Paulfrank brand slogan

The most famous British company is Burberry Plaid, its iconic gabardine raincoat.

The original Burberry logo was designed in 190 1 and nicknamed "Equestrian Knight". If you look closely, you will find the knight riding a unicorn-a symbol of the Burberry family.

The knight held a flag with the Latin word "Prorsum" written on it, which means "Forward". Together with knight armor, it is a symbol of the company's groundbreaking progress in the field of coats.

Second, crocodiles

Lacoste is famous for its luxurious casual clothes, especially polo shirts with crocodile icons. The brand was founded by tennis star and fashion icon Rene lacoste, whose nickname on the court is "Crocodile".

There is an interesting story behind the crocodile. Obviously, it comes from a bet between lacoste and the captain of the French Davis Cup team. The captain said he would give the crocodile a suitcase if he won the game. Lacoste didn't win the suitcase, but he did get a nickname-citing the unique style he wore and his fierceness as a competitor. When Crocodile launched his clothing brand, he named the logo Crocodile so that his fans could recognize it.

Third, Adidas.

The three stripes in cooperation with Adidas have existed since 1949, and the founder of the company, Adidas Lechuang, built the stripes. The company's first slogan is actually "3 stripes brand".

1972, adidas expanded into the clothing field and created a new logo with three stripes-called clover. Its cross marks the diversity and potential of Adidas brand.

Today, stripes are only used in some products of Adidas, but due to the popularity of Adidas track in 1980s, it is still one of the most recognized clothing symbols. In 1990s, Adidas introduced a new logo design, in which three stripes are inclined and look like a mountain. This represents a "climb" to achieve personal and sports goals.