How to counterattack diaosi brand?

Picking up girls requires three conditions: more money. You have to have the money to put in a lot of advertisements and keep the exposure. Like melatonin. High emotional intelligence, live well. Can deeply understand users, attack the collective personality of a group and a generation, and cause * * *. To put it bluntly, it is the point that many people fantasize about. Aoi sora, the counterattack of suspended spring, speaking for oneself and following one's heart are all popular collective personalities. Good congenital conditions. Being handsome itself is just needed; Funny, taboo and other elements themselves have topic effect. Congenital conditions are good. Durex: Just needed. In China, sex is a mysterious taboo topic. The Internet has given a space for subcultures to flourish, and general topics will naturally receive a flood of attention during this period. Live a good Jumeiyou product: a topic. Handsome guys attack, speak for themselves, and easily get rid of the little girl group with huge viscosity. Too embarrassed: big-name combinations with different styles, three-dimensional images and dense explosions. Okamoto aims at just need and has excellent innate conditions. The product is even much better than Durex, but why is Durex popular and Okamoto tepid? Durex combines content marketing with topic offensive, and combines taboo and funny with high-quality words, which greatly increases the subject of marketing. The combination of double swords must bring multiplication effect, and Okamoto can only catch up. Jumeiyoupin's strategy is typical micro-film works with collective personality, such as "Speak for yourself" and "I can prove whose era this is", taking into account the placement of ground advertisements and TV advertisements. Three-pronged approach, no fire. The disadvantage now is that it is not humorous enough. However, it is closely combined with high-quality variety shows such as Everyday, Variety Coffee Show, which makes up for the shortcoming that Chen Ou himself is not funny at all. How to stand out from the crowd when the product homogeneity is extremely serious? The simplest and most effective way is to learn from those who have souls and use human souls to endow products with souls. For example, in Ke Fan, a T-shirt has no soul, but it is different with Han Han and Chris Lee. It immediately became a symbol of "freedom and fearlessness", and the G-spot of contemporary young people was shattered. This has to make people think of the strategy of celebrity endorsement. Most star artists are just rich and beautiful, and have no iconic collective personality, so many products have no brand soul when they find stars. Such endorsement can only prove that their products are not street goods, but there is still a distance from the brand. However, there are also three famous brands with only one condition. Melatonin in health care products, after being flooded with "Erzhibao" advertisements, hit the emptiness of contemporary people and was deeply rooted in people's hearts. Similar examples include songs that promote the culture of the urban-rural fringe, such as "the most dazzling national style", which is greatly ridiculed by young artists and enjoys a high popularity. This is the interesting thing about China's mass context. If diaosi brand wants to counterattack, it is best to work hard on "living well", which is a brand's emotional intelligence. Looking forward to 20 13, I'm afraid the only brand that can become popular without any conditions is Xijiu. Therefore, if you want to learn from other people's marketing methods, you must fully analyze the differences between yourself and the necessary hardware and make a counterattack.