Pepsi-Cola English advertising words

According to textual research, the word advertising is a foreign word. It originated from Latin advertere, which means to pay attention to, induce and spread. The following is what I brought, welcome to read!

English advertising words of Pepsi.

I think the characteristics of Pepsi advertising are:' full of movement, very visual impact; Advertisements are frequently placed so that consumers can remember them; Celebrity endorsements are all young and handsome beauties, which can attract young consumers well. The disadvantage is that advertising is superficial and has no connotation. However, this is not a disadvantage, because advertisements for drinks or foods are superficial and have a visual impact on consumers.

Coca-Cola: Athens Olympic Games-Advertising endorsements of Liu Xiang and Teng Haibin.

Impact: It is the first time that consumers really feel Coca-Cola.

Pepsi-Cola: Focus on the "music+sports" advertising model.

Impact: Young people who have won most of the market.

Petition analysis

Coca-Cola's Coverage Strategies for Different Markets

Pepsi:

First, the flank strategy: the principle applicable to the weak market is the principle of the enterprise, winning with creativity, attacking in areas where the opponent has not attacked, and occupying a market that does not exist originally. Start with young people and enter the vacuum zone of Coca-Cola. Diversification-1960s-fast food industry-high quality and efficient service

B. Offensive strategy-The application of this principle is applicable to enterprises ranked second or third in the market, considering the strength of market leaders, finding their strengths and weaknesses to attack, and minimizing the attack surface. Such as: price war, offensive McDonald's, offensive advertising.

Coca cola:

In the 1990s, Coca-Cola's advertisements also focused on the analysis of the advertising strategies of the younger generation Zhang Mei Nicholas Tse and Cecilia Cheung.

Coca-Cola-Uncovered Market Coverage Strategy-Each period has a globally consistent theme.

Offensive strategy-At the beginning of the 20th century, large-scale advertising activities were defeated by many imitators.

Pepsi-Cola-Flank Attack-Subjective Psychological Differences-The High Cost of Psychological Change harold hotelling

Pepsi:

Image description: It is very attractive and its market positioning is more suitable for young people. The only brand that can compete with Coca-Cola has made great achievements as a brand name, but there are also many people who are opportunistic from behind.

Product evaluation: teenagers' taste, hormone-free, similar to Coca-Cola, and reasonable price.

Related logos: Pepsi logo, Wish you Pepsi, United Arab Emirates, etc.

Personal feelings: cheerful, young, lively, fashionable, fresh, energetic, lasting and active.

Free association: blue, wish, Pepsi fashion shoes, sports

Coca-Cola/ Coke

Spokesmen: Chris Lee, Liu Xiang, She, Wilber Pan, Bae Yong Jun, Zhang Ziyi and Won-suk Park.

Image description: strong strength, good advertising, internationalization, static, long history, good reputation, many brands, comprehensive market, competitive, high market share and large scale.

Product evaluation: fresh, a little sweet and full of steam.

Related logos: Coca-Cola 26. 1%, about football advertisements and Cecilia Cheung advertisements.

Personal feelings: happy, fashionable, calm and full of vitality.

Free association: red, internationally renowned brand, modern management mode, carbonation

Classic advertising words of Pepsi-Cola

1898 fresh, delicious and Pepsi-Cola

1903 refreshing, clearing away heart fire and enhancing digestion

1905 delicious

1906 natural beverage-Pepsi

1907 Pepsi: delicious and healthy

Pepsi: Let you glow.

19 10 Drink Pepsi to make you satisfied.

On 1923, this is healthy: Pepsi tastes Pepsi, and you will like it.

1928 Pepsi, inspire your fighting spirit.

1932 Same price, double enjoyment.

Same price, double amount.

1940 Pepsi is your drink

The attractive taste of 1943

Pepsi: More is better.

1949 tastes the best and costs less.

1950 volume, greater vitality.

1953 fresh and refreshing

1958 love socializing, drink Pepsi, and rely on friendship.

1959 Pepsi makes you feel good

196 1 This is Pepsi, which belongs to the young heart.

1963 rise, you belong to a new generation of Pepsi.

1964 make yourself dynamic, you are a new generation of Pepsi.

1967 has a unique taste. Pepsi goes forward and enjoys the delicious taste of Pepsi.

1969 Life/Dedication You get it from life, and Pepsi gets it from dedication.

197 1 Days with Pepsi.

As Pepsi in 1973, please feel free.

Pepsi Challenge 1975, let your feelings decide.

1976 there is a Pepsi era.

1979 grasp the spirit of Pepsi and challenge Pepsi

1982 drink Pepsi and enjoy the delicious life! Pepsi times

1983 now experience Pepsi.

1984 Pepsi's new generation choice

1987 Pepsi: America's choice

Honey, this is what you need.

1992 can't live without it-Pepsi

1993 Young, happy and drinking Pepsi.

Pepsi 1995, no choice.

1996 has changed a new page: Pepsi.

Pepsi cola English advertisement

Pepsi was first established in New Bern, North Carolina, USA in the early1890s.

Pharmacist Keller Bradham. In 1898, "Brad's

Change "beverage" to "Pepsi" and beyond.

Registered in June 2006 1903. There are several theories about the origin of the word Pepsi. At present, the only two issues discussed on PepsiCo's website.

Caleb Bradham bought the name "Pep Kola" from a local vendor and changed it to Pepsi.

The word Pepsi comes from the Greek word "hope" π? ψ ρ, a medical term, describes the dissolution process of food in the human body.

Stomach. Dyspepsia is also a medical term to describe the problem that the stomach can't digest food normally.

Another theory about the origin of this name is that Keller Bradham and his customers just think that this name sounds good, reflecting the fact that this drink has a certain "pepper flavor" because it is a carbonated drink.

It is made of carbonated water, sugar, vanilla, rare oil and cola nuts. Whether the original formula contains pepsin is controversial.

In 1903, Bradham moved the bottling of Pepsi from his pharmacy to a rented warehouse. That year, Bradham sold 7968 gallons of syrup. The following year, Pepsi was sold in 6-ounce bottles, and the sales volume increased to 19848 gallons. In 1924, Pepsi received the first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, Barney oldfield, the pioneer of automobile racing, endorsed Pepsi.

Newspaper advertisements call it "bullying drink" ... refreshing and refreshing, and it is a good wristband before the game.

Pepsi went bankrupt during the Great Depression, largely due to

As a result of speculating on the sugar price that fluctuated greatly during the First World War, the assets were sold and Roy C. McGill bought them.

Pepsi trademark. Eight years later, the company went bankrupt.

Bankrupt again. The assets of Pepsi were subsequently acquired by Charles Guth, president of Loft Inc Loft is a candy manufacturer with a cold drink cabinet in its retail store. After Coca-Cola refused to give him a discount on syrup, he tried to replace Coca-Cola in the "fountain" in his shop. Then Guth asked Loft chemists to reformulate the Pepsi syrup formula.

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