How to build a characteristic town

First, the principle of building a characteristic town

1. Maintain the uniqueness of the "characteristics" of the town.

The characteristics of characteristic towns lie in "characteristics", its charm lies in "characteristics" and its vitality lies in "characteristics". Therefore, maintaining the distinctiveness of the "characteristics" of cities and towns is the first principle of building characteristic cities and towns.

1) maintain distinctive regional characteristics.

Chongming has complete rivers, lakes and seas and rich water resources. The construction of characteristic towns should reflect the regional characteristics of "water town".

2) Maintain distinctive industrial characteristics.

Chongming is flat, fertile and rich in agriculture, forestry and fishery resources. The construction of characteristic towns combines the local industrial advantages, and strives to cultivate pillar industries, such as agriculture, forestry or fishing, to form their own characteristic industries.

3) Maintain distinct ecological characteristics.

Dense ecological forest, developed ecological agricultural base, green industrial system, ecological modern urban transportation system and low-carbon lifestyle determine that the construction of characteristic towns must conform to the construction goal of "modern ecological island" and maintain its distinctive ecological characteristics. For example, the concept of "ecology" is injected into environmental design, architectural design, resource utilization and protection, and circular economy.

4) Keep the style unique.

Small towns with different locations, different modes and different functions, whether hardware facilities or software construction, need to match their industrial characteristics, one town and one style, without duplication or convergence, to ensure the uniqueness of characteristics.

2. Keep the originality and vividness of local culture.

Local culture is the core of "small town culture" and one of the most attractive elements of a small town. A small town with only a shell and no vivid local cultural connotation is difficult to have vitality.

The so-called "authenticity" and "vividness" refer to the interpretation of the cultural traditions of small towns with unique social and ecological elements such as natural features, living customs and human production and labor. Chongming is rich in local culture, such as spinning, weaving, steamed cakes, wrapping jiaozi and other living cultures, folk culture such as homespun clothing display, traditional wedding ceremony, game culture such as pushing iron rings and walking on stilts, and so on. As long as you are good at development and utilization, you will definitely make the town exude attractive fragrance.

3. Combine with industrial development.

Many successful experiences at home and abroad tell us that the construction of characteristic towns must be considered in combination with industrial planning, so as to maintain the lasting prosperity of towns. At present, the decline of the functions of many small towns in Chongming is a negative example.

The functional orientation of Chongming Ecological Island limits the development space of many industries. Because of this, it is more important to choose and cultivate an industry suitable for the development of the town itself. A dynamic industry can gather popularity, attract people, logistics and capital flow, promote employment and prosper the market at the same time.

To build a characteristic town in Chongming, it is necessary to combine the development of agriculture, fishery, forestry, commerce and catering services with comprehensive planning, select industries suitable for the development direction of the town, and gradually develop into a strong support for the development of the town.

4. Give the town the function of eco-tourism.

Compared with traditional towns, the distinctive feature of characteristic towns is that they do not simply exist as a form of living, but are also a valuable cultural tourism resource and a place for trade, leisure and vacation.

Therefore, from roads, traffic, environment and architectural features, to functional layout and various facilities, from leisure and entertainment to catering business, everything should be carefully built from the concept of building an eco-tourism town, so that eco-tourism and modern service industry will become one of the industries on which the town depends and provide a steady stream of economic income for the development of the town.

5. Insist on improving people's livelihood as the foothold and destination of the construction of characteristic towns.

The construction of characteristic towns is not unconventional or a performance project, and its fundamental purpose is to improve people's livelihood. Therefore, the construction of small towns should not only embody modernization and ecology, but also embody humanization. The development model of small towns should not only serve the overall situation of eco-island construction, but also benefit people's lives.

Because characteristic towns generally choose to stay away from the existing bustling towns, road traffic, commercial facilities, cultural and entertainment facilities and other infrastructure. Must obey the humanized design.

Only by taking improving people's life as the starting point and destination of building a characteristic town can we reflect the real value of building a town and create a modern ecological treasure island where man and nature live in harmony.

Second, the functional orientation and suitable construction form of characteristic towns.

Functional orientation: Sexiao Town will adapt to the development trend of the big leisure era, and build a comprehensive, multifunctional and multi-format small-scale tourist area and ecological residential area according to the inherent requirements of improving Chongming's resource quality and tourism brand and cultivating strategic pillar industries. Focus on "three functions": ecological living function, tourism and holiday function, and industrial cultivation function.

Appropriate construction form: According to the industrial distribution and population distribution characteristics of Chongming, according to the functional division, there are two main mainstream models of Chongming's most potential towns in the future: the trinity model of residential life-eco-tourism-industrial development and the "post station" model of leisure, business and holiday.

The former, with unique folk houses, public buildings and supporting characteristic trade industries as the "shell", takes characteristic folk culture and life culture as the core, supplemented by the comprehensive utilization of surrounding characteristic tourism resources (natural resources, characteristic agriculture, characteristic fishery, etc.). ), and with the support of characteristic industries with regional characteristics, it forms a characteristic style full of life breath, and folk culture, tourism culture and industrial culture blend with each other and develop harmoniously.

The latter takes characteristic buildings with colorful ecological elements (such as antique national buildings or unique European buildings) as its "nest", attracting all kinds of characteristic operators (such as business, business, sports, entertainment and holiday hotels, restaurants and bars) and some wealthy people to "settle in" the town, making it a "post station" for special activities such as public leisure, entertainment, vacation and business.

The two models have their own emphasis, but they are not completely absolute, and can be appropriately integrated as needed.

Thirdly, some suggestions on the construction of characteristic towns.

1, overall thinking, system design

The construction of characteristic towns takes time, effort and money. The success or failure of its construction directly affects the development pace of Chongming and the living conditions of hundreds of thousands of people in Chongming, which is of great significance. We must focus on the requirements of urbanization and integration, and make overall thinking and system design.

From the functional orientation, layout and industrial development direction of the town to the specific number and scale, from the architectural style, functional design and supporting facilities of the characteristic town to cultural excavation and creation of "characteristics", from nesting to attracting investment, from planning and construction to management services, from the relationship between the coordinated development of the town and urban and rural areas to the relationship with the people's vital interests, we should systematically think and design, fully embodying the purpose of serving the construction of ecological islands and improving people's lives.

2, reasonable layout, pilot first.

Chongming Island is a narrow island from east to west. In order to avoid the waste of resources in the same latitude and the convergence of urban features and functions, it is advisable to rationally arrange points according to different geographical environments and clarify the key points in the east and west longitude. It is suggested to build the following three characteristic towns in the first batch.

1) Eastern region-focus on building a national fishing port town.

Taking advantage of the approval of the national fishing port, taking Chongming or eastern Changxing as the leader, and taking advantage of the industrial advantages of marine fishing industry, we will strive to build a "trinity" model of the "Oriental fishing port" town, and also accumulate experience for the construction of other towns.

The town design is characterized by the development of fishery tourism resources, seafood trade and the creation of marine food culture, with marine fishing and aquaculture as the industrial pillars, and finally forms an eco-tourism fishing port town with beautiful natural scenery, distinctive architectural style, strong fishermen's living atmosphere, prosperous seafood trade and solid industrial support.

In order to enhance the tourism function of the town, special exhibition halls such as "Marine Fishing Gear Exhibition Hall" and "Seafood Health Expo Hall" with unique marine cultural connotations can be built. On this basis, we will develop a variety of characteristic tourism resources such as forests, wetlands, mariculture, marine fishing, shallow water rafting, etc., and form a wider range of "fisherman's music" tourism circle.

2) Central region-strive to build a "post town" with European style.

In the central region, the forest park area is densely covered with ecological forests and the air is pure. Farmhouse, various leisure farms and holiday communities are broadcast at the same time. However, due to dense distribution, similar functions and lack of characteristics, it is difficult to gather popularity and waste resources seriously.

In this way, it will promote the surrounding tourism and promote the formation of "green eco-tourism circle" in Central China. It is suggested to build a European-style "post town" around the forest park.

This area has unique conditions. The dense forests and towering European-style buildings in the forest park have created "innate" favorable conditions for the creation of amorous towns.

In the design, lakes, rivers and forests are the architectural background, European architecture is the main body of hardware construction, western "leisure culture" is the core, and sports venues with western characteristics (such as golf, football, tennis, etc. ) are equipped around to create a unique exotic town. All kinds of liquid bars (bars, cafes, teahouses, etc.). ), special holiday houses (forest cabin, small house in the middle of the lake, etc. ), famous food, special entertainment and special sports are the most attractive features of the town.

3) Western region-focus on the construction of characteristic agricultural ecological towns.

Modern ecological agriculture is an important project and symbol of Chongming ecological island construction. Eco-agriculture in Lu Hua Town, western China, has its own characteristics, and it has the unique advantage of building an agricultural "green town".

"Green town" is suitable for adopting the above-mentioned "trinity" architectural model. Small towns can be characterized by agricultural products processing, agricultural science and technology exhibitions, green fruit and vegetable trading and characteristic management, supported by the construction of agricultural science and technology parks and eco-agricultural demonstration zones, and supported by surrounding tourist attractions such as Pearl Lake, and start the brand of eco-green small towns.

According to the characteristics of different regions, the rational layout of characteristic towns with different functions will form a complementary trend and mutual traction, which will inevitably promote the vigorous development of tourism, service industry and related industrial chains throughout the island.

3. Control scale and intensive construction.

The size of the scale follows three principles: economic principle, demand principle and intensive principle. The construction of characteristic towns not only needs a lot of manpower, material resources and financial resources, but also needs a lot of land resources, which is extremely expensive. Therefore, the scale must be controlled according to the actual needs to avoid serious waste of resources.

In addition, because the construction of small towns is still a new thing in Chongming, market recognition needs a process, and Chongming's three islands and four islands face water and inconvenient transportation. As a tourist resource, the market demand of small towns may be insufficient. Coupled with other unpredictable factors, it is not appropriate to blindly pursue scale. Economical characteristic towns not only make full use of resources, but also facilitate the management and adjustment of industrial strategy, which conforms to the principle of intensification and maximizes benefits.

4. Policy escort and mechanism innovation.

The construction of characteristic towns has a large investment and a long cycle. To ensure the efficient and orderly development of the construction of characteristic towns, there must be policy escort and mechanism innovation.

1) Establish institutions and formulate policies.

The construction of characteristic towns involves major issues such as economy, culture, politics and people's livelihood, so the government must set up special institutions and implement preferential policies. Personnel allocation, capital investment, land requisition, security, etc. , need a special structure to coordinate and cooperate. In addition, it is necessary to study various problems that may be encountered and formulate relevant policies and standards to remove obstacles and hidden dangers for the construction of small towns.

2) Deepen the reform of investment and financing system and establish a construction fund guarantee mechanism.

The investment in the construction of characteristic towns is huge, so the government must broaden the funding channels and reform the existing investment and financing system.

It is suggested that on the basis of government participation, we should seek strategic cooperation, encourage domestic enterprises, individuals and foreign businessmen to participate in infrastructure construction, real estate construction and supporting project construction of characteristic towns in various ways, and form an effective guarantee mechanism for joint efforts and funds of characteristic towns.

3) Innovating the investment mechanism in the later period of cities and towns to ensure the smooth progress of "building nests to attract phoenix"

The government should make great efforts to innovate the industrial investment mechanism and operation mechanism in line with the development of small towns, such as commerce, service industry and cultural undertakings, so as to ensure the rapid formation of "characteristics" and the prosperity of small towns after nesting to attract phoenix.

4) Innovating the mechanism of absorbing residents in small towns.

In addition to adopting the mode of homestead replacement and commercial housing operation, it can attract local village residents and some wealthy groups in other areas to enter the "nest", and it can also mobilize the residents of the original town to "replace the whole district" and quickly gather popularity. In addition, on the premise of meeting the needs of local residents first, due consideration should be given to relaxing the household registration restrictions and accepting foreign and foreign personnel to move in. Some houses are rented as "special holiday homes" to attract "temporary accommodation".

Forward-looking Industry Research Institute, the planning agency of characteristic towns, pointed out that as a new measure, the value created by characteristic towns needs people to understand with a long-term perspective, which is beneficial to the present and the long-term. If we can make a big plan and implement it from a high starting point, in the near future, the characteristic town will definitely make Chongming the most attractive place in Shanghai.