What is Weibo Red Man Marketing? What is a joke? What is a buyer show? What is hard advertising? What is the market price? How to compare goods?

First, grassroots Weibo tuba.

Most of these accounts are content accounts, which exist purely for profit. For example, the selection of cold jokes, Weibo funny list. These accounts are the earliest users of Sina Weibo, with a large number of fans and strong communication. At present, most classic marketing cases in Weibo are inseparable from such large-scale investment.

Second, the authentication plus V users

The number of fans of such accounts has decreased, and most of them are below 500 thousand. Its greatest feature is authenticity. They are all real individuals, Weibo, with high credibility. Each Weibo has clear certification information, including name and position, company information, etc. , easy to screen accurate Weibo reds.

Third, celebrity star Weibo

Such accounts are very popular, and many of them are celebrities or opinion leaders in the circle. Such as Kai-Fu Lee and Sebrina. They have a huge number of fans, and there are not a few who exceed 10 million. The biggest feature is that the forwarding cost is high and the average price is over 10,000.

2 Weibo Redskins Acting Editor

Weibo Redman's agent has established a straight line contact with Redman's bloggers, and fully combined their own customer resources and Redman resources to make recommendations to serve both parties.

Weibo, a first-class marketer in China, provides services including large-scale agency launch in Weibo, trusteeship consultation in Weibo, event planning and promotion in Weibo, daily interactive maintenance in Weibo, public opinion monitoring in Weibo and data analysis.

The marketing advantage of Lu Bianshe media in Weibo;

Powerful resources and quick screening: There are a large number of large-scale resources in Weibo, especially the leaderboard resources, which are basically covered, clearly classified and multi-dimensionally, making it convenient and quick to accurately screen and release.

Strong price and simple process: due to long-term cooperation with major teams, it forms scale demand and has price advantage. The customer determines the content and implementation progress of the project, and immediately communicates with the blogger to determine it, without waiting for approval. (Weibo's major forwarding platforms need advance payment, and there is a review period, and there are many flow sheets, while Lu Bianshe media do not need advance payment and review, so they can communicate with bloggers immediately. )

Strong execution and comprehensive service: one-stop service for delivery, maintenance, monitoring, analysis, reporting, supporting settlement according to project schedule or monthly, and signing contracts.

3 Weibo Redskins Expense Editor

After more than two years' marketing development in Weibo, at present, the standard of large and medium-sized expenses in Weibo is basically in a stable and transparent stage. But remember, don't judge the price by the number of fans. Strictly speaking, the number of fans is out of proportion to the price of large size. The influence of Weibo's size is a measure of price.

Red man price reference:

Because there is no fixed charging standard, the price of Weibo Red Man is diversified. According to the practical experience of Lu Bianshe Media for more than two years, the following reference prices are provided.

Star Weibo: There are over one million or ten million fans, and the cost of single forwarding is basically more than 20,000 yuan.

Excellent quality: over one million fans and high activity. The single forwarding price is higher than 5000, and it may also exceed 10,000.

Big list: Sina Weibo had a big list of grassroots content before, but it was later cancelled. The first place is the cold joke selection, and the second place is the Weibo Funny List. The number of big fans in the leaderboard ranges from several million to tens of millions. Most of them are within 5 million. These big fans are very active, at least there are many real users. This is the earliest batch of Weibo tubas, and its communication power is really good. The price is mostly around 500- 1000 yuan.

Ordinary Weibo size: Most of these sizes belong to the marketing accounts developed in the later period, with uneven quality ranging from 50 to 500, and most of them are around 300 yuan. But it doesn't mean that the quality of this large size is unreliable! The quality of some large fans with about 500,000 fans is still very good, and most of them are run by the leaderboard large team.

4 Weibo Redskins Profit Model Editor

Forwarding: Most customers provide links and comments to be forwarded, and indicate the forwarding time. Large capacity is charged per call.

Straight hair: The only difference between straight hair and forwarding is the price. Some big straight hair prices are slightly higher than forwarding.

Implantation: This form of cooperation is diversified, such as changing the avatar, changing the background, changing the label and so on. The cost is higher than forwarding and direct delivery.

With the number: with the number, forward other accounts or send them directly according to the size of the red man (indicate which number they are from), so as to increase the exposure of customer accounts and the growth of fans.

The above are common profit models, and there are other profit models in the actual operation process.

2 paragraphs "paragraphs" are phases. An artistic term in voice refers to a paragraph or an artistic content in cross talk works. With the frequent use of the word "Duan Zi", its connotation has quietly changed, and people unconsciously incorporate it into some unique connotations. Now this word is not only the original meaning, but also the common name of vocal music programs or literary works. So some "yellow jokes", "yellow jokes" and "black jokes" (horror stories) also appear in BLACKPINK with the expansion of the word meaning. Ironically, the cradle of "jokes"-"art" is included in "jokes" (such as "cross talk jokes" and "classic jokes"). 3 buyer show: buyers put them on the internet in the form of words or photos for other buyers' reference. The effect of this kind of publicity is much better than the seller's own boasting.

4 hard advertising

It refers to the traditional advertising form that directly introduces the contents of goods and services, and it is a bit overwhelming to publicize by issuing newspapers, setting up billboards, broadcasting on radio and television stations, etc.