Corporate culture should be based on "honesty"

Corporate culture should be based on "honesty"

The word culture comes from the Book of Changes: Seeing Humanism Transform the World? This is the earliest interpretation of culture. Culture is actually made up of nouns? Words? There are verbs? Change? Two different words, so culture is interpreted by later generations as? Cultural person? The implementation of culture in an enterprise is called corporate culture.

In fact, China has never lacked corporate culture since its commercial history. At that time, it was not called corporate culture, but called business spirit. Talking about business spirit or corporate culture must be inseparable from the national humanistic tradition. Without this culture, it is difficult to pass it on forever. In China, the business spirit has actually existed for thousands of years? Benevolence, courtesy, wisdom and faith? The five words are vividly and consistently interpreted. No matter how gorgeous the words are, they cannot be separated from their basic meanings. In contemporary China enterprises, have they really done it? Benevolence, courtesy, wisdom and faith? There are very few enterprises with business spirit. Of these five words,? Letter? It is the ultimate ownership of other business spirits and the foundation of enterprise development and survival. In fact, the biggest common fault of contemporary China enterprises and contemporary society is that they have not been built? Honesty? Business spirit and moral system. All kinds of chaos in society and all kinds of crises in enterprises are missing? Honesty? As a result, when building corporate culture, we often break away from China's humanistic spirit tradition and pursue some false, big and empty ideas. First, big, special and unique? Words like this are often talked about by entrepreneurs. As a result, the basic principles of enterprise and life have been forgotten. Whether it is the fallen Sanlu or some enterprises criticized by the society, they just haven't been established yet. Letter? The result of management ideas and values.

In the process of enterprise culture construction, due to the limitations of the system, it is often interpreted as entrepreneur culture, which is sometimes not the expression of entrepreneur consciousness, but the embodiment of flattering people around entrepreneurs. Therefore, corporate culture will be misinterpreted by uneducated executives in communication, and even become a tool of corporate politics, violating the commitment to teams, shareholders and customers. In the long run, enterprises will lose their original core competitiveness, so the culture of dishonesty is popular all over the world, causing great harm to enterprises.

What is the order of cultural orthodoxy in China? Benevolence, courtesy, wisdom and faith? What is the order of social orthodoxy? Scholars, farmers, businessmen? This shows that business culture is backward in China? Letter? Words. Culture is people-oriented, businessmen are faith-oriented, and business culture, no matter what the businessman's surname is. Qiansun Zhao Li? Or? Wu Zhou Zheng Wang? Successful people can't do without letters. It is impossible for an enterprise to become bigger and stronger without seeking trust. ? Benevolence, courtesy and wisdom? Must insist, but? Letter? For the supremacy. A businessman must make a promise worth ten thousand dollars.

Honesty ethics is the traditional virtue of the Chinese nation and the moral foundation of enterprises. In the shaping of corporate values, honesty? It is the soul of enterprise gathering. Letter? It is the foundation of an enterprise, and the concept of honesty is the focus of corporate culture construction in China. It is also the foundation of enterprise survival. What was in ancient China? No faith, no status? In the Analects of Confucius, Confucius said: People can't stand without faith? 、? People who don't believe don't know what they can do. . Honesty is the essence of enterprise moral management. The premise of honesty, self-cultivation, keeping the family in order, governing the country and leveling the world that Confucianism often talks about is honesty.

Honesty is our traditional business ethics. As early as the Warring States period, there were commercial activities? The market price is the same, the country is not fake? Requirements. In the Ming and Qing dynasties when commerce was developed, all businessmen advertised honesty, but most of them? Doing business with Confucianism and Taoism? . Shanxi merchants and Huizhou merchants were the two most powerful commercial forces in ancient China. Liang Qichao said, are Shanxi businessmen trustworthy? , Huizhou merchants also? Jia er Hao ru? , is that okay? Treat people with sincerity and accept things with faith? . Good credit culture has become the way for businessmen to succeed.

Honesty is the golden signboard of modern enterprises. Many well-known enterprises are aware of it today? Honesty? The importance of. Haier's top management smashed unqualified refrigerators just to fulfill its commitment to the market and consumers? Never let an unqualified Haier refrigerator flow to the market? . ? Honesty? It is a brand and an intangible asset. Many large enterprises in the world attach great importance to honesty and morality. For example, IBM regards honesty as the motto of the enterprise; Panasonic Corporation? Trust people? As the values of the enterprise; Nokia? People-oriented technology? As the essence of your integrity.

Enterprise integrity is the foundation of enterprise's success in market economy. Enterprise integrity means that enterprises should abide by the law, be honest and trustworthy, and win the trust of consumers in all activities of market economy. Establishing values and building corporate culture are the primary tasks of enterprises. Enterprise? Honesty? Lack is very harmful, and the lack of corporate integrity affects the sustainable development of enterprises themselves. Even many China enterprises, after years of development, collapsed overnight because of lack of integrity. As one of the top five accounting firms in the world, Andersen and Sanlu are the best proof. Establishing enterprise values with honesty as the core is the most basic guarantee for the long-term success of enterprises.

Shane, a famous American management scientist, pointed out in the book "Guide to Corporate Culture Survival":? A large number of cases prove that in different stages of enterprise development, corporate culture reengineering is the driving force to promote enterprise progress, but honesty as a core value is eternal and the cornerstone of corporate culture and core competitiveness. ? The ethical concept of honesty in China's traditional culture has been deeply rooted in people's hearts. It is of great benefit to endow them with new ideas, replant their spiritual roots, and thus establish corporate values with integrity as the core. Cultivating corporate ethics with integrity as the core and developing corporate integrity culture construction are the top priorities of corporate culture construction.

Is a corporate culture based on trust inevitable? Lee? It is the hypocrisy of businessmen to talk about culture instead of profit. Businessmen, who can call themselves Confucian businessmen, benevolent businessmen and German businessmen, are all hybrid concepts of anti-business culture, which confuse the difference between social humanities and business culture. It's natural for businessmen to pursue profits, Adam? Smith wrote two books: The Wealth of Nations and Moral Sentiments. The former explains the essence and source of wealth and the behavior of rational economic man. The latter explains the moral sentiment of social people and the behavior of rational natural people. If the corporate culture is silent? Lee? , not only ignores the capitalist's profit-seeking nature, but also violates the entrepreneur's integrity criterion. It seems elegant and wise, but it is hypocritical and stupid. But in business culture, trust? Must be higher than profit. Deal with it? Lee? With what? Letter? Relationships are important, aren't they? Letter? what's up Lee? Whether it is ill-gotten gains or not, we should also make clear our cultural construction. Lee? With what? Letter? The relationship.

Enterprises in contemporary China must take the road of China in the construction of corporate culture, and must put? Based on letters? Leave it there first.

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