English Translation (2)

If you go into details, everything is a brand, because we build an understanding of the world by creating associations about it.

If you start to think carefully, everything is a brand, because people's understanding of the world begins with association.

Even words are brands. When I say "speed", you will think of sports cars and so on. People are also brands. When people see you and even hear your name, they will think of your image.

Even words are brands. When I say "speed", you will think of cars driving at high speed and so on. People are also brands. When others see you or hear your name, they will remember the impression you left in their minds.

In a company where customers can see people, such as a service company, people are largely part of the brand. But brand is a more complicated symbol. It can convey six levels of meaning:

1. Attribute: The brand cares about certain attributes.

Customers go to companies in the service industry to see employees, and employees can also be part of the brand. But it is a very complicated symbol, which contains six meanings: 1. A brand represents a certain quality.

Mercedes means expensive, well-made, well-designed, durable and prestigious cars.

Mercedes-Benz represents an expensive, perfectly manufactured, top-class engine, durable and well-known car.

2. Benefits: Attributes must be transformed into functional and emotional benefits.

The attribute of "durability" can be translated into functional benefits. "I don't have to buy another car for several years." The attribute of "expensive" translates into emotional benefits. "This car makes me feel important and appreciated."

Benefits: These qualities must be translated into functional and emotional benefits. Quality such as durability can be translated into functional benefits such as "I don't have to buy another car these years". Expensive quality can be translated into emotional benefits such as "this car makes me feel important and enviable".

3. Values: The brand also illustrates the values of the manufacturer. Mercedes stands for high performance, safety and prestige.

Value: The brand also shows the value of the manufacturer. Mercedes-Benz stands for high performance, safety and reputation.

4. Culture: A brand may represent a certain culture. Mercedes-Benz may represent German culture: organized, efficient and high quality.

Culture: A brand may represent a certain culture. Mercedes-Benz represents German culture: organized, efficient and high-quality.

5. Personality: A brand can project a certain personality.

Famous brand: A brand can be a famous brand.

6. Users: Brands imply the types of consumers who buy or use products. We hope so.

Users: A brand will cultivate a group of users who buy and use it. People will be full of expectations.

* Why is it a brand?

A strong brand is very important to both marketers and customers. Marketers need these because they:

O provides relatively high sales return, O has higher loyalty than weaker competitors, O provides opportunities for brand extension, O can recover quickly after making mistakes, and O can recover quickly from aggressive price promotions of competitors.

Why is it called brand?

A strong brand is very important to both merchants and consumers. Merchants need it because it can increase sales, help maintain customers' loyalty to the brand, provide opportunities for product expansion, have room for manoeuvre after making mistakes, and quickly gain the upper hand in the price war with competitors.

O has a longer life, O is very important to customers, O creates obstacles for others to enter this category, O promotes entry into related categories, and brands can extend to these categories and get a price premium.

It has strong vitality, which is very important for winning consumers. It provides a barrier for competitors to enter this field, which is conducive to the expansion of other related fields and ensures price stability.

They are important to customers, because they: o are regarded as implemented through it or with its help, o find it easy to choose, o use it to define/show themselves, o have a perceived consistent quality for it as a benchmark for brand consideration/selection.

Brand is very important to consumers, because with their help, they can understand products, make choices easily, position their own tastes, and stable quality assurance is a benchmark for consumers to choose brands.

The importance of strong brands emphasized above makes the process of building brands more important. This must be constructed and implemented as a part of the whole marketing process. As far as we know, marketing is a continuous process to make customers continue to prefer a particular product or service in the form of brand.

The importance of a strong brand is particularly important in the process of brand building, which is a part of the whole sales process. As far as we know, sales are based on brands, and consumers still like to buy a commodity or enjoy a service.

A brand is a combination of basic products or services, aspects that are not obviously specific to basic products or services, and non-products/services+/other aspects. Brands provide identity and differentiation for specific products/services. It is not only a sign on the outer packaging of the product, but also a sign inside the product.

Brand is a synthesis of goods or services, not just their appearance or something external, but the identity card of this kind of goods or services, indicating their differences from other goods or services. Brand is not only the pattern on the product packaging, it is the inherent thing of this commodity.