Tricked? Zhou Yangqing hired a foreign designer for RMB 500,000 to make a brand, netizens said: It’s like street stall goods

I believe everyone is familiar with Zhou Yangqing

After becoming a trend partner

I started making beauty products

Launched its own brand CODE MINT

However, the new brand packaging was complained by netizens

The design is too low

It feels like cheap plastic

Later, Zhou Yangqing posted a response to netizens

She consulted more than 60 design studios

In the end, she spent more than 500,000 to hire a Swiss designer

We also hired a VP from a former 4A advertising company

to ensure the internationalization of the design

However, some netizens said:

This 500,000 yuan is a bit unfair. Have you been tricked?

From the appearance of the exposed product, it looks a bit ordinary

The mint green shell with the black brand name

It seems to be a Nordic minimalist style

It looks no different from common makeup brands

Let’s take a look at the design effect

Is this a design that cost 500,000 yuan?

It feels very worthless

Removing complexity and simplifying is not simple.

Regarding this design,

Netizens also have mixed reviews. Same

Positive comments from fans:

Negative comments from fans:

This is not mint green

This color is called Qingqing, commonly known as Milk Blue

The color number is called codemint

Brand slogan:

Don’t be anyone’s role model, just be your true self

Every Imperfection

A Limited Edition

He also took a series of promotional photos as the brand founder

Is it simple or perfunctory?

What do you think? !