free traffic from search engines is obvious. It is worth noting that SEO should not be regarded as the main work of website operation. Otherwise you will fall into an SEO trap.

9. Blog

Nowadays, companies open an expo in order to promote their culture, concepts and products, but this is nothing new. The new method of blogging is recognized and used by many companies. On some corporate blog sites, special companies such as Chinese corporate blog networks have started.

Opening a blog to promote the Internet is a relatively small-scale promotion. The actual effect is difficult to evaluate just by seeing the traffic. However, corporate blogs are also a form of publicity after all.

There are tens of millions of ways to popularize the Internet. The above analyzes several common online marketing methods on the Internet from the perspective of the network platform