A collection of four examples of corporate charity activity plans

A collection of four examples of enterprise public welfare activity plans Public welfare activities Social welfare undertakings are the continuation of China’s fine traditions and an intrinsic requirement for building a harmonious socialist society. In order to establish a good image of the company, the company can not only help others but also help the company by organizing charity activities. Below is the wonderful content I have compiled for you. I hope you will like it.

Corporate Charity Activity Plan 1

1. Purpose of the activity: To build a practical marketing platform for college students, so that everyone can give full play to their intelligence and talents, and at the same time strengthen the exchanges between enterprises and students In order to achieve the best results for enterprises, students and society, Baise College Enterprise Management Association and Guangxi Zhuangzhuang Dairy Co., Ltd. solemnly held the "Zhuangzhuang Cup" marketing practical competition.

2. Event time: April 28 to May 30, 20__

3. Competition location: within the urban area of ??Baise City

4 , Activity content: With the theme of public welfare marketing practice, practical marketing competitions will be carried out in various places in Baise City. A team of 2-3 people will sign up to participate in the competition. During the competition, participating team members must write a letter for the promotion of Zhuangzhuang Dairy in Baise. The marketing plan report will be used as a scoring criterion for the finals. At the same time, the first, second and third place winners will receive cash prizes and certificates of honor. All participants will have the opportunity to visit and study at the Zhuangzhuang Dairy Production Base.

5. Participation form: This marketing competition adopts a team competition method. It requires 2-3 people to form a team by themselves. It is a combination of men and women, and can span grades and majors. Number of teams: It is expected that 5-6 teams will sign up to participate. Each team will elect a captain, and the number of participants will be about 18.

6. Awards and prize settings

7. Fund budget:

1. Certificate of honor and bonus of 2,500 yuan

2. Poster Cost 50 yuan

3. Participation work permit 45 yuan

5. Promotion fee for contestants’ activities 200 yuan

6. Other expenses 150 yuan

A total of 2,945 yuan. The cost of this activity is provided by Guangxi Zhuangzhuang Dairy Co., Ltd.

8. Activity execution:

Activity process:

Registration? Marketing training (Trained by the chairman of Guangxi Zhuangzhuang Dairy Co., Ltd.)? One-month practical marketing competition? Visit to milk production base? Submit marketing practical experience and marketing planning plan promoted by Guangxi Zhuangzhuang Dairy in Baise? Award ceremony? Public welfare Implementation of activity plans.

Registration time: April 25th - March 27th

Contest process:

1. Registration starts from April 26th

　2. Marketing training on the afternoon of April 28th

Conduct pre-competition training for applicants, including company culture, dairy industry development direction, and marketing practical skills, so that players can understand the competition rules and precautions , and the company will provide detailed information to the contestants, giving them a direction to guide them in the actual marketing process.

3. Marketing Practical Competition April 30-May 30

Sales performance is the main scoring basis. At the same time, during the competition, contestants can take various measures without violating the rules. A marketing plan will be promoted, and the plan will also be scored and evaluated. During the actual marketing, participating teams can promote the event in the name of public welfare activities. At the same time, Zhuangzhuang Company will use 8% of sales for public welfare activities.

4. Visit to the milk production base on May 15th

Under the leadership of your company, the contestants of this competition and some members of the Enterprise Management Association visited your company’s milk production base .

5. Submit marketing practical experience and marketing planning plan from May 23rd to May 24th

After more than half a month of actual practice, the contestants all have a deep understanding of Zhuangzhuang Dairy and Zhuangzhuang Dairy. To fully understand the market demand, in order to assess the contestants’ ability to combine theory and practice, the participating teams will provide on-site explanations in the form of ppt.

6. Award Ceremony on May 30th

The location of this competition is the multimedia classroom on the 106th floor of the First Teaching Building of Baise College. Zhuangzhuang Dairy Manager and school leadership teachers will be invited. , representatives of various associations went to the site to visit and provide guidance. During the finals, each participating team will take the stage to demonstrate various aspects of the event and accept questions from the judges and the audience. The selection criteria for this competition are mainly based on total sales, but in order to increase the enjoyment of the competition, a defense session and on-site commentary by experts can be held in the finals. At the end of the competition, each award will be announced and certificates and bonuses will be awarded on site.

9. Follow-up activities:

After the competition, each participating team member will implement their own planned public welfare activity plan.

Corporate Charity Activity Plan 2

1. Purpose of the activity

Charity activities will be based on the principle of "government guidance, private operation, social participation, and benefiting the people". Fully mobilize and lead social forces to help the weak and needy, and establish a good image of a caring enterprise. Through "love activities" that are close to people's lives, we will daily support orphans and poor people, increase efforts to help people in need, provide them with timely and necessary care and social assistance, and jointly build a harmonious society.

2. Activity Slogan

Love is dedicated to the most lovable people

3. Activity Content

1. Pre-publicity launch passed The municipal radio and television stations carried out in-depth and detailed publicity and widely disseminated the purpose and public welfare principle of carrying out "love activities". Actively seek social support, mobilize enterprises and units, and adopt a voluntary principle to donate mooncakes or other daily necessities to "charity activities".

2. Schedule of charity activities

(1) September 5th to 18th: Relevant content will be played repeatedly with rolling subtitles on the city TV station, and mooncake manufacturers are encouraged to make charity donations. At the same time, the hotline number for reporting information is announced, allowing the majority of TV viewers to find donors around them, allowing viewers to participate and form interactions.

(2) September 19th to 21st: Determine partners; sort out the recipients and formulate a condolence route based on the information provided by the audience.

(3) On the 22nd or 23rd: Qionghai Municipal Committee of the *** Youth League, Municipal TV Station, representatives of charity enterprises, and volunteers from charity societies formed a condolence team to go deep into the grassroots, visit the homes of extremely poor people, and send condolences and gifts Condolence items (mainly mooncakes).

3. Carry out love transmission and establish pairing services. Combined with the volunteer Hainan Love Society's "Love Him, Go with Him" ??caring activities for the elderly and children, mobilize volunteers to establish pairing relationships with the "lonely, widowed, elderly and children" collected in this activity, and use love to promote the common growth of everyone. Help each other sincerely.

IV. Relevant matters

1. Mutually beneficial resources that need to be integrated.

(1) Media resources: The overall publicity activity is a social welfare activity, and the media will receive extensive attention. Therefore, corporate visibility and public reputation can be steadily and rapidly improved in the short term, winning more word-of-mouth capital for the company.

(2) Government resources: Provide warmth to the needy people through public welfare activities, shorten the distance between the government and the masses, and thus establish a strong relationship between cadres and the masses.

(3) Corporate partner resources: Using full support identities to carry out joint activities is equivalent to giving corporate advertising opportunities.

(4) Social resources: The radiating effect of public welfare activities deeply imprints the corporate image in the minds of the public and establishes a good brand image and social welfare image.

2. Corporate publicity planning.

(1) Provide professional special planning and execution for caring enterprises.

(2) Promote caring enterprises in print media, TV media and online media reports.

(3) Caring enterprises enjoy the right to advertise on banners at the event, the naming rights of cultural shirts at the event, and the right to use event video materials.

(4) Charity enterprises have the right to carry out product promotion or brand promotion in conjunction with this event, and can also promote commercial activities within a limited period in conjunction with the event.

(5) At the end of the event, a banner will be presented to the caring enterprise as a souvenir.

3. The recipients of the donation are former veterans of the Red Detachment of Women and disabled revolutionary soldiers living in rural Qionghai.

Note: All sponsorship terms are negotiated and drafted according to the sponsor’s requirements, and the agreement is final signed by both parties.

Corporate Charity Activities Plan Three

1. Project Background Analysis

(1) SWOT Analysis (Strengths/Weaknesses, Opportunities/Threats)

Advantages:

1. Renren Hospital is a trauma surgery hospital in Huaihai Economic Zone.

2. Renren Hospital has advanced and complete medical equipment, a strong team of doctors, and many well-known experts in Xuzhou.

3. Renren Hospital’s medical technology and level of amputated limb replantation have a high reputation in Xuzhou and even the Huaihai Economic Zone.

4. Renren Hospital has spent huge sums of money on the construction of hospital equipment and medical teams, making the hospital gradually transform into a modern garden-style tertiary-level comprehensive hospital with specialists as the mainstay and comprehensive as the supplement. direction development.

Disadvantages:

1. Although Mercy Hospital is located in the beautiful Jinshanqiao Economic Development Zone, it is far from the urban area and there is no mature community around it. The hospital’s business volume is obviously affected. Influence.

2. Although the hospital has a certain influence on society, it is only a simple department or medical project, and the brand image of a comprehensive hospital has not yet been truly established.

3. The development of various aspects of the hospital’s work is basically still in a period of gradual establishment and improvement. During this period, the overall competitiveness of the hospital tends to be weak.

4. Renren Hospital’s competitive position is not very ideal.

Opportunities:

1. Since the establishment of the hospital, a large amount of advertising media has been carried out, and a certain publicity effect has been accumulated among the masses, but these publicity effects are not equal to The hospital's brand image only promotes the establishment of the hospital's brand image to a certain extent.

2. The government has issued many corresponding management measures and restrictive measures to address the problem of people having difficulty in seeing a doctor. These management measures and measures have played a great role in further purifying the competitive environment of medical institutions.

3. The Jiangsu Charity Federation was established last year. Currently, there are more than 400 charity supermarkets and love supermarkets of various types in the province, and nearly 400 charity hospitals and medical sites. Based on the principles of early childhood education, student aid, and relief for the needy, six projects to support thousands of people have been implemented across the province.

4. December 3rd is the International Day for Persons with Disabilities. It is a public welfare day for the whole society to care and care for people with disabilities and intellectual disabilities. It is also a great opportunity for many hospitals to reflect their social responsibilities and social values. .

Threats:

1. In the minds of consumers, the more advanced medical institutions in Xuzhou include Xuzhou Central Hospital, Xuzhou Medical College Affiliated Hospital, Xuzhou First People's Hospital, Xuzhou Many of the above-mentioned hospitals, such as the Municipal Third People's Hospital and Xuzhou Traditional Chinese Medicine Hospital, are stepping up their pace of improvement and development;

2. The doctor-patient relationship has always been a headache for medical institutions, and Renren Hospital also faces medical problems. Difficulties in handling the patient relationship;

3. The news media constantly reports on the abnormal and irregular behaviors between hospitals, doctors and patients, which reduces patients’ trust in hospitals and creates a vigilance mentality, which seriously The development is hostility, resistance and rejection;

4. New hospitals are faced with the dilemma of improving their image and expanding the number of medical treatments. To improve the image, they need to expand investment. If the number of medical treatments cannot increase, it means that the income will increase. If we don’t, it will be difficult to ensure the investment in expanding the image.

(2) Analysis of project details

Renren Hospital, from the literal meaning of the award, contains the meaning of "benevolence, benevolence, kindness, and charity", and it itself has a certain degree of significance. Social responsibility. Therefore, we participate in charity activities and build a modern hospital in Xuzhou Renai Charity to reflect the social value of Renai Charity Hospital.

Due to the increase in various pathogenic factors and the continuous growth of the population base, the number of newborns with birth defects in our country is also increasing every year; according to incomplete statistics, the number of newborns in the country every year is about 16 million. The birth defect rate is about 4 (heart disease 0.8, foot varus 0.27, cleft lip and palate 0.19), and the number of new birth defects is about 640,000. With the development of modern medical technology, more and more birth defects can be cured through treatment. But in the real society, many families are unable to pay the relevant surgical expenses for these children who can recover from surgery due to poverty. Poor parents and poor children desperately hope for a miracle; but what appears before them is often long-term suffering or even death of their children. Without support and help from the state and all sectors of society, family tragedies will occur one after another.

The activities commemorating the International Day of Persons with Disabilities on December 3 each year aim to promote people’s understanding of disability issues, encourage people to safeguard the dignity of persons with disabilities, and protect their rights and happiness. At the same time, it is also to increase the sense of accomplishment that disabled people gain when integrating into various aspects of political life, social life, economic life, and cultural life. The theme of the International Day of Persons with Disabilities is based on the goal of enabling persons with disabilities to fully and equally enjoy their human rights and participate in society.

From the National Disability Day in May to the International Day of Persons with Disabilities, the whole society and even the world are paying full attention to the disabled and contributing to their survival and life. Charitable activities aimed at helping people with disabilities are receiving more and more attention from society and the media.

(3) Preliminary goals of the project

Through the activities of the International Day of Persons with Disabilities on December 3, attract the close attention of the social media, arouse the concern of the social audience, and call on the whole society to participate in the activities. Ren Ci Hospital's charity of "caring for life and paying attention to the disabled" gradually conveys the social image of Ren Ren Hospital's "benevolence and charity".

Through the publicity effect of the media and the launch of a series of follow-up service activities of Ren Ci Hospital, Ren Ren Hospital has gradually established the brand image in the minds of consumers as "Xuzhou Ren Ai Charity Modern Hospital".

2. Project planning ideas

1. With the theme of "Benevolence and Charity", carry out a series of public welfare and charity activities, so that the charity activities initiated by Mercy Hospital can develop into a charity movement.

2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the early news hype period? the climax period of the activities and the large-scale charity performance on 12.3 International Day for Persons with Disabilities? the later stage image maintenance Expect.

3. Division of three stages

News hype period (November 5th to November 26th)

Main goal: use news media for publicity The effect has attracted close attention from the public, attracted more people to pay attention to the development of Ren Ci Hospital, and established the social image of Ren Ci Hospital as a "benevolent and charitable" among the public.

Main measures: Take advantage of the opportunity of the International Day for Persons with Disabilities on December 3 to enhance the charitable image of Mercy Hospital. The main operational measures are: care, care, care, attention.

Caring in Kindness: Launching the "Tomorrow Plan", actively cooperating with the six "Funding Thousand People" projects of the Jiangsu Charity Federation, setting up a relief fund for sick and disabled children from poor families in the hospital, and setting up a special management department , established the Mercy Tomorrow Project Foundation, and invited relevant personnel to cut the ribbon for the establishment of the foundation at the large-scale event on December 3.

Caring for Mercy: Paying attention to the rehabilitation project of disabled patients, inviting the leaders of the Xuzhou Disabled Persons’ Federation and the main leaders of the district Disabled Persons’ Federation to visit the medical facilities of Mercy Hospital and meet with the hospital’s attending doctors and hospital leaders Go to wards and wards to visit patients and give them condolences.

Caring in Mercy Hospital: Hospital leaders visited self-help groups for disabled people in Xuzhou, such as the Disabled Persons Art Troupe and the Xinyuan Volunteer Service Center, and established positions in Renren Hospital that are suitable for disabled people.

Focus on kindness: Apply to the Jiangsu Charity Federation to become a charity hospital in Xuzhou, and invite the Jiangsu Charity Federation, Jiangsu Disabled Persons’ Federation, Xuzhou Disabled Persons’ Federation, and Xuzhou Xinyuan Volunteers Zheng Fusheng, the head of the Patient Service Center, wrote an inscription for Mercy Hospital, calling for and calling for the establishment of the Xuzhou Disabled Aid Foundation.

Through the early news and publicity, a certain social atmosphere of "love and dedication" was formed, paving the way for the large-scale charity performance on the International Day of Persons with Disabilities on December 3.

The climax period of the event (November 27th to December 4th)

Main goal: Through the preliminary work, this stage mainly promotes large-scale charity performances and integrates the entire charity The movement reaches its climax.

Main measures:

Properly publicize the December 3 Charity Charity Performance.

Invite performance groups from the Xuzhou Disabled People’s Art Troupe, Xuzhou Special Education Center, and Xuzhou Deaf-mute School to perform for Xuzhou citizens.

Invite the heads of Xuzhou Disabled Persons’ Federation, District Disabled Persons’ Federations, and Xuzhou Wish Volunteer Service Center to attend the event and cut the ribbon for the Mercy Tomorrow Project Foundation of Mercy Hospital.

Arrange mobile or fixed donation boxes on site to allow caring audiences to contribute their charity to the disabled, and all donors will receive gifts.

On-site advocacy for the establishment of Xuzhou Disabled Care Foundation and caring positions.

Image maintenance period (after the event)

Main goal: continue to spread Renren Hospital’s image of “benevolence and charity” and carry out a series of charity activities within the hospital.

Main measures:

Discover touching and detailed stories in the hospital and disseminate news.

Organize a series of charity activities.

Continue to pay attention to charity activities and selectively participate in some public welfare activities.

Corporate Charity Activities Plan Four

1. Activity Background

In order to carry forward the traditional virtues of poverty alleviation of the Chinese nation and enhance the concept of national charity, __ Years of Love The first charity performance of the China Aid Association is to further create a good atmosphere of national charity, promote charity culture, and advocate dedication of love. This party is a perfect combination of charity and local culture, with the theme of "passing on love, helping students with true love". It will be held at Dongfanghong Square.

2. Purpose and significance of the activity

The charity performance with the theme of "passing on love and helping students with true love" is to guide more citizens to pay attention to poor students in Jiaozuo and pay attention to For the vulnerable groups around us, we sincerely hope that people from all walks of life will do their part. As the saying goes, a drop of water can make a sea. As long as everyone gives a piece of love, the world will become a better place!

Use charity performances to advocate citizens to pay attention to the poor students around us, and through charity performances to arouse the whole society's understanding, respect, care and help for charity, and expand the influence of charity. Promote the volunteer spirit of dedication, friendship, mutual help and progress.

3. Organizational structure

Sponsor: Love Aid Association

Supporting units: Fuya Healthy Paint Jiaozuo General Agent, Jindian Wedding Company

Head Association Assistance Unit:

Co-organizer:

Organizer:

Event Name:? Delivering love, helping students with sincerity? Large-scale charity performance

Event time: September 11, 201X (Saturday)

Event location: Dongfanghong Square

Promotion media: Shanyang Forum

IV. Sponsoring companies

(1) Coordinate the donor units themselves to determine the donation intention and amount.

(2) Use the official Project Hope bills to issue bills to the sponsoring company

(3) During the charity performance, ask the sponsoring company to come on stage and hold a donation sign.

(4) Arrange exhibition boards around the performance venue to thank enthusiastic companies and individuals.

5. Safety Plan

In order to ensure the safety during the event and make this event proceed smoothly and successfully, the security work plan is formulated as follows:

(1) Guiding ideology: Careful organization, careful deployment, close cooperation, fixed positions, fixed personnel, and fixed responsibilities will ensure that the party is foolproof and the charity performance will be carried out safely and smoothly.

(2) Organizational leadership: In order to strengthen the organizational leadership of the safety and security work of this event, comrades are responsible for setting up a logistics support emergency team to be responsible for arranging, coordinating and directing the security and security logistics work of this event.

VI. Plan for use of raised funds

1. Student aid plan: part of the funds raised will be used to donate to poor students (400 yuan/person/semester)

2. If the funds raised are relatively sufficient, build 2 libraries (about 8,000 yuan)