Corporate Culture of Hefei Wuxing Fruit Industry Co., Ltd.

First, the spirit of five-star fruit: "dedication, harmony, realism and innovation"

Second, the mission of five-star fruit: "Five-star fruit, a better life"

Third, the vision of five-star fruit:

1, I love the company, the company loves me, and I develop with the company; I respect my colleagues, my colleagues respect me, and I also make progress with my colleagues.

2. "Five-Star Fruit" has become the first brand of fruit industry in Anhui.

3. Become a respected and outstanding enterprise that keeps pace with well-known domestic fruit merchants.

4. Become a reliable fruit supplier for famous supermarkets and hotels in China.

Fourth, the strategy of five-star fruit:

1. Overall strategy: take Hefei as the center, radiate the whole province, and achieve the strength and ability to keep pace with domestic famous fruit merchants; Pay close attention to the operational innovation of resources, brands and services, so that the company can develop healthily and steadily with an annual growth rate of 10%; Gradually form a listed company group with integrated production, supply and marketing and diversified operation of fruit industry.

2. Positioning strategy:

(professional orientation): fruit;

(brand positioning): design and cultivate Anhui fruit industry leader;

(market positioning): based on a fixed target group, spread out in high and middle grades;

(consumption-oriented): consumers who adapt to public tastes, pursue high-quality life, and have certain economic income and cultural literacy;

(service-oriented): five-star;

(Price Positioning): The mass consumption is 5% lower than the market price, and the middle and high-end consumption is lower than or equal to the market price 1%.

3. Competitive strategy: Take advantage of the advantages based on brand power, personnel and culture, sales power, finance, supply chain and excellent management, and through effective integration, all elements reinforce and support each other, forming a pattern of "no one has me, and people have me to change", creating maximum value for customers and maximizing customer satisfaction, thus fully establishing the competitive advantage of five-star fruit.

5. The core values of Five-Star Fruit: People-oriented, the unity of goods and character. Five-star fruit is determined to become the first brand of Anhui fruit industry. It should not only provide customers with high-quality goods and services, but also have long-term high-quality character. High-quality goods and services are the concentrated expression of a company's comprehensive competitiveness, and are also the internal factors for a brand to gain popularity, reputation and loyalty in the market. Without this element, no matter how clever the sales promotion method is, its role will definitely be limited. High-quality character refers to the personality charm of company leaders and the professionalism of employees. A respected enterprise with a sense of social responsibility and a good public image must have a leading group who knows how to manage and operate, and at the same time, a highly dedicated, diligent and enterprising employee, which is the decisive factor for the sustainable development of the enterprise. )

Six, the philosophy of five-star fruit:

1, the thinking mode of five-star fruit: look at everything with dialectical, developmental and comprehensive eyes.

2, the style of five-star fruit: quick response, immediate action.

3, five-star fruit three disciplines: do not bully the upper and lower; Do not resort to deceit; No abuse of power.

4. Five stars and three principles: honesty; Customer first; Don't sell the future for short-term benefits.

5. Three criteria to judge the behavior of five-star fruit: whether it is conducive to the sustainable development of the company; Whether it is conducive to improving customer satisfaction; Whether it is conducive to balancing the interests of stakeholders.

6, the belief of five-star fruit: responsibility creates everything.

7. Five-star fruit work attitude: full of enthusiasm and go all out.

8. Five-star fruit team view: Five-star fruit is a team, only us, without "you" and "them".

Seven, five-star fruit commitment:

1. Commitment to customers: Maximizing customer satisfaction is the starting point of all our work.

2. Commitment to employees: respect and care for every employee; Care about the growth and development of employees.

3. Commitment to yourself: talk less and do more, never give up, and make a little progress every day.

4. Commitment to partners: take justice as benefit, combine justice with benefit, and seek a win-win situation.

5. Commitment to society: Take social responsibility and do your bit.

Eight, five-star fruit policy: general policy: continuous innovation, the pursuit of Excellence.

1, commodity policy: high quality, moderate price, high-end leading.

2. Market strategy: lock in the "high, medium and low" target market, create a unique market integration proposition, and lead the fruit consumption in Anhui.

3. Channel policy: maintain traditional channels; Leading new product channels; Seize high-end channels; Develop your own channels.

4. Promotion policy: promote brand promotion by commodity sales; Promoting commodity sales with brand effect.

5. Service policy: with absolutely superior product quality and first-class fast enthusiasm in the industry, we will win the complete satisfaction of customers.

6. Procurement policy: transparent process, reasonable quality, comprehensive competition and intensive win-win.

Management policy: lean management, reduce costs, seek truth from facts, learn and innovate.

8. Human resource policy: ensure the needs of departments, build corporate culture, promote business growth and promote the sustainable and healthy development of the company.

9. Financial policy: honesty, cooperation, stability and efficiency.

10. Investment policy: under the premise of conforming to the company's strategy, make overall planning, be safe and reliable, and strive for practical results.