The risk warning of “over-borrowing” is timely

Typical cases of illegal fund-raising In the Internet era, illegal fund-raising is carried out in the name of p2p

Si Hanhan, special commentator of Caiyun Online Review

In recent years, some online platforms In order to attract customers, financial products such as loans or credit card-like overdrafts are over-marketed through various online consumption scenarios to induce consumers to over-consumption. On December 29, the Consumer Rights Protection Bureau of the China Banking and Insurance Regulatory Commission issued the sixth risk warning for 2020, reminding consumers: to establish a rational consumption concept, use lending products rationally, choose formal institutions and formal channels to obtain financial services, and be wary of excessive The risks or traps hidden behind loan marketing.

Low daily interest rates, interest-free periods, zero-interest installments, no mortgage required, simple procedures... Various favorable conditions are very attractive to people, but little do they know that these are just baits from online platforms. First of all, Coax people in, and then use a set of carefully packaged marketing rhetoric to impress people, especially young people, so that they lose their ability to judge in a confused state and face the colorful routines, and then step by step into the trap of over-loaning.

However, the so-called "zero interest" does not mean zero cost. There are often "service fees", "handling fees", "overdue billing", etc., but the platform side avoids talking about this. In fact, this The comprehensive annual interest rate level of interest charges on such products is much higher than that of general financial lending products. Only talking about what is good for you and not what is bad for consumers. This kind of marketing behavior that deliberately obscures the actual cost of borrowing violates consumers' right to know and can easily lead to misunderstandings or perceptions. It is especially easy to mislead people with weak financial knowledge and teenagers without stable sources of income.

In addition, buying luxury goods with "IOUs", using "Xiaobai" to give "fan support gifts", "loans to chase stars"... the deliberate guidance of online platform credit to encourage consumption and the lower review threshold are all Making borrowing money very easy has stimulated people's desire to consume ahead of schedule and go into debt. Young people who rely on loans to survive and live without food are emerging in an endless stream.

Loan consumption may seem "cool", but in fact it is a small debt crisis. If not handled properly, it will turn into a life crisis. The tragedies that have happened to many college students due to campus loans have already proved this. From an individual point of view, borrowing for consumption and blind borrowing can easily "gnaw at the old", leading to discord and disputes with parents and family members, becoming insolvent and making oneself a "negative man", which is not conducive to the development of one's career and is not conducive to the development of one's career. Harmony in family life. Once you develop the bad habits of comparing, showing off, pretending to be fat, and spending ahead of schedule, you are more likely to fall into the vicious cycle of "zero savings and high debt".

For society as a whole, excessive and illegal marketing of online loans by some online platforms have led to the current phenomenon of over-borrowing. If not curbed, "loans to support loans" and "multiple loans" will prevail. , which not only increases the debt burden of young people themselves and their families, but may also bring future social pension risks. The excessive lending, violent collection, malicious collection and other behaviors of online loan platforms have also caused a series of family and social problems, laying a variety of hidden dangers for individual consumers, families and the whole society. New Year's Day and Spring Festival are approaching, which will lead to another consumption peak. The China Banking and Insurance Regulatory Commission's consumption risk warning is timely.

The harm of over-borrowing and “loans to support loans” cannot be underestimated, and the trend of blind consumption cannot last forever. Government departments must strengthen supervision, consolidate responsibilities, comprehensively prevent and control financial credit risks, and supervise online loan platforms Standardize operations and do not act willfully. Online platforms that mainly focus on consumer loans and cash loans should assume social responsibilities and abide by business ethics and relevant laws and regulations. They should not be mercenary and blindly mislead or lure young consumers to borrow money for consumption. For young users, they should have a good background. Investigation and data review, improving or establishing risk assessment and monitoring systems, and not encouraging their over-consumption mentality.

The general public, especially young people, must establish responsible lending awareness, enhance risk awareness, strengthen the learning of financial consumption and network security knowledge, improve asset management levels, establish a rational consumption concept of living within one's means, abandon vanity, comparison, blind obedience, and do not Over-reliance on borrowing for consumption, let alone "supporting loans with loans" or "long-term borrowing", avoid falling into the trap of over-consumption and being unable to make ends meet.