The Style Features of Illustration —— The Style Features of Guochao Illustration

What are the characteristics of illustration?

The expression of artistic elements of illustration follows some general principles of artistic design more or less, but as a new art form, it must have its own unique design methods and principles. Therefore, as the most advanced color world expression art in the IT era, illustration art is a typical symbolic activity. "Trace" in the illustration art elements of modern illustration art, "trace" as its name implies represents a trace, which is a kind of creative work trace. This kind of trace contains all kinds of tools and materials needed for creation, which play a vital role in the expression of illustration art. Good "trace" performance can often touch people's different cognition and feelings about illustration. Illustration is the re-creation of visual thought, and illustration design can be said to be the most expressive, which is closely related to painting art. Many expressions of illustration draw lessons from those of painting. Therefore, his creative thinking and expression undoubtedly have traces of artistic creation. Especially in some changing laws and methods, illustration creation is completely consistent with painting.

The creativity of illustration art comes from inspiration-brainstorming: the concept of success comes from many ideas and creativity. From here, list all the words related to the project and give them images. Inspiration comes from things that everyone will come into contact with, such as cartoons, cartoons, toys and pleasant packaging. Inspiration can't be drawn without "traces". Different materials show different textures and textures, different textures show different strengths and effects, and different effects give illustrations different styles and interests. With the rapid development of information today, the concept and application of illustration is far from the traditional understanding. With the development of new technology, illustrations are created with various tools. The combination of traditional tools and digital groups greatly enriches the traces of illustration art elements. Coupled with the continuous improvement of digital technology and printing technology, modern illustration presents a development trend of diversification, multi-style, multi-technique and distinct personality.

Aesthetic characteristics of illustrations

Illustration design, as a form of visual art, especially as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows:

Purpose and restrictive factors

Second, practicality and popularity.

Third, visualization and intuition.

Fourth, aesthetics and interest.

Creativity and artistic imagination

6. Diversification and pluralism

Due to the diversity of media, content, expression and appeal objects, the aesthetic standards of modern illustrations are also diversified and diversified.

There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely, print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.

Representation method of illustrations

Illustration methods mainly include photography illustration, painting illustration (including realism, pure abstraction, new figuration, cartoon, diagram, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable, and it can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography often weakens some real characteristics of the subject in pursuit of a certain artistic conception. As photographic illustrations of poster advertisements, it is best to use 120 single-lens reflex camera to shoot. According to different subject requirements, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.

Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare lining materials include woolen cloth, velvet, cloth, paper, etc. Of course, we can boldly try wall covering, woolen linen and so on. These are already on the market, and we can also use the slide background if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

Drawing illustrations has the subjective consciousness of the author and the personality of free expression. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations.

The most commonly used technique of drawing illustration is ink painting, which is a technique of drawing through a pen by using the air transmission of an air compressor. Its characteristics are no strokes caused by ordinary painting, natural picture transition and high application value.

Cartoon forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and then strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize in an implicit tone to achieve negative publicity. Humorous illustrations expose innocent and unreasonable things in life through rhetorical devices such as innuendo, fable and pun in a well-meaning smile, so as to make people laugh and learn something from laughter. Humorous illustrations make advertising pictures interesting and make people accept advertising information easily.

The chart in drawing illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, and various collocation forms of children's building blocks. , which can be used to introduce the correct operation steps to readers.

Seven styles of illustrations-flat, popular, common style, concise and clear.

Simply put, graphic illustration is to simplify complex relationships and make the picture more refreshing and tidy. It is also a common style now, and many commercial tool apps will choose to use this style. For example, hooks and nails ...

Features-the change of plane illustrations increases graininess, texture and good light-shadow relationship.

Texture illustration, as its name implies, adds some textures (such as variegated colors) and light to the illustration, which is similar in essence to plane illustration. Some pages that want to reflect the texture will use this style. The following are the works of some designers.

Features-the highest requirements for artistic skills, wide application, rich exhibition content. Hand-drawn illustrations are also widely used, such as some illustrations and picture books, story scene design and so on. The following content is excerpted from the work of illustrator Gu Xin.

Features-concise, round, lovely, breakpoint

The characteristics of MBE illustration (a designer of dribbble created this style) are round, lovely, stupid and concise. The guide page, startup page and default page in APP are also widely used.

Features-aesthetic, similar in color and bright in color.

The gradient illustration is somewhat similar to the Japanese comic scene, and its style is particularly beautiful and romantic. The light sense is relatively strong, so it is also called weak light illustration. Generally, the colors are similar, and there should not be too many kinds of colors.

Features -2.5d illustration, strong stereoscopic impression and strong visual impact.

Three-dimensional illustration, also known as 2.5D illustration, represents three-dimensional things in two-dimensional space. So now more and more designers are learning C4D software. Although AI and PS can do it, it will be more troublesome. Many e-commerce apps will choose this style. JD.COM, for example. ...

Features-shape, strokes, abstract painting processing

Stroke illustration not only uses shapes, but also uses strokes in its external outline, which can clearly express abstract things. It is often used on some icons, such as idle fish and walking around. ...

Style characteristics of Guo Chao's illustrations The style characteristics of Guo Chao's illustrations are as follows:

1. The common illustrations in the national tide style have rich and delicate lines, uniform colors and low saturation. The overall Chinese style is heavy but exquisite and durable, and the scope of application is wider.

There are many lines in the picture, but the lines will be thinner. Basically, lines are used as bones to shape each object, and the overall color is more uniform.

3. Lines are an important part, and the number of lines determines the fineness of your picture.

4. There are 1-3 common color systems in a painting to form an illustration.

5. The color is not fixed, but it can be light or bright, paying more attention to the performance of ink painting and the paper texture of the picture to reflect the characteristics of Chinese style.

6. Creating with the texture of rice paper or kraft paper background will give people a stronger Chinese flavor, and the background will be treated with ink and wash.

7. Some colors in the picture are antique, the overall color is less, the saturation is lower, some colors are gorgeous, and the saturation is higher, but the overall color is not too much, and there is a general color range. You should control your number of colors.

The illustration of national tide style is an illustration that combines Chinese style elements with trend elements, and uses Chinese style elements to draw people and things now. The color matching, composition and elements of the picture should have obvious Chinese flavor.