A detailed tourist attraction promotion plan

Nowadays, with the arrival of people's entertainment era in the tourism industry, more and more people are beginning to travel. Which tourist attraction should they choose? This is something that needs to be considered in the daily operation and marketing of tourist attractions. Today Queqia Marketing brings you a detailed tourist attraction promotion plan. A detailed tourist attraction promotion plan with 7 good ways to quickly promote tourist attractions: 1. Make a good video, and then promote it on well-known websites such as Baidu, Toutiao, Taobao, and some travel websites. 2. The video can be played and promoted on local websites. 3. Take photos of tourist attractions, and then advertise them on street lampposts in local cities. This awareness promotion is very important. Whenever you enter or leave your city, you can remember which attractions are and which attractions are worth traveling to. 4. Leave the tourist attractions to the tourism company to operate, and then share the profits in proportion. The tour guide will recommend the tourist attractions to you by people who travel to the local area every day, and then give the tourism company a share. This will increase the number of tourists visiting your attraction. 5. Advertise free or half-price on holidays, so the advertising intensity will be greater. 6. Make your attractions into small pictures or slightly larger language reminder slogans, and post them in snack bars or larger hotels. This kind of advertising can be very powerful. 7. You can take photos of the good scenery in the scenic spots and make them into booklets and put them in all hotels. You can distribute them to the guests staying in the hotels at any time for others to see. You can also ask people to distribute them to passers-by so that others can see your scenic spots. Gradually I was recommended by others. The following brings you a detailed tourism attraction promotion plan: 1. Introduction to Nanping’s tourism resources Nanping is an important tourist area in southeast China. It is located in the northern part of Fujian Province, commonly known as Northern Fujian. It is the earliest developed inland hinterland in Fujian. Northern Fujian is rich in tourism resources and is one of the rare tourism resource-intensive areas in East China. The majestic and beautiful mountains and rivers, a wide variety of biological resources, the splendid history and culture, and the rich local customs all form a tourism resource with unique northern Fujian characteristics. At present, there are 181 first- to third-level medium and high-end tourism resource entities (Yanping Mangdang Mountain, Jianyang Kaoting Academy, Jianyao Ruins, Jianou Wanmulin, Shaowu Tiancheng Rock, Li Gang Temple, Heping Ancient Town, glossy Wujun Mountain, Wuyi Tianchi, Shunchang Huayang Mountain, etc.). Wuyi Mountain is one of the only four "World Natural and Cultural Heritage" places in the country. It integrates scenic spots, nature reserves, tourist resorts and Fujian Provincial Tourism Economic Development Zone. The provincial scenic spots in Nanping include: Yanping Mangdang Mountain, Pucheng Fugai Mountain, Jianou Guizongyan, Songxi Zhanlu Mountain, Zhenghe Donggong Mountain. There is also Yanping Lake in Nanping City with a water surface of 120,000 acres, which is a good place for summer vacation. In recent years, on the basis of sightseeing, we have focused on developing more than 10 special tours such as tea art, study, Zhu Xi site inspection, ancient ceramics, forest bathing, scientific research, trailers, and folk customs, which have aroused great interest from tourists at home and abroad. interest. The following is a list of some attractions. 2. Analysis of target customers of Nanping tourist attractions (1) Target market The target market position of Nanping tourism is centered on northern Fujian, radiating outwards in a circle to surrounding areas and provinces, with Fujian Province As market entities, the southeast coastal zone and East China are the main target areas. Attached to Wuyi Mountain, it extends to surrounding coastal economically developed areas and overseas markets. With the main concept of "walking into the mountains and forests, getting close to nature, and returning to simplicity", it follows a four-in-one leisure and friendly tourism route of "tradition, folk customs, nature, and simplicity" to attract people who pursue "natural simplicity, freshness, and tranquility" as their life attitude A type of group is the main target customer. (2) The main target customer group is a group that pursues "natural simplicity, freshness and tranquility" as their life attitude. &;;The age characteristics are basically positioned in middle-aged and elderly people. Young people are the potential customer base. amp;;A group that pursues relaxed leisure travel. amp;; A group that pursues a sense of family and is keen on "family travel", where three generations travel together on warm travel routes. Based on the fact that Fujian is the hometown of overseas Chinese, overseas immigrants and overseas Chinese can serve as potential growth customer groups. &; Targeting working-class people who tend to travel short distances within a certain geographical area.

3. Website Construction Since the travel agency currently does not have its own website, and a website that covers all tourist attractions in Nanping has not yet appeared, the only website involving Nanping tourist attractions is the website of the Nanping Tourism Bureau, but it only It is a government website, not a commercial website. In order to better promote Nanping tourism resources, the construction and put into use of "Nanping Tourism Network" has become inevitable. In the process of website construction, we should focus on considering the impact and role of the website on marketing effects, so that the website can become an effective online marketing tool. And due consideration must be given to the production of content by taking into account one's own situation, capabilities, resources, preferences of user groups, and profit models. (1) Functions of the website amp; introduction and description of tourism resourcesamp; frequently asked questions (FAQs)amp; selection of travel routes and knowledge managementamp; online question consultation, online helpamp; instant information serviceamp; ;; Immediacy and system functions (such as ordering, payment, transmission of online systems and information presentation) &;; Member management, member login, member community, member communication &; Advertising management &; Mailing list &; Website Map & website traffic statistics system. (2) The content of the website amp; travel agency information and reputational image amp; tourist attractions, tourism resource introduction and display amp; tourism news and culture amp; customer service information, such as tour guides, transportation, hotels and other information amp; ; Promotional information, boutique routes, special routes &; Sales and after-sales service information &; Safety information, travel knowledge &; Public information, forum communities such as travel forums, holiday forums&; Transaction security and contract insurance &; Tourism planning, training, and recruitment (3) Website service means amp; establishment of online forum community amp; FAQs amp; timely information services amp; online consulting services amp; member communication services amp; email and Online form & provide users with online demonstration IV. Internet marketing methods (1) Selection of search engine marketing model Since the current market of Nanping tourist attractions is only limited to the local area, areas outside the local area rarely know and understand the beautiful mountains and rivers of Nanping. To break this dilemma, first of all, I chose the search engine marketing model to promote the "Nanping Tourism" brand and website. 1. Free directory search engine marketing Submit website information to classified directories and search engines and choose to register the URL in the following free directory search engines to gain the opportunity for the website to be included in the search engine 2. Paid directory search engine marketing: Choose to classify in yahoo Directory advertising 3. Paid technical search engine marketing - search engine advertising strategy: Since the target market of Nanping tourist attractions is mainly in the southeast coastal area and the East China Economic Zone, well-known domestic search engines such as Baidu, Sogou, and iAsk will be selected. Yahoo Chinese, Zhongsou and other search engines are used to place keyword ads, and because Nanping Tourism has a certain potential overseas market, relatively few keyword ads can be placed on Google. First, we determine the search engines preferred by users by analyzing the Chinese search engine market survey report of CNNIC that year, and then determine which search engines to place keyword advertisements (free and paid) based on the market share of these search engines, and in which keyword advertisements should be placed in each search engine. The proportion of investment (paid) that search engines want to put into keyword advertising. With the development of computer technology and the widespread use of computers, the Internet is flooded with information. Searching for information in a frustrating sea of ??information can be like looking for a needle in a haystack. It is this mixed information that has achieved the status of search engines. Nowadays, technology-based search engines like Baidu have won the favor of the majority of netizens. When most netizens are looking for information on the Internet, they usually search for relevant web pages through search engines, and then select the information they need. Therefore, paid technical search engine marketing is the most critical part of search engine marketing, and whether it is done well or not is related to the success or failure of the entire marketing strategy.

Obviously, to promote Nanping tourism, it is inevitable to choose Baidu keyword bidding ranking. Google's AdWords investment is relatively small. (1) Baidu keyword bidding ranking (2) Google's adwords provides us with a lot of reference for setting keywords through the above two methods, making it easy for us to know which keywords to put in are more effective and better for Nanping tourism Points bring benefits and play a role in website promotion. Therefore, we choose the following five keywords. 4. The selected keyword combination is tourism, Nanping tourist attractions, Nanping special attractions, leisure travel. In order to achieve the effect, we can register different web page URLs for different keywords, which is more effective than just registering the homepage URL. And at the same time, it is particularly important to register the most commonly used name in an industry. For example, the simplest name "tourism" is searched very frequently. In addition, we also registered keywords that potential customers may search for, such as "leisure travel". Regarding website optimization, when keywords appear in the corresponding title or web page description, different titles and web page descriptions should be paired with different keywords, and meta tags, web page tags, etc. should be optimized and designed. 5. Keyword advertising budget control Nanping tourism target customer group is domestic in a broad sense. For domestic customer groups, Baidu search engine is the most commonly used. More people are willing to use Baidu search. As for the current domestic search engine In terms of usage, Baidu ranks first and Google ranks second. Therefore, the amount of advertising investment must be treated differently. (2) Email marketing model After the various services and functions of the travel network are improved, detailed user resources are obtained through backup of customer membership registration information, customer satisfaction lists and feedback information, that is, customer email address resources are obtained, and started to be adopted Internal list email marketing and external list email marketing are used to promote online brands, travel agency business, and online brands and websites. 1. Internal list: Also known as the mailing list, it is a way of using the registered user information of the website to carry out email marketing. We will regularly send information related to Nanping tourist attractions to members, and use member newsletters and electronic publications to carried out in a form. Member Newsletter: The content includes recent preferential routes and promotions, hotspots, preferential policies for members, as well as passenger services and consultations. amp;; Electronic publication: The purpose is to spread Nanping tourism culture, display the beautiful scenery of Nanping mountains and rivers, share the fun and anecdotes of Nanping tourism, and introduce and promote our products, services and websites. Since the Nanping tourism brand is still not well-known, the internal email address resources of the Nanping tourism network that will be built will not be very objective. The internal list email marketing effect is far from enough to achieve the promotion of the Nanping tourism brand. We will choose to focus on External list email marketing and actively build email addresses of potential users. 2. External list: Use the email addresses of users of professional service providers to carry out email marketing, that is, send information to users of service providers in the form of email advertisements. &;; Build a mailing list and use the mailing list to promote the Nanping tourism resource brand and website. amp;;Send an email: The content should include an introduction to the travel agency’s website brand and services, promotion of popular tourist attractions, recent promotional activities, etc. The email should link to the Nanping Travel Network, as well as relevant important information about the travel agency. &; Send e-cards: holiday greeting cards with Nanping scenic spots as the background or template. All email information is updated once a week, and the sending cycle is maintained within one week. Customers generally do not log in every day for our products, but in order to attract those new customers, we should insist on updating and sending emails in a short time to promote and promote our products. 3. Network brand building and dissemination in email. Email information plays an important role in disseminating network brand information. Therefore, while carrying out email marketing, make full use of the function of email to transmit network brand information, and the purpose of promoting network brands has been achieved. .

The specific methods are as follows: amp;; design an email template containing the company's brand logo;; the email elements are complete and reflect the corporate brand information;; design a reasonable signature file for the email; amp; use corporate electronics in business activities The email address should be used instead of a free email address or a personal email address; the email format for corporate external communications should be unified; in electronic publications and member communications, the company's brand logo should appear in an important position in the email content. (3) Web2.0 Marketing - Blog Marketing: Holiday Travel Agency is currently a small business and has limited funds for online marketing. While using search engines and email marketing methods, it is necessary to use blog marketing. Blog marketing can not only directly bring potential users, but also greatly reduce website promotion costs. It also provides opportunities for users to obtain information through search engines and increases the number of corporate links. In the Tongcheng travel blog community, a good blog post will drive a group of community travelers to experience it, and then upload pictures of scenic spots, hotels and even restaurants taken during the trip to the platform, because this information is created by the majority of tourists , its source and quantity are massive, and the massive dynamic information will attract more tourists, and more tourists will create more information, thus forming a virtuous cycle of information creation. 1. Selection of blog marketing form: Choose a blog hosting website with a large number of visits and a relatively high reputation (you can analyze and judge with the help of Alexa global website ranking system and other information). 2. Blog content and form: Blog articles and content forms should be diverse, and continuity should be paid attention to in terms of time. amp;; Use appropriate covert communication methods to implicitly include corporate culture, services provided, service concepts, etc., and influence the audience in a subtle way; Use articles, pictures, videos, etc. to promote different themes; ; Establish a community to provide audiences with discussions and exchanges on different contents&; Upload a large number of videos related to the travel agency's group tours and scenic spots, as well as exquisite videos of the scenic spots. &;; Link to the address of Nanping Tourism Network and other tourism-related information website addresses on the blog, such as hotels, air tickets, etc. amp;;Choose accurate blog keywords&;;Set up sections such as tour guide blog posts, customer and tourist blog posts, and celebrity travel blog posts for sharing travel experiences (encourage customers to write travel experiences or recommendations for the scenic spots they have visited, and at the same time Tour guides with writing skills in travel agencies are also encouraged to publish blog articles. In addition, celebrity effects can be appropriately used to attract more potential customers. (4) Viral Internet marketing methods For small businesses such as Nanping Holiday Travel Agency, small businesses can be selected. Large-scale viral marketing strives to achieve effective dissemination in a small area to achieve the role of tourist attractions and website promotion. Specific methods: create e-books with exquisite pictures of major tourist attractions in Nanping and place them in prominent positions on the website. Available for download. amp;; Produce a series of e-books of legends and stories about Nanping’s major tourist attractions, and place them on the website for download; amp;; Use Nanping tourist attractions as backgrounds or templates to make blessing cards, and pass them in the early days of holidays. Emails are sent to email users from internal and external lists. 5. Marketing effectiveness evaluation and analysis Marketing effectiveness is a summary of marketing activities and an indispensable quantitative indicator for controlling the implementation of marketing strategies. We should comprehensively apply various indicators. Evaluation indicators monitor marketing effectiveness in a timely manner.