The animated version of Funny Wang Xiaomao.

During the summer vacation of 20 13, Haha Children's Channel released an animated version of Funny Wang Xiaomao, which was based on the original Shanghai radio drama and was accompanied by animated pictures according to the story. Although the broadcast time is 1 1: 30 every day, which is not the traditional prime time, the ratings are higher than expected. Not only do small audiences like to watch it, but many parents also explicitly "instruct" to list funny Wang Xiaomao as the first choice for watching cartoons, or simply regard it as a "Shanghainese teaching material" for children. Ge Mingming, the "father of Wang Xiaomao", has always been the backbone of promoting Shanghainese. He said that the "dating crisis" in Shanghai dialect is getting worse and worse. It is recognized by many people of insight in the field of education that school-age children after 90 can't speak Shanghai dialect. Children are instilled and taught the attitude of "speaking Mandarin" from kindergarten. However, many school-age children are unable or unwilling to speak Shanghainese in a universal language environment. In fact, the discussion on Shanghai dialect has never stopped since 20 10: In May of 20 12, Shanghai Academy of Social Sciences released the latest Report on the Growth of Primary and Secondary School Students in Shanghai, which showed that only about 60% of the students born in Shanghai could fully understand and basically speak Shanghai dialect, and for a time public opinion called for "dialect blind date". Zhou Zeng, deputy director of the Institute of Urban and Population Studies of Shanghai Academy of Social Sciences, publicly stated that the parents of school-age children after 20 10 are "post-70s" and "post-80s". Compared with previous generations, these two generations are the first generation to experience the decline of Shanghai dialect, and schools generally have no awareness of "Shanghai dialect education". The teaching is Mandarin, and there is also a lack of special "Shanghai Language Teaching" course, which leads students to use Mandarin as the main communication language.

However, under the appeal of the media and the feeling of "making friends crisis" of parents themselves after "70" and "80", more and more parents began to care about their children's Shanghai language education. The popularity of "Wang Xiaomao" cartoons in Shanghai dialect is actually a concrete manifestation of this enthusiasm for learning.

Applicant: Shanghai Dong Xuan Communication Co., Ltd.

License number: (h) Zeno. 104

Co-produced: Shanghai Fenghui Animation Design Co., Ltd. The title, number of episodes, duration (minutes) of each episode, planned shooting time and planned completion time are funny. The reality of Wang Xiaomao Shen Xiangyun is 26152013.42013.10. This film is adapted from a radio drama of the same name in Shanghai. Wang Xiaomao is warm and kind, honest and frank, honest and simple, smart and simple-minded. He helps others and hates evil. He always helps healthy people and eliminates evil in a unique way, but he also often plays a lot of hilarious jokes, which shows the development of the times and promotes social integrity between parents.