Why is the Apple logo missing?

Apple is a symbol of wisdom in Greek mythology. Adam and Eve became thoughtful only after eating apples, and now they extend to unknown fields of science and technology. Apple's logo is an apple with a bite, which shows their ideal of bravely marching into science and exploring unknown fields.

When deciding to adopt the name "Apple", the founders noticed that their brand didn't follow the natural characteristics of custom. This is the name of a fruit-its visual symbol is a partially eaten apple-which has no important significance, but this choice proves its value-refusing to deify the computer. Apple is the pioneer of man-machine relationship. People will no longer worship or fear computers, but treat them as entertainment. Therefore, the brand name conforms to the original idea that became more and more obvious later-establishing a new standard.

Statement 2:

Why did Apple use a mutilated apple as its logo? Is the bitten apple really to commemorate Allen Ma Xisen Turing, the father of computers?

Turing has made many contributions to the development of artificial intelligence. For example, Turing once wrote an article entitled "Can machines think? Can a machine think? ), which puts forward a test method to judge whether the machine is intelligent, that is, Turing test. Up to now, there are experimental competitions every year. In addition, the famous Turing machine model put forward by Turing laid the foundation for the logical working mode of modern computers.

Turing's career was ruined by persecution because of his homosexuality. 1952, his same-sex partner and an accomplice broke into Turing's home to commit theft. Turing called the police for this. However, the results of the police investigation led him to be accused of "obvious obscenity and sexual reversal". He pleaded not guilty and was found guilty. After the famous public trial, he had two choices: jail or hormone therapy. He chose hormone injection and persisted for a year. During this period, the drug produced side effects, including sustained breast development. 1954, Turing died of eating apples soaked in cyanide solution. Many people think that his death was intentional and that his death was suicide. But his mother argued that his death was an accident because he accidentally accumulated a lot of chemicals in the laboratory.

Turing Turing died at the age of 42. In memory of him, the American Computer Association established the Turing Award in 1966, which became the highest award for computer scientists. Later, a young man in California opened a company to commemorate Turing. The Logo of the company was the apple that was bitten in Turing's hand when he died. This company is now a famous Apple company, and that young man is Apple's first CEO Steve Jobs.

Thinking:

In September 2009, British Prime Minister Gordon Brown apologized to alan turing, a talented mathematician, cryptographer and founder of computer science. Turing was forced to "treat" because he was gay. After being forced to inject a lot of estrogen, he was humiliated and ate an apple contaminated with potassium cyanide. At the age of 42, there was half an apple left on his dead desk. Jobs, a Turing fan, named the company Apple and took the bitten apple as a symbol.

This is a good story, and it is also very sensational. But I still have some doubts about its authenticity, so I can't help but have a look.

All students studying computer science know Turing's name. About the cause of his death, but rarely delve into it. Now that the British Prime Minister has apologized, let's take it at face value.

The bitten Apple Logo has always attracted people's attention and discussion. Associated with Turing, it is a British film Enigma about information warfare in World War II, which was shot on 200 1.

Apple first used this famous LOGO when 1977 launched Apple II. This LOGO was designed by Rob Janoff of Regis McKenna advertising company to express knowledge. The symbol of early apples is Newton sitting under the apple tree.

So if you want to associate apples with a person, Newton should be more famous, not Turing.

Three: Apple's early logo has been little known:

① In the middle is a picture of Newton sitting under an apple tree reading;

(2) There is a ribbon winding up and down, which says Apple Computer Company (it was not listed at that time, so Co. was used instead of Inc.); Now);

(3) on the frame is a short poem by the English poet william wordsworth.

Indeed, it is full of romance. At Apple, you will always stay away from machines and be full of humanity and humanity.

Such a logo was designed by a man named Ron Wayne, who was almost the first person to join Apple except the two founders.

But Newton's logo took a short time, and Jobs thought it was too complicated to copy and spread, so he appointed Rob Janov, the artistic director of Regis McKenna's public relations company, to redesign a better logo.

So Janov began to make a black and white silhouette of an apple, but he always felt that something was missing. "I wanted to simplify the shape of the apple, and I took a bite on one side-one byte, yes, in case the apple looked like a tomato," Janov explained. Javov then added six color and horizontal color bars. The original design has thin black lines to separate different color bars, which can reduce the impression problem when printing, but Jobs does not agree with this suggestion. This completes the colorful Apple logo that we are familiar with today.

Everyone who sees the Apple logo can't help but ask: Why was the apple bitten? This may be exactly what the people who originally designed the Apple logo hoped to achieve.

(1) Bright colors give people vitality and vigor;

② Occlusal space causes people's curiosity and questions; If you want to know the taste of apples, you have to taste them yourself, right?

(3) English pronunciation (bite) is homophonic with the basic computing unit byte of the computer;

It is said that the design of this logo cost Apple a lot of money. Michael M. Scott, the former president of Apple, called it "the most expensive bloody logo ever designed". The exact figure has not been confirmed by the author.

Four: Almost every book about logo and brand will write the logo of Apple computer.

In fact, Apple's earliest LOGO is a pattern of Newton sitting under an apple tree, with a ribbon winding up and down, which reads Apple Computer Company (it was not listed at that time, so now it is replaced by Co.), and the short poem of British poet william wordsworth is used on the outer frame:

Newton ... (Newton)

Eternal thought (soul)

Sail in a strange place (always sail in a strange place)

Ocean of ideas (in the ocean of ideas)

..... loneliness (loneliness)

At that time, an apple fell from the apple tree and hit Newton's head. Newton realized the law of gravity. Starting with the study of the moon's motion around the earth, he explored the law of gravitation, which not only conceptually confirmed the identity of gravitation between the earth and celestial bodies, but also theoretically proved that gravitation is inversely proportional to the square of distance on the basis of Kepler's three laws and using his own mechanical achievements and calculus. Newton began to study the law of universal gravitation (166), and finally published it in Mathematical Principles of Natural Philosophy (168), which took 2 1 year. The law of universal gravitation reveals the law of celestial motion and is widely used in astronomy and space navigation calculation.

But this Newton's logo is too complicated to copy and spread, and it only takes a short time. From 65438 to 0977, Rob Janov, artistic director of The Regess McKenna's public relations company, designed the second Apple logo: the apple pattern with a bite.

Many people who see the Apple logo can't help but ask: Why did Apple get bitten? This may be exactly what the people who originally designed the Apple logo hoped to achieve.

In English, "bite" is homophonic with the basic computing unit byte of a computer.

Mao Zedong said, "If you want to know the taste of pears, you must taste them yourself." A soft-colored bitten apple shows that you can have your own computer. The bitten apple also proved its values-refusing to deify the computer. Apple is the pioneer of man-machine relationship. People will no longer worship or fear computers, but treat them as entertainment. Therefore, the brand name conforms to the original idea that became more and more obvious later-establishing a new standard.

An apple with a bite is still flawed, just like Venus with a broken arm. Venus of Milos is a world-famous sculpture masterpiece in late ancient Greece. It was discovered in a cave on Milo Island in the southern Aegean Sea in 1820. It has always been regarded as the most beautiful Greek female statue ever discovered. No matter which angle the viewer looks at, he will get the same feeling: solemn charm. What is particularly surprising is that although the goddess' arms have been lost, people feel a kind of incomplete beauty. Although many people have repaired her arm according to their own speculation, they always feel uncoordinated. It is better to let her lack two arms, so she is known as the "brokeback beauty". Venus's broken arm, on the contrary, gives people a broad imagination space and produces endless beauty. It is said that the original design of Apple logo is a complete apple, but it looks like a tomato in any way. Perfection is not necessarily beautiful. Too neat and complete is dull, but a little incomplete makes people feel natural and vivid, adding vitality to this traditional quaint thing. This is the "emptiness and reality" in artistic creation and aesthetic activities.

In western semantics, apple is not a simple fruit, not a fruit in a general sense, but a fruit of wisdom. There is such a passage in the Bible. The snake said to Eve, "If you eat the fruit of the tree of knowledge, you will find the difference between good and evil, and you will be like God. God won't let you eat this fruit for this reason. " Adam and Eve became thoughtful only after eating apples, and now they extend to unknown fields of science and technology. Apple's logo is an apple with a bite, which shows their ideal of bravely marching into science and exploring unknown fields.

Jazz performers 50 years ago shuttled through American towns to earn money. Their favorite city is new york, because there are the most jazz fans here, so they can earn the most money.

These early jazz musicians described every town in America as an apple on a tree. They call new york the Big Apple. A singer sings that there are so many apples on the tree of success, but if you pick new york, you will pick the biggest apple! A very popular dance in new york is also called "The Big Apple".

It was not until 20 years ago that municipal officials began to develop tourism. The Big Apple is considered as the symbol of new york.

In fact, new york is not rich in apples, but walking on the streets of new york, you can see a big apple, just like a street view, made of various materials and decorated with different patterns, which is the best way to remind people of this feature.

The fun-filled Apple computer has quickly become the first choice for consumers who advocate individuality in the market. This playful LOGO is in stark contrast to Intel's serious PC camp, and users even look for people with the same values through this LOGO. Of course, they also formed a close relationship with Apple.

In 2003, Apple changed its LOGO, replacing the original color apple with a translucent silver-gray logo with metallic luster. The new logo is more stereoscopic, stylish and cool, which is more in line with two important products of Apple, itunes.