Write luxury goods copywriting with Chanel, Gucci, and Dior

Today's advertising images are mostly dominated by copywriting, with large-character posters and slogans, flooding all major networks and subway platforms. "Copywriting-oriented" advertising images seem to have become a mainstream trend.

Common mass brands usually like to focus on the functions of the product, and the copy can accurately explain the product's ability to solve a certain need.

So, their painting style may be like this:

Popular brands convey the purpose and function of the product, while luxury brands convey feelings.

The brand’s simple and large color block background, aloof models, handsome and elegant movements, and the almost ignored brand LOGO... This is the route that most luxury advertisements will take. Sometimes there is only a short sentence of copy on the screen, and sometimes there is only a LOGO.

So, their painting style is like this:

Today, I will take stock of those very few but very touching luxury copywritings for you. Let’s read on!

Chanel:

1. Every woman alive wants Chanel No. 5.

Every woman alive wants Chanel No. 5.

2.Fashion passes, style remains.

Fashion passes, but style remains.

3. In order to be irreplaceable, one must always be different.

In order to be irreplaceable, one must always be different.

4.A girl should be two things: classy and fabulous.

Every girl should be two things: classy and radiant.

5. "Where should one use perfume?" a young woman asked.

"Wherever one wants to be kissed," I said.

"Should Where to apply perfume?" a young woman asked me.

"Anywhere you want to be kissed" I replied.

6. A woman who doesn't wear perfume has no future.

A woman who doesn't wear perfume has no future.

A woman who doesn't wear perfume has no future.

Hermes:

1. Love in every minute.

Love in every minute and every second.

2. Hermes, life is legendary.

Hermes, life is legendary.

3.Pretend the world is yours.

Pretend, the world is yours.

Calvin Klein:

1. Be good, be bad, just be yourself.

Be good or bad, just be yourself.

2. We are one for all for ever.

We are together, every moment, everyone!

Dior:

1.Gold is cold.Diamonds are dead.A Limousine is a car.Don't Pretend.Feel what's real.C'est Ca Que J'adore.

At this time, gold seems cold, diamonds Lack of vitality, luxury cars are not attractive enough. Don't be pretentious, feel the real luxury, only Dior True Eau de Parfum.

2. Dior Addict--Admit it, Dior Addict the now fragrance from Dior.

People who are addicted to Dior all have their fragrance come from Dior.

Gucci:

1. If you want to be envied, be jealous.

If you want to make people jealous, you must have ‘jealousy’.

2. Recognize the world and see yourself.

Recognize the world and see yourself.

3. Only what you didn't expect, no what you can't see!

Only what you didn't expect, no what you can't see!

< p> 4.Blurring is no longer the decision, the world is bright.

Blurring is no longer the decision, the world is bright.

5.Belong to you my sin.

My sin belongs to you.

Burberry:

The good things in life never change.

The good things in life never change.

Prada:

True delusion.

True delusion.

LV:

Inside every story, there is a beautiful journey

Every story contains a beautiful journey.

Givenchy:

Classic elegance and pleasure.

Classic elegance and pleasure.

The luxury goods and high-end fashion industries will have high artistic pursuits in advertising performance. In the face of artistic experience, text description is often weak. It is precisely for this reason that the copywriting of high-end big-name advertisements is often It's very simple, use pictures to give users a visual impact.

Therefore, even if there is copywriting for luxury goods, it does not emphasize the product, but the feeling and atmosphere. But once there is an advertising slogan, it is a carefully crafted classic, worthy of being spread and savored.

Just like Chanel said, "A woman without perfume has no future."

Interactive message: Share your favorite luxury copywriting.