The management concept of Changchun Development Rural Commercial Bank Co., Ltd.

The development of Changchun Rural Commercial Bank takes "reform and innovation, transformation and upgrading, quality improvement and efficiency improvement" as the main line, and "all-round operation, business innovation, capital management, service orientation and corporate culture" as the theme. Adhering to the business philosophy of "basing on Changchun, serving the economy and repaying the society", adhering to the market positioning of serving agriculture, countryside and farmers and serving small and medium-sized enterprises, and adhering to the service concept of "simple, convenient and fast", we are constantly exploring the development road that is in line with our own reality.

Taking "building a boutique bank and striving for a century-long development" as corporate vision, Changchun Development Rural Commercial Bank has established ten key tasks of "adjusting business structure, broadening income channels, focusing on retail business, optimizing sales channels, strengthening team building, promoting management upgrading, exploring cross-regional operation, enhancing corporate image, improving corporate governance and prudent and compliant development", taking the road of quality, integration and intensive development as a foothold.