How to design the poster font? Usually when designing poster fonts, many novices don't know what fonts to use, and they are always confused in the vast amount of fonts. In fact, fonts also have personality and feelings. Today I will tell you how to design fonts according to different poster styles. Posters of men's wear, outdoor clothes, outdoor men's shoes and other men's goods all need more masculine and tough fonts. Therefore, it is suggested that when designing fonts, some fonts with masculine, tough, rough and other male symbols should be selected, such as Founder Black, Mona Super Black, and Word Workshop Black. The font is heavy and powerful. Poster font design of women's goods such as women's clothes and accessories. , all need soft, slender and delicate fonts, so when designing fonts, we should also choose some slender and soft fonts, such as Founder Yue black slender body, sharp line simplified body, Founder Lanting ultra-fine black body and so on. The poster font design of children's wear, children's toys and other children's products needs some lively and playful fonts, such as Korean art doll body, chalk font, Korean art wheat font and so on. For example, some cotton and linen costumes like to use this kind of fonts, mainly including some handwriting pens, word-making workshops and love letters. When we design some ancient Chinese and Chinese fonts, we often use some calligraphy fonts, especially some game interfaces, which are very domineering and artistic. There are mainly Japanese brush, Yuwen brush, Ye Yougen brush font and so on. The best font structure design combined with some strokes will make the font design feel stronger. Some international brands, we always feel that their designs are good, which is of course related to the choice of fonts. Font design choose some simple and neat fonts, such as some fine song style, fine black and other text posters. What should I do? What is introduced here is not a professional poster making method, but a relatively simple step. What are the elements of the poster? The first element is that the picture should be aesthetic, but the poster is not only a photo, but also conveys information, often using words. This is the second element. As long as these two elements are used well, it is a successful poster. The poster must first decide the layout of the poster, that is, determine the aspect ratio such as 5:3 or 10:7, and then choose the background that meets the aspect ratio. Here, a ready-made background is used as a demonstration, and no more processing is needed. After opening the background picture with PS, copy a background picture layer, and then create a new blank layer. Next, text materials will be used. The text can be edited by the text editing function of ps, or you can use the material file. Here, the material file is used first. Put the text material into the blank layer, then adjust the position and confirm the placement. Mask with the color range of the mask, hide the white background of the text, and put the text in the poster. Then select Filter, External Luminous Filter. Make the text stand out. But the specific use of some special effects and words is based on personal aesthetics. After editing the subject words, use the Add Words command to add some detailed words. Then add some small decorations, such as flying crows, so that the poster is finished. Of course, this is just a simple demonstration, so it's just a very rough work. Of course you can make more beautiful works. A simpler method is also introduced, that is, using specially designed applications to generate posters. That is, you only need to provide background pictures and text content. A method of typesetting the layout and format of characters by software. First, choose your favorite poster layout. The subsequent process is very simple, and then add a background picture, modify the text content and text color. This is very simple, so I won't introduce it much. The reason why I bring this up is to tell you that as long as you like something, even if you have no foundation, you can start from zero, and then you will get better and better.
How to arrange and design poster text? First, the typesetting method organizes the text
In e-commerce advertisements with complex elements, it is beneficial to organize the text by choosing the typesetting method of text elements in combination with the overall design. It's like letting the people with the largest number in the department line up first at the staff meeting.
There are three basic typesetting methods: center alignment, left alignment and right alignment. We can make an overall layout of text elements according to these three basic typesetting methods. In this process, we should pay attention to the requirements of the overall design framework and choose which alignment method to use according to the overall layout requirements.
Second, determine the main reference text
When designing e-commerce advertisements, we usually have a set of the most important text elements in the page. This group of elements can generally directly express the design theme. We can use this group of most important text elements as the basis to determine the order and arrangement of other characters.
Third, the user's thinking mode.
Interactive psychologists have made a survey according to the reading logic of users, and found that when people read, they don't read word by word before understanding the meaning of sentences, but guess the following while reading. This shows that we need to fully consider the logic of text arrangement when arranging text information in e-commerce advertisements.