Master students selling zongzi match "Zongzi Master" scientifically (Figure)

Lin took out the scale, salt, sugar, monosodium glutamate, soy sauce, cooking wine and 56-degree red star Erguotou from the kitchen and began to make zongzi. Photo by Zhu Yonghong

Lin became a news figure, but he was always compared with selling meat. He can't compete without thinking.

Master of Animal Nutrition and Feed Science, Zhejiang University, graduated as an outstanding graduate. 10 year 10 30, he officially took a restaurant to sell zongzi made of his own ingredients.

The news that Lu Buxuan, a graduate of Peking University, became a butcher once spread all over the country, and triggered a big discussion about whether this behavior was a waste of talents. A few years later, another talent from Peking University, Bobby Chen, quietly entered the pig industry, and in less than two years, he opened nearly 100 pork chain stores in Guangzhou, with a turnover of 200 million, and was called the "king of pork" in Guangzhou.

Almost everyone who knows it can't help comparing the two. But compared with the hatchback, Bobby Chen entered the pig slaughter gate by civil servants, and Lin entered the Zongzi gate because of the sluggish foreign trade industry. Wen Lin is obviously less confident than Bobby Chen.

Besides, compared with him, he seems to have no creativity.

On the first day of the opening of Zongzi Store, all the guests came.

"Yes, I sell zongzi here ... just opened ... until 9 pm ... are you going to buy zongzi?"

654381October 30th, Lin, a graduate student of Zhejiang University, opened a zongzi shop in Sanzhong Road, Yongkang City. At 4 o'clock in the afternoon, someone called to ask.

A lady parked her car in front of the store, got off and asked Lin, "Are you the one selling zongzi on TV?"

Lin smiled and nodded, and his wife hurried forward to say hello.

The lady asked for 20 zongzi in one sitting. All kinds of zongzi have the same appearance, but different tastes and prices. The couple were anxious and finally got mixed up. In the end, I can only work out the approximate money and let the lady take it.

So far, Lin has sold 66 zongzi this day. Compared with the daily sales of more than 200 at the agricultural exhibition, this result is simply too bad.

Fortunately, when I got off work that night, a few more guests came and finally broke through 100. The Lins' zongzi is more expensive, usually 4.50 yuan each.

The first day is almost predictable. On the 29th, when Lin passed this street, he saw that the small shop that used to sell Guangdong clay pot rice was being transferred, so he negotiated with the boss about the transfer fee of 1.8 million yuan and signed the contract on the spot.

That evening, Mr. and Mrs. Lin collected the words "Lin Zongzi" from the copybook, designed a signboard, commissioned an advertising printing shop to print it that night and hung it up, and opened early the next morning.

However, the size of the signboard is not good, it is a bit narrow and looks a bit strange.

Lin also made an advertising picture and posted it in front of the stove outside the door. Red paper that says "Business is booming" flutters in the wind on the threshold. Everything is created by myself, except for the name and owner, the store has hardly changed.

"It will be redecorated another day." The proprietress Lin Meijin is smart and capable, and everything is in her plan. "The decoration should be more comfortable, warmer and cleaner."

Compared with his wife Lin, it is much more "boring", and many questions are answered by him. However, the main answer is to figure out the guests' intentions, while Lin's answer is obviously much more sincere.

The man and the woman are husband and wife who grew up with the village head. Wen Lin studied for a master's degree at Zhejiang University, and Lin Meijin worked in a construction company in Yongkang after graduating from middle school. They are all children of farmers, and their family background is not thick.

On the first day, it sold 100, and Lin Meijin was quite satisfied. After all, people don't know that they have opened a shop. The so-called fame is three days at the exhibition, plus media interviews. Everyone knows that his zongzi is delicious, but he doesn't know how to open a shop.

"Many people don't know that as long as it can be maintained and there are more repeat customers, the store will survive." Lin Meijin said.

1 65438+1October1day, Lin junbo, general manager of Yongkang Hui Jin material chemical co., ltd., came here to celebrate his son's 20th birthday in jiaozi. Lin couldn't restrain his excitement, so he sent a text message to tell reporters about it.

Master students majoring in animal feed use scientific methods to match "Zongzi Master".

Zongzi shop is purely "eaten" by Lin literature.

Since childhood, Lin likes to eat zongzi. He can eat five zongzi made by his mother in one breath.

After graduating from master's degree in 2003, Lin first worked as an office clerk in a company in Jiaxing. Here, he ate "Zongzi that has been eaten all over the world". "Better than my mother. Why can't my mother make this taste? " Lin literature is simply fascinated by zongzi.

The master's degree in forestry is animal nutrition and feed science of Zhejiang University, and the master's thesis is "Study on Antimicrobial Peptides of Piglets".

Although the research objects are different, the nutrition and composition of feed and zongzi should be the same: different tastes must be realized through different ingredients, which is the strength of Lin literature. Although he doesn't know the proportion of various components in Jiaxing Zongzi, he can deduce it backwards by experimental means.

"This is not the same as the composition of coke. The ingredient of cola is a secret, and the secret of zongzi is only the proportion of ingredients. As long as you know what ingredients are available, you can always find the proportion of flavors. " Lin said to.

Lin returned to Yongkang in February 2004 because his wife was in Yongkang's hometown. Because she didn't have a job corresponding to her major, she worked in a foreign trade company for recreational vehicles and took some small orders herself.

"Now the whole economic situation is not good, and the list is difficult to pick up. Once the quality cannot be guaranteed, there will be no money to earn or even lose. " Lin said that after three years, he felt that to do long-term business, he had to start his own business. "What you do can be assured and the quality can be guaranteed, so that you can have a good reputation."

However, I did not think of selling zongzi at that time. Only in his spare time, Wen Lin learned to take out the kitchen scale, and kept experimenting at home in full accordance with the laboratory process: according to different proportions of ingredients, he got different flavors.

Lin had never been in the kitchen before. At first, the zongzi he wrapped was cooked in a pot. When he took it out, it was either deformed or swollen with rice grains. It tasted like chewing wax, some were raw and some were burnt, and it was impossible to eat.

Too little glutinous rice is deformed, too much glutinous rice is exposed, or too much fire is used. Lin used a kitchen scale to weigh glutinous rice and recorded it one by one. Three groups of comparative tests are introduced: fierce fire, warm fire, first fierce and then warm. After repeated comparative experiments of 10, the optimum dosage of glutinous rice was finally determined to be about 3 Liang. Zongzi cooked with strong fire is easy to crack, and it can't smell when cooked with warm fire. The best way is to heat it first.

The most difficult thing is the taste comparison test. He bought strips of meat, chestnuts, eggs, red dates and other materials, as well as a variety of condiments, and conducted comparative experiments again and again, recording the data of each experiment in detail.

"I am used to different materials, recording the dosage and process, and constantly improving, I will definitely get results. These are all habits developed in the laboratory. " Lin said, "Jiaxing Zongzi has been made for so many years, and the proportion of ingredients must be the most in line with the public's taste. The proportion of ingredients obtained in this experiment is one of the quality standards of' Linjia Zongzi'.

The first boiled zongzi was rated as "rotten as medicine" by Lin Meijin, but at the end of the experiment, Wen Lin could make almost the same taste as Jiaxing Zongzi, and it could be accurately controlled according to the taste of Yongkang people.

At this time, relatives and friends all know that the research on zongzi in Lin literature has achieved results and has become a minor celebrity. Sometimes strangers come to buy some to take home to eat.

This fame brought him opportunities. 1From October 23rd to 25th, Yongkang held an agricultural exhibition. This exhibition only provides free booths for farmers, but Lin, director of the Women's Federation in the industrial park, strongly recommended him to shine at the agricultural exhibition after eating zongzi.

There are only two zongzi sellers at the exhibition, and the other one is a chain store, one yuan each. 4 yuan, Alin Wenxue, sold more than 700 in three days.

"Many people don't know that I am a master." So, Lin printed the master's name on the business card to promote Zongzi and distributed it on the spot.

Of course, the media will not miss this opportunity. Soon, TV stations and newspapers reported the news of "Zongzi Master" in forest literature.

"The store hasn't opened yet, and it's everywhere. The reporter came to the house for an interview, and the diners came to the house to buy zongzi. I feel very embarrassed. Let's open a shop quickly. " Lin said that this time he was just framed as the boss.

Lin's mother has been worried that her son will be laughed at for selling zongzi after graduate school. But the success of the agricultural exhibition gave her another view.

A well-behaved scholar should use the safest raw materials to make standardized zongzi.

Lin tried to register the trademark of "Lin Zongzi", but was told that only the store name could be used, and the common name of the goods could not appear in the trademark name, so the registration failed.

The store opened in a hurry, but there were no clerks. An advertisement for a waiter was just posted at the door of the store. Lin Meijin has to go to work, so the mom-and-pop shop can't do any more, so he has to pull his father Lin Xing over to help and become a father-and-son shop.

Lin Xingchao disagreed with his son's switch to making zongzi. Only when his son and daughter-in-law insisted, he had to respond to the children's wishes and finally simply supported them in action.

65438+1October 3 1 Early in the morning, Lin Xingchao, who usually doesn't do housework at home, went to the store to help his son wash the washbasin and pack things. Lin Meijin also went to the shop to help before going to work.

Lin moved out of the kitchen scale, which is his necessary tool, and something like 56-degree red star Erguotou, ready to start making zongzi.

Salt, sugar, monosodium glutamate, soy sauce and cooking wine are all seasonings in Wen Lin without any additives. "We all know that the proportion of various ingredients is very particular. For zongzi, the filling is the most important. "

Perhaps influenced by his major, Lin Wenxue used to describe the "stuffing" of zongzi as "bait" for feeding fish, and corrected it quickly with a smile.

He gave an example. Clenbuterol was first discovered by feed research institutions, but later it was used improperly and became a scourge. "Raw materials are very important, and unhealthy fillings can't take a little advantage. There are so many problems in food safety in our country that everyone neglected these things before. "

Lin said that it takes seven or eight years of experiments to know whether it is safe to use a kind of stuffing abroad, and it will take a long time for new products to appear. "The Lins' zongzi must meet this standard in terms of safety. My shop is the first one now, and it can be a chain store in the future. This can only be guaranteed by strict quality, and there can be no mistakes. "

As the boss, Lin lamented that "it's too complicated, I can't think of many things." He can guarantee to buy goods from regular channels, but he can't guarantee that regular channels don't sell inferior goods. "I must have the ability to distinguish between fillings and see the quality of raw materials."

However, the experience of the foreign trade industry made Lin dare not care in this respect: "In the past, it was a big deal to return compensation, but the catering industry was deadly."

He didn't expect this business to be so difficult. He wants to get up at 3 am, add water for briquettes, and stare at zongzi until dawn.

"Entrepreneurial passion is there, and it is a different life experience." Lin said that after working for more than three years, it was the first time that he really devoted himself to a career.

Lin has a high school classmate who is now the boss of a company and belongs to the "rich second generation". Lin once gave this classmate some foreign trade orders to do. When he told him that he wanted to sell zongzi, the classmate immediately expressed his support: "well, as long as you start, there will be a way, so the brotherhood can help."

Although the story of selling zongzi to master students in the village is mixed, the support for Lin literature is completely unconditional.

She moved out a stack of certificates of forest literature, including the graduation certificate of the former Zhejiang University, the certificate of outstanding undergraduate graduates, and the certificate of Band 6.

"I admire him very much. At least his English is good and he can sell zongzi abroad. " Lin Meijin's encouragement to her husband almost reached the point of praise at the beginning. "He is very skilled, persistent and steady."

Lin's former colleagues expressed their support after learning that he was going to sell zongzi through TV programs. "Yongkang advocates entrepreneurship and labor. There are many bosses who have never graduated from primary school. Everyone does not think that it is a waste of talent for graduate students to sell jiaozi. "

Although it is very helpless that others always compare him with Bobby Chen, a graduate of Peking University who sells meat, Lin himself made a comparison: "How can I compare with him? He experienced a lot of things, and there were many discussions at that time, which was more exciting than me. Hangzhou can now produce several masters in one brick, but it is not. "

Before 65438+1October 3 1 9, the store sold more than 20 zongzi, and the business was good. A lady came to the door and asked, "Do you have zongzi? I watched it on TV. "

Talking about future plans, Lin wants to find a successful model. "Now many companies are not rich for three generations, but rely on boldness or novelty. This won't last long. Any industry, no matter how low the technical content, must have knowledge to ensure the quality of standardization. "

McDonald's and KFC are typical in this respect. There are so many fast food, but not many can standardize the quality to this extent.

"I read well, have a strong sense of law, know how to protect myself, and know how others come." Lin said to.