What is reflective inkjet cloth?

Reflective spray-painted cloth, also known as lattice, is a new reflective material that can be sprayed by Xinliyuan Reflective Material Co., Ltd. in 2005. The characteristics of this new material are as follows:

1. Super reflective intensity: His reflective technology is based on the most advanced micro-crystal lattice total reflection technology in the world, with super reflective intensity, and the typical reflective intensity can reach 300cd/lx/m2.

Second, it can be directly painted: the surface layer is made of PVC polymer material, which has strong ink absorption and can be directly painted.

Third, it is convenient to use: its base materials are sandwich net and PVC self-adhesive type, and the base layer of sandwich net has super tensile strength, which can be used like ordinary sandwich net, directly painted and installed tightly; PVC adhesive can be directly pasted on any smooth cloth.

Unique properties of reflective inkjet materials (crystal color lattice)

First of all, compared with ordinary light box cloth spraying, advertising has a 24-hour visual effect. It has unique reflective performance, and achieves the same visual effect as the built-in light source or external light source by reflecting the light emitted by passing vehicles at night without the need of built-in light source or external light source. Using ordinary spray-painted cloth advertising, the advertising effect can only be seen during the day, and the visibility is extremely low at night, which can not play the role of advertising at all. Reflective spray-painted cloth is the same as ordinary spray-painted cloth during the day, but at night it can achieve high-intensity and long-distance visual effects by reflecting the lights emitted by passing vehicles, so that advertisements have the same advertising effect during the day and at night. Due to the above advantages, reflective inkjet cloth is a substitute for ordinary light box inkjet cloth.

Second, compared with advertisements of auxiliary light sources such as light boxes and external light sources, it has the advantages of environmental protection, easy maintenance and low use cost. Because the visibility of reflective inkjet materials depends on the light emitted by passing vehicles reflecting back to the place where the light source is emitted, vehicles and pedestrians in the same direction as the light source can clearly see the advertisements. He doesn't need other auxiliary light sources, and he doesn't consume energy while achieving visual effects, so he is more environmentally friendly than advertising with lights. Because he doesn't have other auxiliary lighting facilities, he doesn't need electrical maintenance, just like ordinary inkjet materials. Therefore, it is more convenient to maintain than the advertising materials of auxiliary light sources. The auxiliary light source needs light source facilities and daily electricity consumption, and the maintenance cost is far greater than the cost of advertising with reflective inkjet cloth. What's more, the factor that accounts for a large proportion of the general advertising cost is the rental cost of advertising space, and the use cost of general advertising materials accounts for less than 10% of the advertising rental cost. Because some advertisements may consider energy consumption and use cost, the auxiliary light source is usually turned on only at eleven o'clock in the evening, and there is no advertising effect after eleven o'clock. When using reflective inkjet materials, it is completely unnecessary to consider these factors. As long as you have a car, you can clearly see the advertisement using reflective inkjet.

3. Compared with ordinary reflective materials, it has paintability, tensile strength and stronger reflective strength. Traditional reflective advertising materials are generally advertising-grade reflective films backed by PET, and the characteristics of this material determine that it cannot be painted. Generally, PET advertising grade reflective film is only used for lettering, which greatly limits the use of reflective materials in advertising. The emergence of reflective inkjet materials immediately solved this problem. The surface layer of reflective ink-jet material is a high-surface reflective material that can be sprayed, which has strong ink absorption and can be sprayed as long as it is common solvent ink. General advertising-grade reflective materials do not have the tensile properties required for advertising, and can only be used on other brackets, such as PC version. The bottom layer of reflective inkjet cloth is PVC net, which has certain tensile strength and can be used like ordinary net. The typical retroreflection coefficient of white reflective film, the main product of general advertising reflective materials, is 50cd/lx/m2, while the typical retroreflection coefficient of reflective spray-painted cloth is above 200 cd/lx/m2. The typical retro-reflection coefficient of T7 100 series reflective inkjet cloth introduced by our company can reach 300 cd/lx/m2. The retroreflection coefficient (brightness) of reflective materials determines the visibility of advertisements at night, and reflective spray-painted films have higher visibility at night than ordinary advertising-grade reflective materials.

Fourthly, the reflective spraying material has the unique characteristics of reflective materials, which increases the safety performance of roads. Advertisements made of reflective inkjet materials have the same night visual function as reflective traffic signs. Using reflective spray-painted materials as roadside advertisements, passing vehicles can clearly see the outline of the road, and if there are passers-by, they will also show the outline of a black shadow because they block the reflected light, thus making it easier for drivers to distinguish pedestrians. So he can give the road higher safety performance.

Main uses:

Advertising inkjet and road traffic safety supplies. The advertising inkjet printing market is mainly used in: bridge billboards, lamp post flags, road post flags, site fence advertisements, building construction frame advertisements, Optimus Prime billboards, light boxes, advertising stickers, car body advertisements, tree screen advertisements, etc. The market of road traffic safety products is mainly used in: temporary building signs, road signs, anti-collision barrels, road cones, car body reflective signs, etc.

Development potential and prospect of reflective inkjet cloth

China has a vast territory and a large population. Based on the analysis of the above-mentioned market situation, coupled with the newly promulgated body reflective marking standard of the Ministry of Public Security, large trucks are required to be labeled with reflective markings, and the annual demand for reflective films is over tens of millions of square meters. The market of civil reflective materials is bigger and immeasurable. However, for a long time, the market of reflective materials in China has been monopolized by imported products, especially high-strength reflective films. Due to the high technical content of reflective film, imported products have high prices and rich profits in China. A large amount of foreign exchange expenditure restricts the popularization and application of reflective film in China, which is in great contrast with the rapid development of China's national economy and is very unfavorable to the development of China's national economy, especially the development of road traffic safety. Therefore, it is very necessary to localize reflective film products, break the monopoly of foreign products, replace imports, and reduce the cost of popularization and application of reflective films, so as to promote the development of traffic safety projects, especially in underdeveloped areas in the central and western regions. In fact, the irreplaceable safety protection function of reflective film products in the transportation field has been concerned by the whole society and supported by the national industrial policy. State Science and Technology Commission, Ministry of Communications, Ministry of Light Industry and other projects have been initiated many times to encourage the development of directional reflective film products. The State Planning Commission and the State Economic and Trade Commission have also been listed in the ten and five catalogues of "Development and Production of New Materials for Highway Engineering" jointly issued by the two committees, and have been listed as "Microelectronics and Photoelectric Materials" in the key special plan for the development of high-tech industries in the Tenth Five-Year Plan, which shows that the localization of reflective films conforms to the national industrial policy.