Corporate Culture of Shanxi Xinghua Village Fenjiu Factory Co., Ltd.

The logo takes the well-known trademark pattern of Xinghua Village as the basic element, and closely follows the artistic conception of lush apricot flowers, beautiful environment, quaint wine shops and fragrant Fenjiu, which is full and vivid.

The apricot-shaped frame is composed of five apricot petals, which symbolizes the soul of Fenjiu enterprise-five concepts: the spiritual concept of "inheriting national treasures and lasting fragrance", the management concept of "mutual affinity and gradual progress", the business concept of "sailing with fragrance, helping each other in the same boat", the service concept of "single-minded, professional and decent" and ".

The pattern modeling, which is characterized by apricot blossoms blooming in the spring and elegant and clean brewing environment, is high-spirited and dynamic, and contains the cultural personality of Fenjiu's "three fragrance products" (Fenjiu's fragrance quality, Fenjiu's fragrance character and Fenjiu Group's fragrance taste), which shows the vitality of Fenjiu.