20 18- 1 1-24

The slogan on the far right is "curing unhappiness exclusively", which is an interactive pan-entertainment community based on crowdsourcing and UGC. The overall atmosphere is relaxed, funny and entertaining. The content forms are mostly graphic and video. It is an APP for users to kill time in their spare time after a meal.

As can be seen from the user characteristics, the age distribution of users of the rightmost APP is mainly concentrated in "24 years old and below" and "25-30 years old", and they are younger, mostly newcomers and students in the workplace. These users are familiar with Internet usage scenarios, have a high degree of acceptance of new things, are willing to share, record and show their lives, and have a strong willingness to interact with others. They hope to find a platform to express their views, show their lives and get everyone's recognition and interaction.

The user's demand points mainly include:

The functional architecture of the rightmost APP is as follows. It can be seen that the content of the rightmost APP is mainly displayed in the form of video and graphics, and the topic page attaches great importance to it. Next, the function will be analyzed according to the user's purpose.

The content of the rightmost APP is mainly displayed in the form of video and graphics. The labels on the home page include attention, recommendation, video and graphic. Among them, the attention page only shows the content published by suitable friends you care about, and the recommendation page is the content recommended to you, mainly hot posts. Video and picture columns are used to distinguish the form of content.

On the far right, the hot comments of the post will be directly displayed on the home page, and at the same time, the number of praises of the hot comments will be displayed, and the likes and dislikes buttons of the hot comments will also be placed on the home page. As shown in the figure below:

There are several characteristics:

On the home page, when the video is not clicked, the number of plays, the number of barrage and the playing time will be displayed on the video. The number of times of playing and the number of barrage convey the information of the wonderful degree of video to users; Playtime conveys the information of the time cost for users to watch videos. Let users know the wonderful degree and time cost of the video before clicking, reduce the loss of users clicking on the video and finding the video unsightly, and reduce the sunk cost of users watching the video.

The video playing interface is as follows:

Video supports horizontal screen function, as shown in the figure below:

The button for users to publish content is located in the middle, and you can see that the button on the far right enhances the content published by users. The contents of the release include: posting, posting, asking questions, and then analyzing them one by one.

The process of posting includes: writing text content, selecting topics, and adding other content (including photos/videos, sounds, links and voting). Among them, you can choose one of writing the body content and adding the rest content, but it is necessary to choose the topic, which is selected from the existing topics. On the far right, the existing topics have been classified. You can find the topics by clicking on the classification or search.

There are three pages to send and shoot:

Publishing a question requires the following. After the content is published, you can choose the inviter to answer:

(1) question (required)

(2) Description of the problem (optional)

(3) Select a subject (required)

(4) Add pictures (only pictures are supported, not videos, optional)

It can be seen that you still need to choose the corresponding theme to publish the content, and you can see that the provisions on the theme on the far right are very clear. Secondly, the published content cannot be deleted. Not only that, the publishing interface also has a "How to Ask Good Questions" button, which you can click to get guidance on publishing good questions.

From the above analysis, we can see that the users on the far right can publish a variety of content, and the users on the far right have complete functions and more guidance on the content publishing interface, which is helpful for users to publish higher quality content and make the overall quality of community content higher.

Topic pages are divided into attention and discovery, and the highlights of topic pages are analyzed respectively.

Among them, the attention page shows the topics that users are concerned about, and there is a topic square for users to click and choose topics of interest. Among them, the first-level classification of topic square includes: hot, funny, interactive, entertainment, tree hole, emotion, cute things, games, campus, animation, science and technology, talent. There are many kinds of topics, with relaxed and happy as the main tone. After clicking, you can see the content in the theme.

The discovery interface shows the contents of different topics published by users, which is different from the home page. This page shows the content of different themes, not the content published by different users, that is, the theme is the theme, not the user. Click to enter the topic interface.

The discovery interface includes recommendation, follow-up, question and answer, and tree hole.

The person who creates the topic will become the speaker, that is, the administrator of the topic. Users who have accumulated 20 likes can create topics.

The theme interface is as follows:

Display from top to bottom:

The one on the far right has a strong topic management, and has a special topic manager called the confidante. The speaker is the administrator of this topic. Speakers include big talkers and small talkers. Can correspond to the group owner and group administrator. Secondly, there are guards who keep good order with people. Different from the agency, the escort is applied by the user, while the agency is appointed by the agent.

The tree hole topic page provides a place for users to express their opinions anonymously, for users to publish some content that would not be published anonymously at ordinary times. The person who posted the post and the person who commented on the tree hole topic were anonymous. It provides a place for users to vent their emotions and heal each other.

The rightmost home page and spaces are separated. Among them, the home page is the content published by the user on the content publishing page introduced above, which is used to publish interested posts; Spatial dynamics is a function launched in 20 18 10 for users to share their current status and record their lives. The positioning of the two is different, so they are displayed on the home page and space respectively.

Users view news posted by other friends. In the "news" in the "My" column, the function is hidden deeply. Among them, users who pay attention dynamically and users who pay attention to the home page are independent.

The social functions on the far right include private messages and paper airplanes, with different needs. Private messages allow users to browse the content of posts, see what they are interested in or chat with the right friends in private. Paper airplanes satisfy users' desire to chat with strangers. The chat room only lasts for 5 minutes, and the chat form is anonymous. The function of private message is relatively simple, mainly introducing the function of paper plane.

Paper airplane is an anonymous chat function. The system can chat with users with high matching. When matching users, users can choose little brother, little sister and random. The chat time is only 5 minutes. If both parties are willing to continue the in-depth chat, they need to switch to the unlimited chat at the same time. The chat interface is as follows:

In the chat interface, the countdown function is displayed to remind the user of the remaining chat time; Encounter unfriendly users can click report; In order to help users chat better, there is also a preheating card on the far right to help users find the topic of chat quickly.

The summary part only analyzes the points worth thinking about in the rightmost APP.

In addition to the post itself, the comments on the post are also a wonderful part. The rightmost one pays more attention to the creation of the atmosphere in the comment area, which is interactive. The comment content supports the functions of praise and disapproval, and encourages users to create high-quality comments and interactions between users.

Anonymous posting by users is not supported on the far right, which also ensures the health of community content. In the case of non-anonymity, users will not publish vulgar content in order to maintain their social image. In order to meet the needs of users to vent things that they don't usually spit out, a tree hole topic was launched on the far right, allowing users to post content anonymously and vent their emotions. The health of community content and the needs of users to vent their emotions have been met.

On the far right, the management of topics is strict, and users have hierarchical restrictions on creating content, so they need to apply. Every topic is in charge. The overall management mode is similar to Baidu Post Bar.

The content on the far right has various forms and complete functions. However, no matter posting, following pictures or posting questions, users need to choose a topic from the topic library, and only one topic can be selected. It is enough to see that the far right attaches importance to this topic. However, there are two problems. The first is that the content published by users may not belong to any theme, and if the corresponding theme cannot be found, users may give up publishing content; The second problem is that the content published by users may correspond to multiple topics and only one topic can be published, which limits the number of topics that users can choose.

The medal on the far right is used to quantify and encourage users to contribute. Among them, the medal identity includes: content adult, topic housekeeper, audit guard, attack administrator and advertising administrator. Used to praise the user's activities in the non-use state.

At present, the forms of advertisements found in the rightmost APP are open-screen advertisements and feed streaming media advertisements. It can be seen that the advertising of the rightmost APP is not strong.

The APP store score of the rightmost app is 4.8, and the overall level is high. As can be seen from the user's feedback, the user's dissatisfaction with the far right is mainly concentrated in the following aspects:

On the whole, as a funny community of UGC, the rightmost is highly active and the community management system is strict. Although most right friends reply to the rightmost posts with serious homogeneity, the quality of right friends is low, but this can be attributed to user aesthetic fatigue, and with the increase of rightmost users, the quality of users is uneven. If I were a project manager, I would make improvements in the following aspects:

On the far right, it is stipulated that the content to be published must be selected and only one topic can be selected, which leads to the inability to select the content to be published without specifying which bad topic it belongs to. At the same time, a lot of content can belong to different topics at the same time. Therefore, it is suggested that users should not be forced to select the rightmost theme, and users should be allowed to select multiple themes, but the number of selected themes should be limited. The contents of multiple themes selected belong to different theme pages at the same time.

Users must select the content of the thread when publishing the thread, and only 10 can be selected, and the content is frequently updated. Due to the high investment cost and strong randomness, users may suddenly want to send a post. The content of posts is limited to 10, so users have less selectivity in posting posts and are easy to quit when posting. Therefore, it is recommended to provide a complete content library for users to choose from.

Users who like barrage content need to click on the bottom of the barrage to choose to like or ignore it, and the user path is long. Users are advised to click on the content of a barrage to like or ignore it.

If users want to pay attention to the posts they are interested in, they need to click to enter the post or click on the avatar to enter the user's homepage to pay attention, and the attention path is long. Users can generally browse the post content on the home page, and they can pay attention to the author if they are interested. Therefore, it is suggested to put the attention button on the post on the home page.

It can be seen that some posts on the far right are vulgar and need to strengthen community management. Although topic administrators can manage topic posts. However, because the subject is an amateur, management is often insufficient. It is suggested to strengthen background management and provide users with the function of reporting posts. If a certain number of posts are reported, they need to be reviewed.

At present, the advertising modes seen on the far right are widescreen and feed stream advertising, and the feed stream advertising density is not large. You can consider opening a topic of product promotion for users to follow up and express their opinions. Secondly, you can also hold an offline gathering of friends with charging rights.