Is Kweichow Moutai Co., Ltd. a state-owned enterprise?

Kweichow Moutai Co., Ltd. is a state-owned enterprise.

Founded in June 1999 1 1, the company was led by China Kweichow Moutai Distillery (Group) Co., Ltd. (Maotai Group), initiated by seven companies, and the group also became the main controlling shareholder.

It was listed and traded on Shanghai Stock Exchange in August of 200 1 year. By June 30, 2023, the accumulated cash dividend reached 208.653 billion yuan, which can be regarded as 65.438+004.42 times of the amount raised by IPO. In 2023, the brand value reached $87.524 billion.

Because Maotai has a relatively heavy history and culture, it also adheres to the concept of high quality as its positioning and development mission, and tries its best to provide customers with high-quality products and services. At the same time, it also allows employees to have a quality life and provide rich returns for shareholders. In terms of stakeholders, it also tries to be a more reliable partner. In the cultural image, highlight the sense of responsibility of big brands, and strive to shape a social citizen image that everyone respects.

The company has a superior geographical location. It is located in Maotai Town on the Chishui River in Guizhou Province. Its main business is the production and sales of Maotai liquor and Maotai series liquor. The leading product is Kweichow Moutai, which is the originator and one of the typical representatives of domestic Daqu Maotai-flavor liquor. It can be regarded as a business card of China, which is fragrant all over the world, as well as organic food and products protected by national geographical indications.

The company is divided into five lines in the development blueprint, namely, blue line, green line, white line, purple line and red line:

1, blue line

Focus on the growth of the ecosystem and create a beautiful industrial ecology, product ecology and channel ecology focus.

2. Green line

Practice the quality concept of "five craftsmen", build and improve the "365" quality management system, and build a beautiful quality ecology and natural ecology.

3. White line

The ecosystem focuses on strength, promotes digital empowerment, and forms a dynamic system of sustainable development through technology and digitalization.

4. Purple line

Around the inheritance of material and intangible culture, cultural exchanges at home and abroad, etc. , we will build a beautiful cultural ecology and * * * the same body ecology.

5. Red line

The focus is on safety, that is, integrating the safety production system and risk prevention and control system to create a beautiful ecological security.

abstract

The mission of the company is to brew a high-quality life. The core values of the company are "wine fragrance, honesty and harmony with people", and the enterprise spirit is "love my Maotai and win glory for our country". In terms of quality concept, we insist on "respecting principles, sticking to technology, storing enough wine and not selling new wine".