Not only RX5 MAX, but also SAIC Roewe and RX5 PLUS?

Introduction? |? There will be RX5? Dear?

Last year, SAIC Roewe launched RX5? MAX is a replacement model of RX5 to a certain extent, with higher price, and it is sold together with RX5.

However, perhaps it is because the difference between the starting price of 20,000 yuan is a little big, RX5? It seems that MAX's sales have not reached the expected level. In 20 19, the sales volume of RX5 series was 159089, a year-on-year decrease of 27.7%.

It should also be due to the decline in sales of RX5 series that Roewe will choose to further launch the RX5 mid-term redesigned model-RX5? Add.

First, the face value has improved significantly, taking the sports route?

The current RX5 was launched on 20 16, and its appearance now looks quite satisfactory, and it doesn't seem to have many features.

And RX5? MAX has further increased its size on this basis, and the front of the car is higher, which is higher and more solemn than RX5.

And RX5 is the mid-term redesigned model of RX5? PLUS is obviously different.

It adopts the latest "digital rhythm" design language, and the air intake grille and RX5, RX5? MAX's banner is different, but it adopts a mesh design, and the yellow decoration at the top runs through the headlights on both sides, which is more sporty as a whole.

The shape of the tail is also quite sharp Chrome-plated decorative strips run through the taillights on both sides, and the letter "Roewe" is added above, and the larger bilateral exhaust below further enhances the sense of movement of the modeling.

I can see that, Roewe RX5? PLUS and RX5 and RX5? MAX is different. It presents more youthful atmosphere and must be more attractive to contemporary young people.

As for RX5? PLUS's interior basically continues RX5? Max's style

14.3 inch vertical screen is very eye-catching, but RX5? The penetrating air outlet on MAX does not appear, so RX5? PLUS's visual effect is slightly weak, and technology and sports seem to be its theme.

So overall, RX5? PLUS has gradually embarked on a younger and more sporty route. Compared with RX5, the internal and external values have been greatly improved, and it is also similar to RX5? MAX made a certain distinction, which is a relatively clever mid-term change.

Second, the power continues RX5, and the price/performance ratio will become an advantage?

Unfortunately, RX5? Plus no extension RX5? MAX's powertrain is consistent with RX5. In the future, it will be equipped with 1.5T+7DCT powertrain, and the maximum power will be 124kW like RX5.

After all, RX5? As a mid-term modified model of RX5, PLUS is understandable.

It is worth noting that although the official size data has not yet been released, due to the addition of the "PLUS" suffix, the size of the new car will be improved compared with RX5, but it should not be as good as RX5? Maximum.

Therefore, the wheelbase may be between 2700 mm and 2760 mm, which means that the space of the new car will still occupy a dominant position in the same class.

In addition, as a successor to the RX5, RX5? The future price of PLUS seems to be basically the same as RX5, but the terminal discount may no longer exist.

If so, that means RX5? In addition, there is a feeling that "quantity increases but price does not increase", so we can establish a certain cost-effective advantage in the same level.

Jeju tubercle

From RX5 to RX5? MAX, to RX5? Plus, it makes people wonder whether there will be RX5 in the future. Dear?

This is a joke after all, but it is worth noting that from RX5? Starting from PLUS, Roewe's classic lion logo has also ushered in a new one. The official said that it is necessary to promote the transformation of the brand to a more personalized, dynamic and attitude national automobile brand.

Undeniably RX5? PLUS's upgrade is worthy of recognition, and the style of young sports is similar to RX5? MAX makes a distinction, which can avoid "infighting" to a certain extent.

However, when RX5? Coupled with the gradual movement, unconsciously, it has a certain conflict with the HS model of the brother brand MG.

After all, most of the MG series models take sportiness as their selling point. Does MG HS follow RX5? PLUS's similar movement routes are somewhat coincident in positioning.

How should SAIC handle the relationship between the two?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.