Content Arrangement of Luo Yonghao's Lecture on "Speech Ability to Change Destiny"

It is generally acknowledged that Lao Luo can talk, even he thinks so, so he said in this lecture devoted to speech ability that he is the most outstanding orator in China at present, and he thinks no one. Lao Luo is still so tough and boastful, but this does not prevent many people from liking him. Perhaps, as he said in the lecture, people don't like bragging, but people who don't like bragging. If people who like to brag are bragging, people often like it.

Thanks to the convenience brought by the internet, it is very convenient for us to listen to a lecture now, and we can listen to it anytime and anywhere. Lao Luo's lecture on speech skills was held on the platform of "Listen Together". Before the lecture began, more than 73,000 people had signed up for the lecture, and the power of science and technology greatly amplified their personal influence, which was beyond the reach of offline lectures.

The theme of this lecture is "Speech Ability to Change Destiny", which is divided into two parts. In the first half, Lao Luo mainly talked about some speech skills and emphasized theoretical guidance. In the second half, Lao Luo took last year's speech at the hammer mobile phone new product launch conference in 5438+ 10 as an example to integrate theory with practice.

In the part of speaking ability, Lao Luo first talked about the fear of speaking. Many people are afraid of public speaking. Lao Luo takes himself as an example. "Even Luo Yonghao, recognized as the most powerful speaker in China" (sometimes listening to Lao Luo's speech can't tell whether he is pretending to be forced or bragging), when he teaches in New Oriental, he will feel scared and uneasy before the lecture begins. Most people have this fear, but it's not all bad. According to psychological theory, if handled well, fear can also be a very positive force. The only way to overcome the fear of speaking is to practice more. Lao Luo thinks other methods are nonsense, such as making the speaker imagine that the audience under the stage are fools. In the process of practice, if you can play back your speech by video or recording, and let yourself know what level your speech ability has reached, you can better overcome your fear of speech. Finally, Lao Luo brought you a bowl of chicken soup: those who are successful are those who are not afraid to do what they are afraid to do.

Regarding the essence of speech, Lao Luo thinks that speech is essentially a performance. But this performance should be sincere. Although it is not a natural truth, it is a trained truth, but speech should never be falsified.

Among the factors that determine the ability to speak, talent is more important or practice the day after tomorrow. Lao Luo thinks it depends on what kind of speaker he wants to be. If you want to cultivate yourself into a first-class professional speaker, talent plays a decisive role. But if you just want to do better than most people around you in words, as long as there is no mental harm, it is enough to rely on hard work and practice.

Regarding the preparation time of the speech, Lao Luo believes that if it is a large-scale and formal speech, the total time for the speaker to prepare the outline, enrich the content, make slides and rehearse repeatedly should be about 100 times the length of the speech. Lao Luo's own product launch speech lasted for 2 hours, but he spent about 200 hours in the early stage of this speech. Even if it is a small-scale speech of the company lasting about 15-20 minutes, the preparatory time should not be less than 8- 10 hour.

It is necessary to use slides in the speech. Slides can make it easier for the audience to accept a message or an idea, so the speaker should take the time to prepare slides. However, the slide show is only a great aid to the speech, and it cannot replace the content and ideas of the speech itself.

When making a speech, you need to show passion, but if passion is seriously inconsistent with your personality, the speaker had better not force it, otherwise it will spoil the audience's appetite. The best state of a speaker is that what he says is exactly what he does and loves. When he speaks, his passion will naturally show up and it is also the most real. Otherwise, it is necessary to complete the speech with passion in a professional manner, disguise the first ten minutes of the speech with passion, and then the mood will become natural, so that the whole speech will be more passionate.

At this point, Lao Luo poured a bowl of chicken soup for everyone: it is best for a person not to engage in things that you can't feel love and passion for a long time, otherwise you will be exhausted and unhappy.

In order to make a good speech and effectively convey information, Lao Luo summarized the key points of 48-word speech skills for everyone:

There must be data. Enumerating data can help the audience understand the content of the speech and produce intuitive feelings.

You have to brag. People don't hate bragging, but they hate bragging from people they don't like, but they like listening to bragging from people they like to appreciate.

Love to pretend. Many good marketing advertisements are fake, but people don't dislike them, on the contrary, they like them very much. People hate those who pretend not to look good.

You must be joking. A sense of humor is the most popular thing. But if you are a person with a bad sense of humor, don't recite jokes, it's easy to backfire. Humor is a plus item, but it is not essential.

Tell a story. Stories can catch the audience's attention in an instant. Telling stories in opening remarks and conveying ideas is a very good way.

There are pictures. A picture is worth a thousand words.

Ask questions. Asking questions in the process of speaking or communicating with the audience can arouse the curiosity of the audience and make them follow the rhythm of the speaker.

Three stages. Don't have too many paragraphs, and the three-stage type is most suitable for people's memory characteristics. Reveal the structure to the audience in advance, grab the audience's heart and let them follow your rhythm.

There must be a realm. Whether anything can be lifted and sublimated before the end of the speech determines the level of the speech. Whether a speech has a realm depends on the speaker's own cultivation and realm.

Logical. The importance of logic in the process of speech is positively related to the level of the audience. Logic is particularly important in the face of excellent elite group speeches.

Emotional. This is necessary for a speech.

Ask the title party. This is an effective way to attract the audience when giving a speech.

Later, Lao Luo restored the above-mentioned speech skills to the speech at the hammer technology new product launch conference in June 2008+last year 10, and gave a case explanation. You can compare the videos of the conference on the Internet.