New Year Festival on-site event planning plan

In order to ensure a high starting point, high quality, and high level of activities, it is often necessary to formulate an activity plan in advance. The activity plan is a written plan for the specific activities to be carried out. How should an activity plan be formulated? The following are the on-site event planning plans for the New Year's Festival that I have collected for you (selected 5 articles) for your reference. I hope it can help friends in need. New Year's Eve on-site event planning plan 1

1. Activity theme

This event mainly relies on the official platform hosted by "Cloud Shibing". Combining the offline service platform advantages of "Shi Bing E-commerce Company Service Center" and the online popularity of "Guizhou E-commerce Cloud", "Taobao", "JD.com", etc. ***Together we create an online and offline promotion event with the theme of "New Year's goods delivered to the countryside, quality guaranteed". The event focuses on on-site physical exhibitions and online product purchases.

Slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!

2. Objectives of the event

1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on-site)

4. On-site motivation will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations)

5. Use this event to re-establish the functionality of the "Cloud Shibing" brand.

3. Activities objects

New Year goods consumer groups in towns and villages in Shibing County; product dealers in Shibing County;

4. Event time

December 12, 20xx to January 12, 20xx

V. Activity location

Service stations in various towns and villages in Shibing County

VI. Event content display area setup:

1. Display of New Year’s merchandise and local specialty products;

A product display area is planned during the event to display peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages)

2. E-commerce purchasing experience; set up an e-commerce area with an eye-catching location, mainly distributing e-commerce brochures to people coming and going. . Guide consumers to register and purchase, and register merchants who need to join.

Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly based on guidance. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

2. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (Conditions permit, merchants can be granted preferential policies for joining: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)

3. For e-commerce training students and merchants, certain discounts can be given to activities on the day .

7. On-site material details

Omitted

8. Activity process

Work arrangement:

1. On-site flyer distribution

2. Front desk information answering staff

3. Online operators

4. Franchise merchants sign the New Year Festival on-site event planning plan 2

1. Purpose of the event

The Spring Festival is the most lively and solemn festival among the traditional festivals in my country. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping.

Seek pleasure and joy while strolling on the streets, and welcome the arrival of the new year while shopping. With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping platform that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" , and at the same time build an online trading platform for the majority of agricultural specialty product companies, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city", allowing the people to truly experience the impact of the Internet economy, and allowing merchants to Really feel that the era of e-commerce has arrived. Now it is not a question of whether to do it or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall"

III. Event organization and requirements

1. Hold a kick-off meeting: Zhuanglang is initially scheduled to be held at the New Space E-commerce Training Center on January 18 The first e-commerce "Welcome the New Year and Send New Year's Goods" event kick-off meeting.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. Delivery within 1.5 kilometers in the same city is free, and delivery beyond 1.5 kilometers is based on domestic standards at the best price.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

IV. Objects of the event

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce and prosper local economy

6. Promotional slogan

1. To buy New Year goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are available, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, agricultural goods can be brought to urban life Treasures

7. There are everything in supermarkets and shopping malls, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send homesickness

10. This year’s Chinese New Year is different, just because of the New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift coupons: New Year's gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users)

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of logistics. Free delivery within 1.5 kilometers, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivery of New Year's goods: If Zhuang Lang borrows an out-of-towner or Zhuang Lang's friend from other places and places an order of over 500 yuan through the platform, the platform or merchant can help them deliver New Year's goods to their home. The shipping fee will be based on the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets. It can be combined with the "Three Going to the Countryside" culture

8. Event promotion

1. WeChat Moments:

a. The New World Customer Service Department is responsible for the WeChat Moments Promotion;

b Marketing and promotion of public accounts;

c. Participating merchants (enterprises) actively participate (forwarding in Moments, posting on major forums in Pingliang City, Baidu Tieba, Weibo )

2. Send out flyers: You can recruit part-time workers and send orders (the number of part-time workers is about 6 people per day). Local promotion: Recruit part-time workers through local promotion, 65 yuan/day, and leave your contact information, x 2 display racks, 2 tables, 1,000 small gifts, starting from January 25th to January 31st ***6

3. Online promotion of life treasures; the production department is responsible for:

a. Product beautification;

b. Banner advertising production;

c. Inspection and test ordering process

4. Media advertising : County TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

9. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , from the date of product photography and plan establishment, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon, starting from the date the plan is established, the design must be completed before January 22

Ministry of Commerce: a. From the date the plan is established; b. Collect the required products before January 20

Operations Department: a. From the date the plan is established; b. Implement inventory warehouse and warehouse management; c. Establishment and construction of event venues

Customer Service Department: a. Statistics of daily orders; b. Count the number of registered users; c. Input the activity product portfolio

10. Activity cost

The initial estimate is about 100,000 yuan. It is planned that each merchant will raise part of it and the county commerce bureau will support part.

11. New Year Goods:

Provided by merchants, make a register to register the New Year Goods Festival on-site event planning plan 3

1. Purpose of the exhibition:

Inherit the traditional Chinese New Year customs and culture and stimulate economic consumption during the Spring Festival.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the community life content around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

20xx Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year products. The organizing committee organized activities such as on-site Spring Festival couplet writing, a lucky draw for thousand-yuan gift packs, the God of Wealth giving out red envelopes, and glutinous rice dumpling tasting for the New Year.

6. Exhibition scope:

1. Drinks: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local Specialty products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festival supplies, Kitchen utensils, smart toys, etc.;

4. Gifts: various gift boxes, flower potted plants, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, Shoes and hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines;

7. Imported goods: countries around the world Specialty foods, etc.;

7. Activity format:

1. Thousand-yuan gift pack lottery: Customers who purchase over 50 yuan can get a lottery ticket from the merchant for free. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing character, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year goods and send it directly to units and enterprises to promote group buying while promoting products.

6. Literary performances: lion dance, guzheng performance, pipa performance, and singing of representative Spring Festival songs.

7. Window grill cutting: On-site teaching of window grill cutting skills.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan:

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the same city, and maximizing potential consumption from the surrounding areas of Xindi City and even the whole city. who.

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: You can place advertisements in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or place a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

5. Glider New Year Festival on-site event planning plan 4

Time:

20xx-12-20xx-2

Activity method ：

Offline activities are promoted on WeChat in the community

Background:

Through continuous promotion of materials, tasting activities, and cute baby selection in the community , the promotion of Christmas activities, on the basis of already understanding the farm products, sells New Year's goods for the New Year, allowing residents to buy high-quality and affordable New Year's goods from the farm, improving the happiness that the farm brings to community residents, and at the same time, improving the independence of the mall page Visits and accumulated fan attention. Complete the product exposure and user conversion rate of the mall

Activity plan:

Offline:

1. Roads with a large flow of people in the community Hang banners to promote the cooperation between the farm and the property to prepare green, healthy and organic New Year products for community residents. The banners must be able to attract attention and be in large enough numbers to create a lasting impact. The banners must be hung for at least one month (property and street committees are required) resources).

2. Set up simple display cabinets (no sales function required) or roll-up banners to display farm conditions and some new year products at crowd gathering points. If there are property resources, they can be placed in the elevator of the underground parking lot of the community. Place it at the door, next to the fresh food cabinet or takeaway cabinet, and cooperate with other platforms to participate in some festival activities (Taobao, JD.com, Vipshop, Ele.me and other platforms) to achieve better results.

3. Set up fixed points in the community. From 9 am to 5 pm in places with entertainment and fitness facilities or where people are relatively concentrated, posters are placed or personnel are promoted and recruited to try out food, and there are New Year goods. When displaying products and promoting the New Year Festival activities, you should scan the QR code to pay attention to new discounts and tasting activities (not for sales purposes). During the event, you should be reminded that there are more products in the WeChat mall and prompt attention.

4. Advertising in the elevator of the community must be displayed continuously for a long time, mainly so that people who usually drive to work and go straight to the elevator can see it. It mainly focuses on corporate New Year goods and buying New Year goods for friends. slogan.

Online:

1. The anchor broadcasts live outdoor activities of children on the farm, and promotes the activities on the farm’s WeChat and live broadcast platforms. The online registration process and activity content will be optimized by the anchor later. (The registration method is to follow the WeChat public account and add WeChat or QQ, which can form a relatively concentrated community to accumulate information, and facilitate accurate event notifications when promoting community activities in the future)

　2, offline When the store is selling, it is necessary to publicize the WeChat mall’s discounts and member recruitment and tasting event notifications, demonstrate to interested customers or play a prepared demonstration video in the store (how to follow, how to buy and how to become a farm’s WeChat store The process of generating UV and exposure by accumulating fans for the WeChat public account. At the same time, make posters or roll-up banners for easy scanning in the store.

3. Soft article push prompts the provision of New Year’s Festival products and WeChat public account promotion activities (looking for registration for cute baby anchor activities)

4. The mall has access to multiple customer service functions. After entering When using the public account, the purchase channel will be automatically prompted, the payment method will be optimized, and the transaction process will be simplified.

5. When promoting the community, you can enter the community's WeChat or QQ group to promote relevant topics in the community. In conjunction with offline activities, both online and offline publicity is carried out to form a process in which the farm appears multiple times in the community, arousing curiosity, attention and understanding, and increases the trust of the farm in the community.

Activity rules:

1. All community posters, roll-ups and display cabinets should be printed with the QR code of the company’s WeChat official account for convenience Scan the QR code to follow

2. At the site where fixed-point publicity and tasting activities are held, in addition to providing some product tastings and some merchandise sales, New Year products of different specifications and standards need to be displayed. However, the displayed New Year products are not available for sale or are only available in small quantities. If you need to buy them, you can be prompted to purchase them in the online mall. The price of the online products is lower than or the same as the price of the displayed products while ensuring quality.

3. On the basis of optimizing the WeChat mall on WeChat, offline display activities prompt you to scan the QR code and pay attention during the process of tasting and sales to see more discounts and healthy farm products. Promote the process and benefits of converting customers into micro-store owners.

4. When the anchor is conducting community cute baby selection and live broadcast activities, the anchor should remind the cute baby selection process and registration method to register by following the WeChat official account.

Publicity placement:

1. For store placement in the community, you can negotiate with the community store to see if it can be carried out (through giving away farm products, discounts or helping to sell commissions) , food stores, small supermarkets, weight loss and beauty shops, etc.

2. Banners, posters, roll-ups and display cabinets in the community require relevant property resources, and consultation with the property management is required when placing them, and management and inspection need to be carried out at the same time.

3. Farm promotion in the company’s stores requires relevant training to form a closed-loop process of sales, attention, and repeat purchases, becoming a micro-store manager.

4. When the event is underway, the resources already available from companies such as Suzhou Citizen Card and China Construction Bank are needed to coordinate the promotion, and copywriting also needs to be released to activate old users.

Monitoring indicators:

1. Complete the WeChat mall’s 30,000 visits and product exposure indicators of 180,000 2. Cover the selected communities and have continuous visits after the event. And early guarantee of exposure

1. Product specifications, types, activity areas, banners and number of roll-up posters 2. The event is long and the property needs to negotiate the New Year Festival on-site event planning plan 5

1. Activity content

Sponsor:

XX Municipal People’s Government, New Year Shopping Festival Organizing Committee, XX Daily News

Supporting units:

XX Commerce and Trade Bureau, Agriculture Bureau, Tourism Bureau and other relevant departments

Activity theme:

Happy Shopping, Longfu and Hechun

Exhibition time:

January 1, 2012 - January 21, 2012 (eighth to twenty-eighth of the twelfth lunar month)

Exhibition location:

XX New District Convention and Exhibition Center (or commercial pedestrian street, market)

Exhibition area:

About 10,000 square meters

Number of exhibitors:

Organize 200

Estimated number of visitors:

200,000

Exhibition scope:

1) Food (green food, Grain and oil foods, health foods, snack foods, various famous teas, meat and poultry foods, baked foods, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local products, agricultural products, famous and high-quality snacks, etc.)

　2 ) Drinks (wine, liquor, rice wine, national wine, health drinks, carbonated drinks, lactic acid bacteria drinks, tea, coffee, etc.)

　3) Gift boxes (cosmetics, health products, nutritional products, small household appliances) , home decoration supplies, etc.)

4) New Year’s goods exhibition area (Spring couplets, window grilles, New Year pictures, flowers, ceramics, books)

5) Clothing: clothing, children’s clothing, children’s supplies, toys , bedding, knitwear, shoes and hats, etc. 6) Transportation: cars, electric vehicles, motorcycles

Layout setting (needs to be combined with the site, general planning is temporarily made):

(1) Indoor (four areas planned)

Brand area (area a): 20 booths planned, investment targets: nationally famous brand enterprises

Including: liquor, national Wine, wine, beverages, dairy products, tea, coffee, health products, gifts, gift boxes, edible oil, communications and other traditional New Year goods area (area b): 50 booths planned, investment target: local enterprises

Spring couplets, window grilles, New Year pictures, flowers, ceramics, books, lanterns, clothing, and children's supplies

Sugar and wine area (area c): 30 booths are planned, focusing on categories with strong local sales

All kinds of candies, jelly, snack foods, wine, liquor, rice wine, national wine, health drinks, carbonated drinks, lactic acid bacteria drinks, etc.

Comprehensive area (area d): 100 booths planned , Investment target: local enterprises

Green food, grain and oil food, health food, snack food, various famous teas, meat and poultry food, baked goods, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, famous snacks, tea, coffee, etc.

(2) Outdoor

Planned 20 booths, 100 square meters per unit;

Investment targets: Cars, mini cars, motorcycles, electric vehicles, etc.

Exhibition goals:

1) Enliven the festival atmosphere: create a traditional Chinese New Year atmosphere through a series of special New Year folk activities;

2) Rejuvenation Traditional culture: Comprehensive display of traditional Chinese New Year cultural items, promotion of Chinese traditional culture, and contribution to the revival of traditional culture;

3) One-stop shopping for New Year’s goods: gathering special brand New Year’s goods and specialties from all over the world, Household products, find good buyers for exhibitors

and provide good products for merchants;

4) Build a brand exhibition: Make the New Year Exhibition a brand for festive exhibition activities during the XX Spring Festival The grand event can not only invigorate the festive atmosphere, but also enhance the influence of the city. It can also boost the development of urban commerce and economy and give full play to the comprehensive function of festival and exhibition projects in stimulating the economy.

2. Highlights of the Exhibition

Super advertising effect: sufficient advertising investment and novel and applicable advertising methods that are popular with the people. For example: continuous prime-time TV and radio advertisements, large-page and long-term newspaper advertisements or poster advertisements, invitation promotions and outdoor advertising promotions are all powerful guarantees for the success of the New Year Shopping Festival.

Proper time selection: It is the Spring Festival. According to Chinese customs, it is the time for families and collectives to purchase holiday supplies in large quantities. At this time, there are sufficient funds for consumption and a huge consumption budget. It is also the peak time for people to visit relatives and friends. They must honor their parents and give specialties, food, clothes, daily necessities, and gifts to relatives and friends. One-stop shopping option: Taking into account people’s consumption habits during the Spring Festival, the organizing committee will organize a wealth of exhibits so that consumers can purchase all the needed items at our venue in a “one-stop” way, truly “walking around with New Year’s goods” Festival, buy and enjoy Longfu Chun."

Prime time guarantee: In order to maximize the benefits for the exhibitors, the cycle of this New Year Festival is 20 days, which can fully ensure that consumers have sufficient time to purchase and choose.

Super popular gathering: The popularity of the New Year Festival is gathered. In addition to advertising investment, the exhibition site will also hold multi-day special sales of cultural performances, group purchases, lucky draws, promotion meetings, gifts and other colorful activities. Attract people more effectively.

3. Charging Standards 1) Indoor Exhibition Area

Area a - Brand Area: 19,800 yuan/piece, 36 square meters each, ***20 Area b - Traditional New Year Goods District: 1,500 yuan/piece, 9 square meters each, maximum 50 pieces. District c - Sugar and wine area: 2,000 yuan/piece, 9 square meters each, maximum 30 pieces.

　D District— —Comprehensive New Year goods area: 1,800 yuan/piece, 9 square meters each, ***100 pieces 2) Outdoor exhibition area (limited to cars, motorcycles, electric vehicles, bicycles, etc.) 5,000 yuan/piece, 100 square meters each, *** 20 pieces

3) "xxx" 2012XX Longfu Hechun New Year Shopping Festival, the exhibition naming fee starts at 100,000 yuan, and all companies that apply

can participate in the bidding, and the final price will be Whichever is higher;

4) In addition to cash sponsorship, the main sponsor must also provide 50,000 yuan in-kind prizes (to provide prizes for activities held during the same period).

5) Rainbow arch 5,000 yuan/exhibition period, air balloon 3,000 yuan/exhibition period/frame, large inkjet billboard 5,000 yuan/exhibition period/frame, road flag 2,800 yuan/exhibition period/group (10 pieces per group) ).

IV. Concurrent Activities

2012XX Longfu Hechun New Year Shopping Festival Opening Ceremony

"Longfu Hechun" XX Folk Artists' Unique Performances

Audience Lucky Draw

V. Schedule

December 10-27, 2011 Investment and Exhibition Promotion and Publicity and Promotion December 18-30, 2011 Set-up

Opening ceremony of 2012XX Longfu Hechun New Year Shopping Festival on January 1, 2012: Starts at 9:00

Three "Longfu" events will be held from January 1st to 21st, 2012 "He Chun" XX Folk Artists' Unique Skills Performance will be held every day from January 1st to 21st, 2012. Lucky draws for the audience will be held daily from January 1st to 5th, 2012. Citizen Consumption and Purchasing Day (9:00-20:30) 2012 1 Specially invited corporate purchasing days from January 6th to 10th (9:30-20:30) Citizen consumption and purchasing days from January 11th to 21st (9:00-20:30) Exhibition dismantling on January 22nd (9:30-20:30) :00-13:00)

6. Exhibition process

Submit an exhibition application → determine the booth number and exhibition amount → fill in the exhibition application form → pay the exhibition fee deposit → submit a copy of the business license → Exhibition confirmation → Provide company information → Pay the balance → Refer to the exhibition instructions to prepare for the exhibition → Go through the exhibition formalities on site → Participate in the exhibition → Move out

7. Things to note

1 ) Booth arrangements are handled on the principle of “first registration, first payment, first arrangement”. The organizing committee reserves the right to make reasonable adjustments to the booths based on overall exhibition needs.

2) After signing the exhibition contract, the exhibitor must pay a booth fee of RMB 70 as a deposit and settle the balance within 7 days before the start of the exhibition. Otherwise, the organizer will not reserve the booth. 3) Exhibitors must provide copies of business license, health license, product quality inspection report, health inspection report, agent distribution qualification authorization certificate, etc. to the organizing committee of the conference.

4) Exhibitors are strictly prohibited from bringing counterfeit and shoddy products to the exhibition. Private transfer, rental, and combination of booths are prohibited. All legal consequences arising therefrom shall be borne by the exhibitor.

8. Publicity and Promotion

1) Establish cooperative relations with XX Daily and XX TV Station to increase media publicity and promotion;

2) Print 5 Tens of thousands of visit invitations were issued, and staff were dispatched to XX-related institutions, enterprises, advertisers, advertising companies, and dealers to distribute invitations one-on-one to invite them to visit and purchase at the conference;

3) Organizing unit editor Print the exhibition journal and publish company directories and profiles for exhibitors free of charge.

And distribute it widely to visitors, cooperative units, Chinese and foreign exhibitors, industry authorities, etc.; 4) Short-term outdoor advertising placement on key road sections around the exhibition venue and XX key business blocks;

5) TV, High-frequency advertising on radio, newspapers, buses, and the Internet; 6) Distribution and mailing of 100,000 free DMs;

7) Direct phone invitation from the full-time staff of the investment promotion department of the organizing committee;

8) During the exhibition, free shopping shuttles will be arranged to facilitate citizens to purchase at the exhibition;

9) During the exhibition, 100 pieces of advertisements will be placed on bus stop signs (advertising area 1.2x2.4x double-sided) 10) Expected organization There will be 500 specially invited companies to focus on purchasing, and 200,000 consumers will attend the event! 9. Benefit analysis 1. Income analysis

Expected exhibition revenue: 811,000 yuan 1) Indoor exhibition area

Area a - brand area: 19,800 yuan/piece, 20 pieces, *** 396,000 yuan Area b - traditional New Year goods area: 1,500 yuan/piece, 50 pieces, ***75,000 yuan Area c - sugar and wine area: 2,000 yuan/piece, 30 pieces, ***60,000 yuan

Area d - comprehensive New Year goods area: 1,800 yuan/piece, 100 pieces, ***180,000 yuan 2) Outdoor exhibition area (limited to cars, motorcycles, electric vehicles, bicycles, etc.) 5,000 yuan/piece, 20 pieces, *** 100,000 yuan

Expected investment income: 546,800 yuan 1) Naming fee 100,000 yuan;

2) Sponsor 50,000 yuan/sponsor, 5 planned, ***25 10,000 yuan; 3) Rainbow arch 50 yuan/exhibition period * about 10 = 50,000 yuan;