Tastin's brand advertising language

Tastin's brand slogan is "China Stomach, Love Fort China".

Tustin is a fast food restaurant specializing in "Chinese hamburgers". Hamburg, China is one of the highlights of Tustin. They replaced the bread embryo on the hamburger with freshly baked handmade bread, claiming to create a hamburger that is more suitable for China people. With such a small change, Tustin was unexpectedly sought after by young people.

From the opening of the first "Chinese Pizza" store in 20 12 to the explosion of "Chinese hamburger" in 2020, it took eight years for tasting to achieve a leap in business quality.

The signature of tasting is Hamburg, China. Although it doesn't break away from the hamburger collocation rule of "everything is in the middle of two bread embryos", it tastes more like "made in West Castle", which integrates Chinese cakes and Chinese food into hamburgers to form a brand memory point.

The characteristics of Tustin

In first-and second-tier cities, we can see McDonald's and KFC everywhere, while in third-and fourth-tier cities and county-level cities, except Wallace, we rarely see western-style fast food brands that beat him, which also means that the sinking market has great development potential. In recent years, Wallace's products focusing on food frequently appear problems, and the appearance of Tastin makes up for the vacancy of western cheap fast food brands and avoids confrontation with foreign giants.

China Western-style Fast Food Category Development Report 2023 pointed out that "cost-effective" and "affordable" were the first keywords of western-style fast food brands. As a new brand, Tastin can quickly gain a foothold in the sinking market precisely because of its "high cost performance".

Reference to the above content: Baidu Encyclopedia -Tastin