It just came off the shelf. It's pirated. This game, which ranks first in the paid list, has released a signal.

Where there is money, there is piracy.

At the end of last month, many people lamented that even the Apple Store became less free, leaving small and medium-sized game companies and independent game developers without food.

There is a simple reason. The developer of Apple AppStore found that when the game was submitted to the App Store, there was a note notice: "According to Chinese laws, the game needs to obtain the approval number issued by the General Administration of Press and Publication of China. Therefore, please provide us with the approval number of any paid games you plan to release in Chinese mainland or games that can be purchased in the app before June 30, 2020. "

This key point is in the notice of "providing any paid game or the approval number of the game that can be purchased in the app before June 30", which indicates that the days when you went to the Apple AppStore for the first time to earn income without obtaining the version number are gone forever.

One of the most common meanings that some game developers told me after learning this notice was that the rice bowl was taken away. What should I do?

I want to say that some people's cheese has been passive, but developers of passive cheese, don't you think your cheese has never grown big? Why?

For example, this epidemic suddenly revived an old game.

20 12 in may, plague company developed by British game studio NDEMIC CREATIONS was launched globally. The game sets the player to throw a deadly virus on the earth, constantly correcting the infectivity and drug resistance of the virus to cope with the ability of human beings to cure diseases until the earth becomes a wasteland.

In the form of spreading virus, the game shows players the knowledge of the mechanism, way and principle of virus transmission.

When it happened in COVID-19, the game became popular again, and even reached the top of the paid list for a time. At the end of February, some users searched the App Store in China and found that the game could not be found. However, users who have already bought the game will also remind them that the developer has removed the app from the App Store when the update plague company is no longer available.

On the other hand, shanzhai games have been successfully put on the Apple Store, and Plague Company was taken off the shelves just before the new Apple regulations appeared.

According to media reports, after Plague Company went offline, a game with a highly similar gameplay and values set from seizing the earth to saving the earth broke into public view. This game is called "the antidote to epidemic disease". However, The Antidote for Epidemic was accused of copying Plague Company. On March 5th, the score in the App Store was only 1. 1. Such a low score is quite rare in the game world.

The fee of "epidemic antidote" is monthly, the original price is 98 yuan RMB per month, and the promotion price is 28 yuan RMB, which is much higher than the price of "plague company" which is only 3 yuan RMB. Secondly, the gameplay and picture of "Antidote to Epidemic" are highly similar to "Plague Company", and players accuse it of copying "Plague Company".

However, except for the Apple App Store, most of the app stores on other Android platforms didn't give the green light to such a popular and cottage game as Antidote to Epidemic.

It is understood that because the game has no version number, the hardcore alliance (Huawei, VIVO, OPPO, Meizu, Gionee, Coolpad, Lenovo) channels do not have this game.

Prepared game manufacturers will basically not be affected and affected. However, in order to pass the test, the routine of attracting customers first and taking the lead is no longer feasible.

For game developers, it used to be simple to deal with Apple rules, but now it has to be parallel. Moreover, it will be difficult to continue some past edge-ball behaviors.

Especially for small and medium-sized enterprises and ordinary developers, it is difficult to win the version number in a short time, which is also a good thing for the industrial environment.

Usually, some game companies like to play the routine that the same game can "copy" multiple games, modify the UI, game names, characters and other elements and put them on the Apple Store.

According to the statistics of Southern Metropolis Daily from June 20 18 to June 2008, among the best-selling free games in the AppStore, 58 have no version numbers or "fake version numbers" and are called "driving without a license".

My friends hesitated for a while and all chose the latter.

Zhang Shule People's Network and People's Posts and Telecommunications columnist, Internet and game industry observer.