The prices are about the same. These entry-level BBAs have more features than the top-end Civics.

The current automobile consumer market and environment are far less prosperous than before. In the past, sellers (manufacturers) dominated the market. They built one car and sold another, and whatever they built sold. But things are different now. Demand determines the market. The current domestic automobile market has changed from incremental to existing. There are many models that compete with each other based on models, configurations, prices, and even cross-level competition.

It is precisely due to the shrinking of the mainland's automobile market share and weak consumption that automobile companies have to continue to explore price ranges and adjust product sinking channels to gain greater living space and market share. Taking traditional luxury brands as an example, in order to expand market share and brand influence, brands such as BMW, Mercedes-Benz and Audi (BBA) have extended their product lines downward to the compact class and even the small car field.

Luxury brand car companies have lowered their product lines. On the one hand, they are targeting the car buying needs of young people and meeting the needs of young people pursuing luxury brands such as BBA. On the other hand, they are for sales.

It is nothing new now that you can buy a luxury brand compact car for the price of a top-end compact car. The prices of luxury brand models are often "dive". "scene. With a strong market price and no market discounts, the top version of the Civic (price: 169,900 yuan), compared with the BBA brand compact cars that often have a price discount of 40,000 to 60,000 yuan on the market, should we choose the Mercedes-Benz Three-pointed Star? Doesn't it smell good?

In the eyes of consumers, BBA has always been synonymous with financial resources, status, image, and German quality. This is the brand image and brand value that the brand has been accumulating. It is a long-term and lengthy process. Consumers' perception of a brand often lies in its brand value. Both are mid-level sedans, why does a BMW 3 Series cost 30,000 to 400,000 yuan, while a Honda Accord only costs over 200,000 yuan? This is where the product value and the brand value lie, which also depends on the brand culture and value positioning.

Just like South Korea's Hyundai Motor, it has always wanted to join the ranks of high-end luxury brands. After a name change, model design changes, brand value image promotion and other advertising and brand value output, it barely managed to gain a firm foothold in the North American market. Heel. In the Chinese market, Hyundai Motor's high-end brand Genesis had no choice but to withdraw from the Chinese market due to poor sales, but now it has re-entered the Chinese market with a new name and appearance.

A brand's values ??mainly lie in the recognition and recognition of consumers.

In real life, most of us think that the Volkswagen brand is a very ordinary family car brand, which is completely different from the BBA luxury cars. Little did they know that Volkswagen would also produce top-end luxury cars like the Phaeton. Because it is equipped with a Volkswagen badge, many people think that it is just an enlarged version of Passat, and its value is far less than that of a car with a BMW badge.

This story tells us that when it comes to picking up girls, you must never be low-key, you must be careful when choosing a car, and you must never joke about your lifelong happiness. If you meet a girlfriend who is blind, she will definitely be pissed off.

The workmanship of the BBA brand has always been well-known among luxury car brands. Compared with some cars in the household field, it is not only more exquisite in the selection of materials, but also more refined in workmanship. After all, as a mainstream luxury car brand, quality represents the brand image.

The Mercedes-Benz A-Class is a compact sedan with a fashionable and youthful appearance of the Mercedes-Benz brand. It is also a product of the Mercedes-Benz brand that has been launched in the main product channels. The main product positioning is the young car buying group born in the 80s and 90s. Mercedes-Benz A-Class, Audi A3, and BMW 1 Series form BBA’s youngest product matrix.

The interior design of the Mercedes-Benz A-Class adopts an upper and lower layered design. There are two pairs of 10.25-inch combined LCD screens in the center of the instrument panel, which have a strong sense of technology. The exquisitely crafted round air outlets, plus the interior The large area of ??genuine leather and exquisite stitching perfectly embodies the light luxury that the interior design wants to express. The addition of 64-color ambient lights is the finishing touch of this interior. The effect of ambient lights lit at night is enough to capture the hearts of young people.

The interior of the BMW 1 Series is also based on youthful and sporty style, and the BMW family design elements can still be seen. The workmanship and materials used are of consistent "BMW" level. Luxury, technology, and quality are the languages ??that BMW's interior design should express.

Compared with the two cars, the interior of the Audi A3 is more minimalist in style, and the highlights of the interior are not as bright as those of the Mercedes-Benz A-Class and BMW 1 Series. It is a more attractive type. But fortunately, the workmanship is fine, and a large area is covered with soft materials, so the touch and visual sense are not bad.

BBA not only pursues the exquisite appearance and interior, but also spares no effort in the pursuit of driving quality. Luxury brands have a deeper and unique adjustment and understanding of vehicle driving experience than ordinary family car brands. These three compact luxury cars have many similarities in improving driving quality.

First, both use a turbocharged engine to ensure sufficient power output and power reserve to provide smooth driving acceleration and driving control.

The second is to use a dual-clutch gearbox or an automated manual gearbox that can withstand greater torque and output power more directly to ensure that the vehicle has a better driving experience and driving pleasure.

Third, both front and rear dual independent suspensions are used to ensure the vehicle’s driving comfort and excellent road feedback. Although the chassis structure is similar, each BBA car company has adjusted the chassis There are differences in terms and understandings, but the purpose is to make the vehicle more comfortable and easier to drive.

Faced with the market environment of consumption upgrading, the BBA brand has also launched a more competitive product offensive. On the one hand, it lowers product prices; on the other hand, it provides more discounts through loan financing, extended vehicle warranty and vehicle maintenance. More importantly, the BBA brand uses costs in invisible places. Especially in terms of brand value. Different regions have different regional preferential policies, but the overall cost-effectiveness and strength of car purchases are pretty good. Among them, taking the Guangzhou area as an example, the Mercedes-Benz A-Class has a price discount of up to 51,000 yuan, as well as a new car gift package of 3,000 yuan, vehicle insurance subsidies, four-year maintenance and ultra-low loan interest rates.

The BMW 1 Series offers a price discount of up to RMB 66,000 in the Guangzhou area. Among them, the vehicle loan has a five-year ultra-low loan interest rate policy, and also includes a variety of car purchase gifts, replacement gifts and arrival. Store gifts and other related offers.

The Audi A3 has a price discount of 59,400 yuan in the Guangzhou area, as well as corresponding car purchase gift packages and ultra-low financial interest.

In our daily life, as the saying goes: "People rely on clothes, Buddha relies on gold." Each car model of different brands has a different personality. In this society, driving a BBA brand car gives people a completely different feeling than driving a mainstream household brand car, which directly reflects various issues such as personal living conditions, nature of work, personal financial resources, and personal taste. , so, in many cases, the car you drive determines the initial impression and evaluation of your friends around you.

That’s why buying a Civic is better than buying a BBA. You can date girls, do business, and make friends with ease. If you want to have a girlfriend, buy a BBA brand, which is a must-have tool for chasing girls. .

Ah, buy a Civic, you deserve to be single. (Some of the pictures in this article come from Autohome and film and television dramas. If there is any infringement, please inform us to delete it!)

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.