Analysis of 20 10 Coca-Cola Advertising

1, this advertisement was created by a foreign advertising company and adapted in China;

2. Use the characteristics of products (cool and cool) to sublimate and refine the creative symbol "Mahle", so that consumers can better feel humor and foreign culture, and strengthen consumers' understanding and recognition of brand and product culture. The refinement of symbols facilitates the effective spread of national culture across regions and languages on a large scale;

3. The whole tvc has no narration with linguistic significance, which is concise and has high memory;

4. The return of parrot's swaying hair is very creative, which further increases the personalized symbol of "Mahler" to be conveyed by the whole TVC.

After reading this advertisement, it is estimated that many people can't help but "hiss" when drinking coke.