Epidemic Poster Illustration-Hot pot is getting more and more expensive. Why is it so expensive?

Top 10 lines of copywriting that I like recently

Reading copywriting is like listening to music. When you are happy, you listen to your ears, and when you are sad, you listen to your heart. In fact, you are listening to your own mood.

The penetrating power of copywriting, thousands of people, different time points, like different copywriting.

The person who writes the pen has a flash of inspiration, and the person who catches the eye has an instant hit.

That’s it.

01

The questions we give ourselves,

make us who we are in time.

From Luo Zhenyu’s 2021 “Friends of Time” New Year’s Eve speech.

The world is giving out papers every day, and we are busy with the papers thrown by the whole world every day. One after another.

What about ourselves? What about the questions we set for ourselves? This creates our future. What are you going to do? What are you going to accomplish? What are you going to cross? The world is so complex and changeable. Our generation should have our own path in mind.

In 2021, I hope everyone has their own paper. And, answer it well.

02

No matter how long the night is,

the light is always there.

From vivo's "Ordinary Night"

This is my favorite short film made by Shanghai Italian advertising for vivoX60. This copywriting is really great and combines the current social emotions. and insight, giving warmth and encouragement.

Night not only refers to the dark night, but also the darkest moment in the past 2020. And light not only refers to light, but also confidence and hope of life, as well as the product features of the X60 mobile phone that captures the glimmer of light in the dark night.

Coupled with Pu Shu's "The Ordinary Road" as the background music, it is full of healing and powerful.

No matter how many disappointments there are in life, please believe that light is always there.

03

When people encounter problems that they cannot solve themselves

The best way is to tell the truth

From the 2021 Poverty Alleviation Drama "The Love of Mountains and Seas"

I didn't expect that at the beginning of 2021, I would be conquered by this poverty alleviation drama from Noon Sunshine. I also didn't expect that one day I would be so addicted to watching a poverty alleviation drama. The high score of 9.4 on Douban also proves that my choice was right.

The whole drama needs details, details, care and attention, laughs and laughs, especially acting skills, as netizens said "

It feels like even Mushroom’s acting skills are online

”.

The Professor Ling played by Huang Jue is really impressive. I didn’t dare to recognize him at first. Huang Jue, who has always been a literary and artistic person, still has a strong aura even after his literary skills have faded away. He is not acting at all. It's completely Professor Ling himself. I once regarded the play as # Professor Ling's Mushroom Grower's Notes. Therefore, I must share Professor Lin’s wise words after being beaten with everyone. After all, I watched it with a smile.

04

Every word sent out

has been modified 100 times

from Proya.

Proya released 82 illustrated posters with the theme "First Year of Graduation, Fighting with the New World" at Chongqing Red Earth Station. I talked about the things I encountered in the first year of graduation. Some of my feelings are still fresh in my mind, no matter how many years have passed since graduation.

Every word in this copy is too true. Every young person who has just entered society will find that the world may be different from what you imagined, but this is a life lesson you have to complete.

Grow up in the collision with the world, and discover a bigger world and a better self while you are young.

Think of what is said in "Friends of Time": "Fight against time, but also make friends with time." Learn to do things in confrontation and learn to enjoy.

05

No matter where you are,

whatever you have in mind is the year of reunion.

From Oreo's "Three Immortals Return to the Cave"

At this time of year, there will be a batch of short films about the Spring Festival, reunions, and family ties.

This year is no exception. Due to the impact of the epidemic, people are encouraged to celebrate the festival in situ, and the homesickness and reunion will naturally be heavier.

Nothing else to say, no matter where you are, no matter why you can’t go home to celebrate the New Year,

As long as you have concerns in your heart, as long as you are intentional, it will be the Year of Reunion

06

There is no Shenzhen in the world

When you come, there is Shenzhen

From the Shenzhen City Global Recruitment Video "Shenzhen Footsteps"

This is probably the most explosive, youthful and humorous urban promotional video I have ever seen. Everyone says this is a short film about "robbing people" in Shenzhen, but in fact, it is also a heart-warming and inspirational short film, igniting the fighting spirit of "migrant workers".

Shenzhen has used a small incision like "footstep" to realize the upgraded expression of the concept of talent, and this is also the step for each of us to move towards the future.

Especially the copywriting is really neatly expressed and full of rhythm.

07

If life could shine,

it would probably be in the sea of ??people.

From Douyin's "Someone" series.

Douyin’s advertisements are always close to ordinary people, and we find touching materials from the lives of ordinary Douyin users.

The copywriting of this series is also very interesting. Five ordinary people with almost no reputation were selected, and many adjective prefixes were used to make the characters three-dimensional and give them light.

The idea is very good. Every ordinary person has his or her own shining points, and countless shining points constitute an ordinary but extraordinary life.

So, who is someone? Someone is everyone in the sea of ??people! We can all add countless prefixes to our lives. I am "a xxxxxxxxxxx person".

08

Every Chinese who is naturally strong is born in the year of Ox.

From Mengniu.

On January 20, landmark buildings in 15 cities including Beijing, Shanghai, Shenzhen, Wuhan, Guangzhou, Hangzhou, Xi'an, Chengdu, Chongqing, Jinan, Qingdao, Changsha, Nanjing, Hefei, and Fuzhou On the curtain wall, blessings for the Year of the Ox from Mengniu also shined.

Mengniu pays tribute to all the Chinese people who have gone through an extraordinary year in 2020, and gives its best wishes for the upcoming Year of the Ox. It basically praises all Chinese people and rushes here. As for the copywriting, I would highly recommend:

09

From "Qi Pa Shuo" Li Dan.

This was one of Li Dan’s views in the debate topic "Should Adults Hide Their Collapses" in the issue of "Qi Pa Shuo" at that time. I happened to read that issue, and this sentence came up at that time. Hot search.

To be precise, this is not a sentence of copywriting, but it directly hit me when I read it, and probably hit many other people, so it was logical that it became a hot search.

No matter when, there are always various small and big things that break down in adult life. The reason why they hit me is because I said "forget it". Thinking about it now, although there may be something behind it It is helpless and bitter, but it is actually a mediocre way of doing things and a compromise in life.

Regardless of whether it collapses or not, whether it is necessary to hide the collapse or not, I still hope that everyone will face a collapse, forget about it less, and don’t deceive yourself.

10

You don’t need to make a fuss about the love of young people

From UnionPay’s “Monster Family”

In the face of the people who are about to take control of consumption Generation Z born after 1995, I think this perspective is really great. What I see is tolerance and the ability to accept the different loves and lifestyles of young people.

If you still use the didactic method, or use the simple and crude "catch" before, or impose your own universal view on them, then it will be like children listening to adults talking boringly. If so, I feel helpless and helpless.

So, there is no need to make a fuss about the love of young people;

Let the rights be younger and make the youth more special

. This should be the attitude of all young brands.

/

So, do you have any favorite copywriting recently?

Article | Mu Mu Lao Zei (Official Account ID: mumuseo) hot pot is getting more and more expensive , what’s so expensive about it?

As a Chongqing native, I can swornly tell my friends from outside that Chongqing’s hot pot is definitely the best in the country. Not only does it taste the most authentic, but it is also the cheapest.

Today, I can confidently say the first two sentences, but in the end, regarding the "price", it seems a little different now.

From the perspective of hot pot merchants, the cost of refining old oil is actually higher than that of new oil. It needs to be stored and re-refined, and the old oil needs to be submitted to relevant departments for review. Therefore, from the cost In terms of profit, old oil is not only cumbersome, but also less profitable.

As for new oil, although it lacks the smell of old oil, when it is implemented to consumers, a pot fee will inevitably be charged, so the overall price will naturally go up.

Especially after the "old oil" rectification, almost every hot pot restaurant in Chongqing began to charge a pot fee. This is the first reason why hot pot has become more expensive. If you want to dig deeper, the cost of ingredients for old oil is low, but the labor cost of refining old oil is extremely high (many stores do not refining old oil). Taken together, the cost of old oil is actually higher than that of new oil.

In the eyes of merchants, new oil has lower costs and higher profits, so of course they will choose new oil. After it is implemented to consumers, they will be charged a pot fee for every hot pot table. Naturally the price has become higher.

Of course, the increase in hot pot prices is also inseparable from the increase in various hot pot ingredients, labor costs, rent, water and electricity.

All in all, the average price of 80 yuan per person for a hot pot meal in Chongqing can only be considered average. If you encounter an affordable fly restaurant, the average price per person is 50 yuan, even if you pick it up and get away with it.

The per capita consumption of 80 yuan is not considered low in Chongqing. With this expenditure, you can eat a hot pot, a barbecue, or a fried chicken. The difference between them is very small, probably Somewhere between "I can make this at home" and "I can't make this at home".

Hot pot, most people in Chongqing can easily make a decent meal at home, so why go out and spend "wasted money". Therefore, those delicacies that “I can’t make at home” have become the choice of more Chongqing people.

If you let me choose, as a barbecue lover, the answer is obvious. I am obsessed with barbecue to such an extent that I ate barbecue three times in five days, whether it was Japanese or Korean.

The reason why eating hot pot is much more expensive now than before has a lot to do with the market industry and the current average consumption level of people. Prices have increased significantly, and the wages of diners have also increased. Therefore, the current operating costs of hot pot restaurants will only increase. If the original consumption level is maintained, it is actually difficult for hot pot restaurants to support their operations, so there is no price increase. If so, it would be difficult to maintain balance.

This aroused public indignation among my friends. When I asked them out for barbecue for the fourth time, I received rejection from all of them. In the end, I could only go out alone to find food.

Eating barbecue alone is a challenge for Youpin, who has to endure loneliness and the attention of people around him; it is also a test for a barbecue restaurant, as one person cannot order a few Dishes may not meet customer needs.

I picked up my phone and found a Japanese restaurant that had a barbecue set meal for one person for only 68 yuan. It was tailor-made for me. I excitedly walked to the door of the store and found that the decoration was pretty good. The kitchen of the barbecue restaurant was open, giving it a Japanese izakaya feel.

The row of seats in front are prepared for guests who come to eat barbecue alone, just like a sushi restaurant, so that they will not be embarrassed by sitting alone at a large table.

On the walls are some Japanese-style illustrations and posters, as well as some menus, shop slogans, and colorful wind chimes, which reminded Yupin of "Natsume's Book of Friends", which was very healing.

The store has also prepared a kimono experience, where diners can wear traditional Japanese clothes and enjoy Japanese barbecue to be more immersed.

I found a seat and sat down, and a little brother immediately came to pour water, and also served a side dish, which contained three different ingredients, including seaweed, kimchi, and clams.

Clams are sweet and spicy, very appetizing, seaweed is sweeter, and kimchi is sour, taking into account the tastes of different people.

Because I ordered a meal for one person, there were very few ingredients that were served to the naked eye. Each portion was only two or three pieces. Fortunately, there were many types of ingredients, and this meal was very rich. . Especially this barbecue platter, it’s really delicious!

In general, this 68 yuan set meal is quite worth it. If you want to have a good meal occasionally, barbecue will be the best choice. A good choice.

And a barbecue restaurant like this can be said to be a benefit for young people living alone in Chongqing. Even one person can come here to eat without any embarrassment.

To get back to the subject, if I had to choose between barbecue and hot pot, I don’t think I can give an answer. Both are my favorites. Depending on your mood every day, what you like to eat is also different. You may even like hot pot today and barbecue tomorrow. What are the reasons why you can’t get an offer?

It’s almost the end of August, and most fresh graduates have completed their “cloud defense”, which also means that they are about to enter the stage of graduation and leaving school. . At this point, have you got your favorite offer?

I guess the answer from most students is: No! Regarding a job, many people may think that I have been serious about it for four years in college. dang) study (bu) study (ji). Now that you have completed your studies and graduated, isn’t it natural to get an offer? That’s wrong. The offer is only what you “want”, not what you “deserve”. This "deserve" refers to what you have learned, thought, and done during your four years of college study and preparation for job hunting and interviews. What kind of accumulation will you get in return?

Why are many students still unable to get offers?

Many students feel that they have worked very hard and submit their resumes every day to the boss for direct recruitment, recruitment, and recruitment. , and even took the initiative to send messages to the boss, but there were very few interview opportunities, let alone an offer. Are you really so far away from a job? We are also recruiting people recently. Let me take a look at the resumes of two of the job seekers:

Although there are only a few exceptions like this, the vast majority of job seekers There are also various problems with resumes. Among the resumes we receive, basically only 1 out of every 80-100 resumes will be notified for interview. The situation of many other brother teams is similar.

The "2020 College Student Employability Report" jointly released by Renmin University of China and Zhaopin Recruitment shows that the top reasons why graduates did not receive offers mainly include:

Too confused , I don’t know what kind of job I should choose;

Failed to meet the employer’s requirements; submitted too few resumes;

Received too few interview opportunities;

I don’t pay enough attention to finding a job and I am not actively looking for a job;

The pneumonia epidemic has affected the pace of my job search;

There are few channels for obtaining job opportunities;

I am not satisfied I asked for the job.

Compared with students who have already received offers, the reasons for the top rankings are: relevant internship experience; clear job search goals; rich social practice experience; high interview skills; professional and prestigious school background.

It can be seen that, excluding factors that cannot be changed such as the impact of the epidemic, school, and major (the proportion is not very high), the main factors affecting job hunting include: clear career planning, social practice experience, Job preparation and interview skills and attitudes.

Some advice for students who have not yet received an offer

1. Have a clear career plan

This is a strategic goal.

Only by having clear career goals for what kind of industry to enter and what kind of job to choose can we make targeted preparations, thereby increasing the success rate of job hunting.

For those students who hold the idea of ??just finding a job to support their families, it is recommended that they make longer-term career plans. For example, my goal is to be a product director in 5 years, so what is the first step? Starting from product internships and assistants and gradually accumulating, or do I want to be exposed to interaction, design, and operations, and then change careers to become a product manager? I I feel that there are no problems with the above paths, but I am afraid that if I just find a job or make other choices first, it will be too late to look back later.

For example, I interviewed a classmate who was in an investment and operation position a few days ago. After graduation, he went into sales. After a year of working, he found that his personality was not suitable, while all the classmates in the same class were already in the operation position. He was doing very well, so he also wanted to switch to operations, but at this time, the career gap had widened.

There are also many students who don’t have to rush to find a job after graduation. They can go home to grow old or take advantage of this rare time to travel for a few months. If there are gaps in their life resumes, they will find jobs later. Deduction items.

2. Efforts to match needs

What do general HR or front-line managers look for when screening resumes? Different people have different inspection points, but The following items are basically the key points:

-Whether the skills meet the job requirements. For example, I want to recruit an operations designer. At present, the main tools used by team members are PS and Sketch, so the job requirements will also be stated. , and the job applicant's resume states that he is proficient in AI and C4D. Although he can also do design, it will be inconvenient to collaborate with team members. In fact, it is easy to learn a software and it can be emphasized that it matches the needs of the company.

- Let your work speak for itself. For designers and product managers, nothing can better reflect their strength than a portfolio. However, the design of the portfolio also needs to pay attention to some issues. For example, in order to increase the thickness of the portfolio, many students include various works, including:

illustrations, icons , UI, poster, VI design_magpie, in fact, some of the works in it are not within the scope of my consideration. In order to increase the thickness, I also put some works of poor quality in it, which eventually became a minus point. Therefore, students should pay attention to the following when designing their portfolios:

a) Give priority to displaying works that match the position b) Focus on the essence rather than too much,

c) Try to reflect complete thinking and design process

-Internship experience is very important

What you learn on campus often only focuses on theoretical knowledge, which is far from the needs of enterprises. However, those students who have participated in social practice will Their job skills, workplace working methods and other aspects have been improved in practice, making them closer to the company's employment requirements. These practices include: corporate internships, various industry competitions, etc.

3. Pay attention to details

As Zhang Yiming said in a recent article, "The more senior talents are, the more basic qualities they need to look at." For newcomers entering the workplace, some basic qualities are not clearly required in the JD, but they are indeed more important when screening resumes. For example, your level of care is the basic guarantee for the quality of all your work and output.

As well as the inexplicable language errors, spaces and English punctuation in the self-evaluation of another student who invested in new media.

4. Job preparation and interview skills

Do you know about this company before submitting your resume? When you got the interview notice, did you do any homework on this company in advance? If the interviewer asks relevant questions during the interview and you cannot answer them, it will give the interviewer the impression that you do not have a positive attitude towards things and have no self-motivation, and the opportunity may be missed.

Interviewing skills are not innate. We also need to actively prepare before the interview. For example, after receiving the interview invitation, we can search for the company’s interview questions and written test questions through the Internet and find the best answers. You can find Classmates helped as interviewers and practiced their expression and adaptability through mock interviews. The questions mentioned above cannot 100% help you find a job. Everyone's situation is different and requires systematic thinking and preparation. There are no shortcuts.